Presentation on

Presanted by: Deepak Verma

Moon Khurana
Sadaam Jameel
Sahil Sharma
Shivani Maini

ORGANISATIONAL PROFILE

J WT is one of the largest advertising agency in the
United States and the fourth-largest in the world.

JWT was founded by William James Carlton in
1864.

Renamed by James Walter Thompson in 1877 to The
James Walter Thompson Company.
It was acquired by WPP Group in 1987. In 2005, the
agency was Re launched" by dropping the name J.
Walter Thompson in exchange for JWT.

JWT, a marketing communications brand
headquartered in New York.

As a full service ad agency, they have the ability to
produce exceptional, effective and creative ads.

They combine creativity with intelligent, no non-
sense strategic solutions.


Structure and Network
JWT the fourth largest marketing communications
network in the world, has nearly 10,000 employees in
more than 200 offices in over 90 countries, serving
over 1,200 clients.
Worldwide Chairman and Global CEO : Bob
Jeffry who took over the role in 1998.

Colvyn J Harris, Chief Executive of JWT South Asia,
overseeing the operations in India, Sri Lanka and
Nepal.

Tom Datoroff, Chief Executive and Director of JWT
North Asia.






Global Business
Director
Each client
have one
Global
Director
Responsible for
providing
resources



Director-in-charge system
DIC DIC DIC
Regional
Directors
Regional
CEOs
Account
Directors
About J WT
J WT claims to be the first agency to:
Create the first ever testimonial ad ( Ponds Cold
Cream ) in 1925.

Pioneer ad careers for women. It hired the first
female creative director in 1908.

Invent the grilled cheese sandwich for its client Kraft
in 1930.
Produce the first ever TV Commercial for Libby &
McNeil in 1939.

Create the first advertisement in Second Life (Ford
Argentina).

Breaks the Guinness World Record for the worlds
largest billboard in 2000.

Kit Kat in space campaign by JWT London in 2012.

J WT Clients in India
Rotary Miracles / JWT Kolkata



Nike - Nike Cricket Make Every Yard Count /
J WT Bangalore






Kellogg's - Special K Wedding Preparation / J WT
Mumbai

Nestle - Kit Kat Dancing Babies / J WT Delhi






Pepsi Oh Yes Abhi / J WT Delhi



Sun Group - IPL Hyderabad Team SunRisers
JWT Chennai







Timex - HELIX - WASTE
TIME /J WT Delhi

J WT Clients Worldwide
Premier Foods - Mr Kipling Life is Better with
Cake / JWT London

Nestl - KitKat Android KitKat / JWT London

AWARE The Guardian Angel / JWT Singapore

Tramontina The Barbecue Bible / JWT Brazil

Canon - Powershot Calls / JWT Mexico City











Cancer Council NSW - Touch Myself Project / JWT
Sydney

I ntel Look Inside / JWT Beijing

Ford Motor Company - Ford Endless Race / JWT
Puerto Rico

Vodafone Fakka / JWT Cairo

Microsoft - Windows 8 Windows 8 Training Camp
Viral Videos / JWT Beijing









J WT Awards
JWT South Asia declared the most Awarded Agency
of Goa fest,2014.


JWT was named Ad week magazine's 2009
"Global Agency of the Year.

Won many awards in Cannes Lions
International Festival of Creativity, 2013 such as
live events, integrated campaign, experiential
events.

JWT MENA wins the title of Advertising
Network of the Year, 2013 in Cristal Awards.


Controversy with
Ford Figo
The ads in question comprise of three outdoor
posters:

First, a former Italian Prime Minister Silvio
Berlusconi flashing a victory sign while the three
semi-clad, gagged and bound women lay in the boot
of his car refering to former PM many affairs &
parties.

Second, global celebrity Paris Hilton in the car with
the reality tv actors Kardarshian sisters lying on
boot, again tied and gagged.

Third, F1 driver Micheal Schumacher junking his
rivals in the trunk without care.

The Tagline is Leave your worries behind with
Figos extra large boot.

With this storm of Negative Publicity around them
the client and the agency swung into damage control.

%

Campaigns
Yamaha Scooter Campaign







The term "urban jungle" can be extended beyond the
infrastructure and into the treatment of city streets,
which is exactly the premise behind this Yamaha
scooter campaign

Challenges
The National Flood I nsurance Program (NFI P)
was experiencing flat policy growth in2004 after
several years of less than 2% growth.

Challenge: to dramatically push the growth rate by
increasing the number of policies in force by at
least 5% per year.

Solution: JWT created team named The Flood
Smart team.
The Smart team began by analyzing the 2004 policy base
from geographic, historical market opportunity and
psycho demographic perspectives to learn where current
policy penetration was strongest, where opportunities for
further market penetration were highest, where flooding
tended to be most prevalent or serious, and what could be
discovered about policyholders themselves
Results: Over the course of the campaigns five years,
the program has garnered a cumulative 26.2% net policy
growth.