SCMS Product Overview

Confidential
Starvision Multimedia - 28/10/2014 - 2

Service Creation & Mgmt System

Product Overview
Confidential
What is Starvisions SCMS?
Media On
Demand
Multimedia
Conferencing
Scheduled
Connectivity
Complex
Call Services
Partitions FCAPS
Disaster Recovery
A sophisticated TINA based software system which enables
service providers to rapidly create and deploy differentiated,
value added services on their broadband packet network(s)
Multiple Services
Confidential
Features
Provides Managed and Controlled Services for all Stakeholders.

Conference services -quad-split, full continuous view, multicast, broadcast
Session services - conductorship, local and remote device control, help
Resource management services - CUGs, WEB scheduling
Circuit Mgmt services - SVC proxy, soft PVCs, SNMP
FCAPS services - Fault, Configuration, Accounting, Performance, Security
all accessible through SNMP or a WEB interface,
remote configuration and management of all devices

Results in services that are :
reliable, secure, robust, flexible, scaleable, portable, billable
transport network independent
network connected, 19 rackmounted SUN server(s)
TINA-C based, object-oriented services software
Confidential
Benefits of TINA
TINA
Service Provider Centric
value-added network
services
intelligence distributed in
network devices, IN-like
managed services
high reliability &
availability
economies of scale
universal access
Traditional Approach
End User Centric
basic network services
intelligence distributed in
user terminal devices
unmanaged services
low reliability &
availability
potentially expensive for
small users
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SCMS

Architecture

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MCUs
GW
IWU
net
works
CODEC
SNMP
MIB
Net
Mngrs
Edge
Devices
access
systems
1. SCMS
value-added
service business
Distributed Software Architecture (O-O, Corba)
resource
control
adapters
ATM
network
Visual
Services
Cust
Serv
Mngr
VOD
svcs
CM
svcs
CM, Auth, Security, BW mngmnt, WEB I/F core service
platform
TDM
network
IP
network
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MCU
IWU
GW
UNI
CODEC
SNMP
MIB
Net
Mngrs
Edge
Device
xDSL
Visual Service System
value-added
services
DPE (O-O, Corba)
resource
control
adapters
ATM
network
multi
point
Call
VOD
svcs
CM, Auth, Security, BW mngmnt, WEB I/F
core service
platform
TDM
network
IP
network
Pt-Pt
Call
Conf
scheduler
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SCMS

Features
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SCMS Service Features
Base Platform Features
Videoconferencing VPN/CUG
Service Federation
Generic Scheduling, User Authentication, Security
Conferencing Service Packages
Pt-Pt, Quad Split/Collage. Continuous View, Broadcast
T.120 Data Conferencing
Media Library, Media Store (futures)
Adjuct processor/hardware assist (DMF=GW/MCU)
Other Service Packages (future)
disaster recovery, TDM connection services,
Adapters
NNC 36150, Optivision, AGCS, MF, DMF, QS, SVC, others
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R2.0
New TINA-C-based architecture
Starvision's second generation SCMS.
New DPE environment
New embedded database
serving all components of the SCMS,
implemented using a commercially available database package
Oracle 8.0 has been selected as the database.
NEBS-certified Unix platform
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R2.0
Enhanced Scheduler
Starvision-developed
for creation of both immediate and future session types
improved narrowband gateway support
Non-Interactive Broadcast session type.
a web-based user interface
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Partitioning
Enhanced Partitioning
4 partition levels supported
network operator
service provider
customer
customer site
Allows CUGs
shared & dedicated resources
(MFs, Gateways)
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R2.0
Enhanced Narrowband Topology:
A more complete H.320 narrowband gateway capability,
including dialing-out support of codecs connected to the Media
Forum 36150.
A Non-Interactive Broadcast session type
using network multicast, for Qs, IP, and SVC networks, up to 32
sites
Media Forum not required
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R2.0
Increased System Capacities
# of Scheduler user ids supported = 1000.
# conferencing terminals = 600.
# Media Forums supported = 100.
# simultaneous Scheduler web clients supported = 100.
# simultaneous Configuration+ web clients supported = 10.
# simultaneous Service Manager web clients supported = 10.
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R2.0
Increased Session Capacities
# concurrent communications sessions supported = 200.
Increased Participant Capacities
AMF Support for up to 8 Ports
broadband plus narrowband
Up to 32 sites recieving broadcast from main site
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R2.0
New User Interfaces
Service Manager web-based GUI
Scheduler web-based GUI
Configuration+ web-based GUI
(LaunchPad remains Windows 95 GUI)
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R2.0
Enhanced DIRECTORY SERVICES
Directory entries for each managed entity
partitions
users
terminals
Media Forums
Media Gateways
QOS list entries
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R2.0
Enhanced FCAPS
Reports
Logs (History Records)
Security Management
Configuration Management
Accounting Management
Performance Management
Fault Management
Backups & Restores
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R2.1
Narrowband H.321Support
Generic Connection Management
Bandwidth scheduling
Advanced NOC Features
Advanced DMF Capabilities
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Visual Services Integration
Service Control
and Management
System (SCMS)
End-User
Application
MCU/IWU/GW
xDSL/LMDS
access
ATM
Core
End-User
Application
WEB service Interface
WEB service Interface
NB
H.320/H.321
MPEG 2
BB
legacy
End-User
Application
WEB
WEB
MM
Conf
MM
store
MM
Msg
IP/native
IP/native
End-User
Application
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V.35 (Video/Audio)
Ethernet (T.120, Scheduler IP)
3Com S310/S330
SCMS with Proxy SVC
Starvision PC
with Zydacron PC Codec
(or any other H.320 terminal)
ATM
T1/ATM
Mux
LP/Sched PVC
SVC PVC
Starvision on T1/ATM
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Core ATM
Switches
SVC message over VC5
SVC message
over PVC conn
EN/video
T3/OC3
OC3 mm
ATM
Edge Switch
EN/video
SVC message
looped back on to VC5
SVC signalling stack
ATM
Edge Switch SVC for MPEG II video/audio
SVC message
over PVC conn
SVC message
looped back on to VC5
Proxy SVCs
UNI physical interface
standard call setups
no stacks in terminals
no tariffs required
requires SVC capable core switches
SCMS
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SVC Interoperability
Fore Systems ASX-200BX
(Release 4.1.1, Release 5.3)
Ascend CBX 500 (Release 2.0.0.0)
Siemens/Newbridge MainstreetXpress 36170
(Release 2.1, Release 2.3)
3Com PathBuilder S36170
(Release 2.1, Release 2.3)
3Com CoreBuilder 7000 (Release 3.5.5)
Siemens/Newbridge MainstreetXpress 36150
(Release 3.x Release 4.x)
Newbridge ESR (Release 2.1)
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QOS
selection by user or automatic with application
up to 32 levels, can be labeled by service provider
configd by service provider into CODEC and network QOS params
control by SCMS, set up CODEC, set up network circuits
guaranteed by network equipment at each switching point
today automatic QOS, bandwidth only, through Net Mngr
by 1999 automatic QOS bandwidth, framing, rates, for all services
Media Forum
SCMS
QOS set in sched
MPEG 2
CODEC
StarED
QOS
to network
QOS
to CODEC
QOS
to MF
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Quad-Split View
Quad-Split View
Monitor is located in the front of the classroom so that the
students can view the three remote sites, the teacher, and
themselves
Only requires one monitor
Requires much less bandwidth, quality of video remains, but
introduces some minor latency in video

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ATM Network
170
170
170
170
Starvision
MediaFORUM
46020
Starvision
SCMS
Site 2
Site 3
Site n
Site 1
D
S
3
/
O
C
3

MPEG2 Encode
MPEG2 Decode
Ethernet
Audio/Video
Switch
Starvision
Terminal
Site 2
Site 3 Site 4
Site 1
Local Monitor Remote Monitor
Camera1
Camera2
Document
Camera
VCR
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Full Continuous View
Full Continuous View
Each classroom receives a full video signal from each of the
other classrooms
Requires more bandwidth, codecs and more TV monitors, but
maximizes the quality of the signal and best emulates the true
classroom experience

Confidential
ATM Network
170
170
170
170
46020
Starvision
SCMS
Site 2
Site 3
Site n
Site 1
D
S
3
/
O
C
3

MPEG2 Encode
MPEG2 Decode
Ethernet
Audio/Video
Switch
Starvision
Terminal
Local
Camera1
Camera2
Document
Camera
VCR
MPEG2 Decode
MPEG2 Decode
Remote
Site 1
Remote
Site 2
Remote
Site 3
Confidential
Summary of
the Challenges
enter markets for ATM services
today, e.g. powerful video services
rapidly, flexibly offer any new
broadband-based services
tomorrow
rapidly, flexibly intergrate usage of
new services into customer care
and billing
offer its customers easy-to-use
applications (e.g. MS Windows,
WEB-based) to use new services
offer its customers complete, end-
to-end solutions
Starvision
Solutions
Broadband video services today!
SCMS, Star apps, Media Forum
SCMSs CORBA/TINA services
platform
Interface SCMS to CORBA/TINA
compliant cust. care/billing apps.
PC-based video apps today!
StarCORP, StarED, StarMED
Starvision can deliver end-to-end
solutions for video services today!
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SCMS Positioning info
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Service Provider: Key Messages
Executive Level:
value added services: higher margin, differentiated from competitors
lever investment in broadband infrastructure
Business case: multiservice approach = multiple revenue streams

Management Level:
accelerate advanced service development and deployment
reduced operational costs of new services
multi-service/multi-access/multi-vendor=flexibility to adapt

Operations Level:
platform delivers telco reliability and scalability = peace of mind
centralized, comprehensive management of value added services
less time, resources and headaches for deployment and troubleshooting
minimizes learning curve and service expertise requirements of staff
Confidential
Value Proposition: Incumbents
SCMS allows you to leverage the broadband
packet based network you already have to
rapidly create new, profitable services and
revenue streams

SCMS allows you to deliver these services in
record time and with fewer resources

SCMS gives you essential tools to manage
value added services and service bundles in an
increasingly competitive market
Confidential
Incumbent Service Providers
Examples:
IXCs, RBOCs, PTTs, ...
Starvisions products offer
A TINA-C based services infrastructure capable of
supporting multiple value added services on their
broadband network
carrier class tools to capitalize on the rapidly growing
multimedia conferencing services market
end-to-end solutions for key vertical markets
sophisticated provisioning, fault and management
capabilties for visual services
elegant interworking and management of existing
visual services
Confidential
Value Proposition: Emerging
Service Providers
SCMS allows you to rapidly deploy advanced
broadband services which can be used as a
revenue generator and differentiator from the
incumbent(s)

SCMS offers then a single infrastructure for all
their broadband value added services

SCMS minimizes the operational costs of
deploying and managing advanced broadband
services
Confidential
Emerging Service Providers
Examples:
CLECs, ISPs, LMDS Licensees, Utilities, ...
Starvisions products offer...
tools to differentiate themselves from incumbents
tools which minimize cost of deploying and managing new
value added services
infrastructure capable of supporting multiple value added
services
sexy marketing tools to increase media and customer
awareness

SCMS Product Overview

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Starvision Multimedia - 28/10/2014 - 2

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