Feelgoodapartments.

com
“Reaching the local segmentation”
Content index

•Process & Objectives

•Navigation flow: Path /Template / Target
•Home: Changes
•Explanations

•City Home: Changes

•Explanations

•City Category: Changes

•Explanations

•Place : Changes
•Explanations

•Search District: Changes

•Explanations

•District listings: Changes

•Explanation

•Category: Changes
•Explanations

•Add-ons: Blog / 301 redirection / local access

Process & Objectives

Core

Off site Objective

links Grow

Blog Ping

On site Changes Keyword target

Home by City Bookings+city

Home by City
“Accomodation”+city
Listings by city

Browsing Optimization
“Accomodation”+place+city
Long tail 2nd browsing menu
Navigation flow
Home (1) New Pages

Actual Pages

City (2)
Category (7)

District search (5)

City + category(3)

District Listing (6)

Apartment (4)
Navigation flow
Page Meta des.
Bookings and rentals in
Home (1) Spain and Portugal.
Apartments ad hostels in
Barcelona, Valencia,
Lisbon
Category (7) “category” rentals in
Spain and Portugal.
“category” in Barcelona,
Valencia and Lisbon.
Bookings and rentals on
City (2) “city” Apartments and
hostels on “city”
category” rentals on “city”
City Category(3) “category” prices and
chek in
District search(5) (only: Meta Robots
content noindex/ follow)
District listing (6) Bookings and rentals on
“city””district”
Apartments , hotels and
hostels in “city” “district”
(first 200 characters of
Apartment (4) text)
Meta key. Title URL Target
Spain Rentals, Portugal Boonkings and Rentals in Same
rentals, bookings Spain and Portugal |
Bookins &
http://www.feelgoodapart
portugal, bookings spain Feelgoodapartments ments.com Rentals+Country
Ex (rentals spain)
Category, category “category”rentals in Spain (…).com/category Category +
barcelona, category and Portugal ”|
valencia, category lisbon, feelgoodapartments( Spain, Portugal
spain, portugal
Ex (Apartmens
spain)
Bookings “city”, Booking - rentals in “city” (…).com/city
rentals”city” apartments, “country”|
Rentals City
hotels, hostels, “city” feelgoodapartments Ex (rentals lisboa)
“category” in “ciy”, “category”rentals in “city” (…).com/category-city
“country”. Prices and “country”|
Category + city
booking in “city” feelgoodapartments Ex (apartments
barcelona)
(only: Meta Robots Search by district | (…).com/city-search Index District
content noindex/ follow) feelgoodapartments
listings
“category” in “ciy”, rentals in “city” “district” (…).com/rentals-city- Apartments
“district”. Prices of “country”| district
apartmens, hotels and feelgoodapartments /Hostels + city+
hotels in “city”
district
Ex (Hostels ramblas
barcelona)
“category city”, “city “name”- “city” | (…).com/name-
booking”, “rentals city” feelgoodapartments apartment-city
Name /
name+location
 1.- Home http://www.feelgodaparmentes.com
On Every link
rel=“nofollow”
Links to different
Barcelona - Valencia - Lisbon
city home
1b.- Home Explanations

Changes Objective How To

Rel=nofollow Link Juice. Focus strength Add Rel=“nofollow” on
on relevant links. links.
This change will be set <a href=“…”
on every page. rel=“nofollow”>anchor</a>

City Links Strength and access to Links on html

new “city homes”
2.- Home By city http://www.feelgodaparmentes.com/city

Link to www.feelgoodapartments
Raise keyword
density Apartments> bookins in “city”
Search by address

Bookings In city

Avoids Festured Apartment in “city”

Apartment Sagrada Familia
duplicated Link to place
Brief descriptiona about the featuresd listing Brief
content on descriptiona about the featuresd listing
city-home
“City” apartments photos
2b.- Home By city Explanations

Changes Objective How To

Search”booking/ rental in Raise keyword density for Plain text on same CSS
“city” Targeted Keywords than “search-text”.
City will be substitute by
the name of the “actual
city”
Bread Bunch Give navigation path to Link to Higher level of
users. navigation. Actual level is
Give proper back links to plain text with styles
users and search engines
Search by address Gives access to district Html link
listings

Featured apartment As “city home” have the Insert Title and Brief
same content. We need description of best
some plain text to avoid performance apartment /
duplicated content available apartment. Link
only on title.
“city” apartment photos Raise Keyword density Thumbnails of relevant
and different content for apartment photos. “city”
the “city home” will be changed to the
“actual city”
3.- City Category http://www.feelgodaparmentes.com/city-accomodation

Link to
www.feelgoodapartments

Bookings In city

Link to
Apartments> city
www.feelgoodapartments/city
3b.- City Category Explanations

Changes Objective How To

Search”booking/ rental in Raise keyword density for Plain text on same CSS
“city” Targeted Keywords than “search-text”.
City will be substitute by
the name of the “actual
city”
Bread Bunch Give navigation path to Link To main page and
users. higher level of navigation
Give proper back links to
users and search engines
4.- Place http://www.feelgodaparmentes.com/category/name-apartment-city
Link as previous

Raise keyword
density Apartments> city>Apartmet + Name
Bookings In city
address

“Apartmet + Name + address” localization

Photos+ Name

Other apartments in “city”

Up to 4 links to other apartments /hostel same

city
4b.- Place Explanations

Changes Objective How To

Search”booking/ rental in Raise keyword density for Plain text on same CSS
“city” Targeted Keywords than “search-text”.
City will be substitute by
the name of the “actual
city”
Bread Bunch Give navigation path to Link to Main page, city
users. and category. Actual page
Give proper back links to as plain text with styles
users and search engines
Address Local segmentation Plain text

Photos+ Name Raise keyword density Change “Name”

Footer links and text Raise Keyword density Links on html to other
and give search engines “relevant” places.
direct access to similar
content
 5.- Search district http://www.feelgodaparmentes.com/city-search
Link as previous
This page needs:
Noindex/follow on
the meta rotobs Apartments> city>bookings by address

(avoid duplicate
tontent) Bookings In city District Link to district page
Apartment +name
Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description

Apartment +name Lik to aparrtment

Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description
District
Apartment +name
Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description
Apartment +name
Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description
5b.- Search district Explanations

Changes Objective How To

District Access to district pages. Short places by disctrict.
The name of the district
will be an html link to
district listings.
Bread Bunch Give navigation path to Link to Main page, city.
users. Actual page as plain text
Give proper back links to with styles
users and search engines
Noindex This page has nearly the Add on the html
same content than main <meta name="robots"
“category listings” Its content="noindex,follow" />
important to avoid this
page being indexed.
6.- District listing http://www.feelgodaparmentes.com/rentals-city-district
Link as previous

Apartments> city>Apartments and hostes on”city” “district”

Bookings In” city” Acomodations on “City” “District”t

Apartment +name
Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description

Apartment +name Lik to aparrtment

Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description

Apartment +name
Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description
Apartment +name
Brief descriptiona brief description Brief
descriptiona brief description
Brief descriptiona brief description

Other Acomodations on “City””

Lik to district1 Lik to district2 Lik to district3

6b.- District listing Explanation

Changes Objective How To

Search”booking/ rental in Raise keyword density for Plain text on same CSS
“city” Targeted Keywords than “search-text”.
City will be substitute by
the name of the “actual
city”
Bread Bunch Give navigation path to Link to Main page, city.
users. Actual page as plain text
Give proper back links to with styles
users and search engines
Acomodations on “city” Raise keyword density Plain text. Change “city”
and “district” by atual
ones.
Footer links and text Raise Keyword density Links on html to other
and give search engines “relevant” districts.
direct access to similar
content
 7.- Category http://www.feelgodaparmentes.com/category

Link to
www.feelgoodapartments

Bookings

Link to
www.feelgoodapartments/city-category
Apartments> Category Barcelona - Valencia - Lisbon
7b.- Category Explanations

Changes Objective How To

Search”booking/ rental Raise keyword density for Plain text on same CSS
Targeted Keywords than “search-text”.
City will be substitute by
the name of the “actual
city”
Bread Bunch Give navigation path to Link to Main page, Actual
users. Category as plain text with
Give proper back links to styles
users and search engines
City Links Direct acces to local Html links to same
listings on same category category city pages
8.- Corporate Blog

•A corporate blog sends pingbacks more frequently than a static page.

•Those pingbacks will bring different search engines to the site.
•The blog has to be installed on the same servers in blog.feelfoodapartment.com.
•The blog has to be updated at least twice a week.
•One the design is finish I will provide plugins and settings
•The design is up to designers / company. A wordpress theme will be effective.
9.- Friendly URL

•In order to give semantic relevance to the url is recomended make a rewrite of the
url.
•Once the rewrite is made. It´s necesary to make a 301 redirection from old URL to
the new one. See xls for migration
•The redirection will avoid loose traffic for those pages. (first 15 days will be a little
drop of 15% of traffic)

Worksheet
10.- Different country access

• It´s recommended to translate feelgoodapartments.com into every language

(fr,sp…)
• Those pages should be located under regional carpets /sp/, /fr/…
• The translation will follow the sames rules for meta descriptions, meta keywords,
meta tilte and url (category name).
• The country segmentation will be located on google webmasters
•Its recomended to add links on top or footer to same level destination
•(/en/apartments should be linking to /es/apartamentos….)