flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver 7 Cs OF COMMUNICATION Consideration Correctness Clarity Completeness Conciseness Concreteness Courtesy I am delighted to announce that we will extend to make shopping more CONSIDERATION Consideration demands to put oneself in the place of receiver while composing a message. It refers to the use of You attitude, emphases positive pleasant facts, visualizing readers problems, desires, emotions and his response.
He will be doing the job for me. I will be leaving for that place on Monday. I didnt do it but he did it. CLARITY Clarity Implies emphasizing on a specific message or a goal, at a time rather than trying to achieve too much at once. Clarity in communication makes understanding easier and clarity in thoughts and ideas enhances the meaning of the message. He was here on february 29 th 2001. There is no difficulty to buy new avenues in Business. This document has to be signed with ink. CORRECTNESS Correctness in communication implies that there are no errors in the message conveyed in terms of Grammar, time, date information etc. If the communication is exact, correct and well timed it makes more sense.
Ramu is one of the brightest students of the class CONCRETENESS
Concreteness means being specific and definite rather than being general and vague. The points are supported by specific facts and figures
Thank you Mr.Kumar. But your ideas are not entertained as those doesn't make any sense COURTESY
Courtesy means being polite. Politeness doesnt merely implies the usage of words like please, thank you, etc. Courtesy shows the respect for the person whom we are addressing COMPLETENESS The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receivers mind set and convey the message accordingly. A complete communication has following features: Complete communication develops and enhances reputation of an organization. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision- making by the audience/readers/receivers of message as they get all desired and crucial information. It persuades the audience.
EXAMPLE : COMPLETENESS
1. Submit your reports to Mr. Jones by soon. (Incomplete) Submit your reports to Mr. Jones by 5:00. (Complete)
2. The balance due is on other page of this report. (Incomplete) The balance due is on page 2 of this report. (Complete)
3. The policy date is in the corner. (Incomplete) The policy date is in the upper right corner. (Complete)
4. Give me apples. (Incomplete) Give me 2kg apples. (Complete)
5. Today there is meeting in the office. (Incomplete) Today there is meeting in the office at 2pm. (complete) CONCISENESS Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other Cs of communication. Conciseness is a necessity for effective communication. Concise communication has following features: It is both time-saving as well as cost-saving. It underlines and highlights the main message as it avoids using excessive and needless words. Concise communication provides short and essential message in limited words to the audience. Concise message is more appealing and comprehensible to the audience. Concise message is non-repetitive in nature.
EXAMPLE : CONCISENESS 1. Wordy: Please be advised that your admission statement was received. Concise: Your admission statement has been received.
2. Wordy: Allow me to say how helpful your response was. Concise: Your last response was helpful.
3. Wordy: Please find attached the list you requested. Concise: The list you requested is attached.
4. Wordy: There are four rules that should be observed. Concise: Four rules should be observed.
5. Wordy: The receipt that is enclosed documents your purchase. Concise: The enclosed receipt documents your purchase.