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COMMUNICATION

Communication is the exchange and


flow of information and ideas from
one person to another; it involves a
sender transmitting an idea,
information, or feeling to a receiver
7 Cs OF COMMUNICATION
Consideration
Correctness
Clarity
Completeness
Conciseness
Concreteness
Courtesy
I am delighted to announce that
we will extend to make shopping
more
CONSIDERATION
Consideration demands to put
oneself in the place of receiver while
composing a message. It refers to the
use of You attitude, emphases
positive pleasant facts, visualizing
readers problems, desires, emotions
and his response.

He will be doing the job for me.
I will be leaving for that place on Monday.
I didnt do it but he did it.
CLARITY
Clarity Implies emphasizing on a specific
message or a goal, at a time rather than trying
to achieve too much at once.
Clarity in communication makes
understanding easier and clarity in thoughts
and ideas enhances the meaning of the
message.
He was here on february 29
th
2001.
There is no difficulty to buy new avenues in
Business.
This document has to be signed with ink.
CORRECTNESS
Correctness in communication implies that
there are no errors in the message conveyed
in terms of Grammar, time, date information
etc.
If the communication is exact, correct and well
timed it makes more sense.

Ramu is one of the brightest
students of the class
CONCRETENESS

Concreteness means being specific and definite
rather than being general and vague. The points
are supported by specific facts and figures

Thank you Mr.Kumar. But your
ideas are not entertained as
those doesn't make any sense
COURTESY

Courtesy means being polite. Politeness doesnt
merely implies the usage of words like please,
thank you, etc. Courtesy shows the respect for
the person whom we are addressing
COMPLETENESS
The communication must be complete. It should convey
all facts required by the audience. The sender of the
message must take into consideration the receivers mind
set and convey the message accordingly. A complete
communication has following features:
Complete communication develops and enhances
reputation of an organization.
A complete communication always gives additional
information wherever required. It leaves no questions
in the mind of receiver.
Complete communication helps in better decision-
making by the audience/readers/receivers of message
as they get all desired and crucial information.
It persuades the audience.

EXAMPLE : COMPLETENESS

1. Submit your reports to Mr. Jones by soon.
(Incomplete)
Submit your reports to Mr. Jones by 5:00.
(Complete)

2. The balance due is on other page of this
report. (Incomplete)
The balance due is on page 2 of this report.
(Complete)

3. The policy date is in the corner. (Incomplete)
The policy date is in the upper right corner.
(Complete)

4. Give me apples. (Incomplete)
Give me 2kg apples. (Complete)

5. Today there is meeting in the office.
(Incomplete)
Today there is meeting in the office at 2pm.
(complete)
CONCISENESS
Conciseness means wordiness, i.e, communicating what
you want to convey in least possible words without
forgoing the other Cs of communication. Conciseness is a
necessity for effective communication. Concise
communication has following features:
It is both time-saving as well as cost-saving.
It underlines and highlights the main message as it
avoids using excessive and needless words.
Concise communication provides short and essential
message in limited words to the audience.
Concise message is more appealing and comprehensible
to the audience.
Concise message is non-repetitive in nature.

EXAMPLE : CONCISENESS
1. Wordy: Please be advised that your admission
statement was received.
Concise: Your admission statement has been
received.

2. Wordy: Allow me to say how helpful your
response was.
Concise: Your last response was helpful.

3. Wordy: Please find attached the list you
requested.
Concise: The list you requested is attached.

4. Wordy: There are four rules that should be
observed.
Concise: Four rules should be observed.

5. Wordy: The receipt that is enclosed documents
your purchase.
Concise: The enclosed receipt documents your
purchase.

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