The P Process

Luwaga C.N. Liliane

What is communication?
An activity to convey information
Must be between two or more persons, parties or
sides e.t.c.
From the Latin word "communis", meaning to
share
Requires a sender, a message, & an intended
recipient, although the receiver need not be
present or aware of the sender's intent to
communicate at the time of communication;

What is communication?
Share an area of communicative
commonality
The communication process is complete
once the receiver has understood the
message of the sender.
Feedback is critical to effective
communication between parties.

Effective communication Elements

Sender
Message
Message format
Channel
Timing
Environment in which to communicate
Receiver

The P Process
1. What is the communication problem?
2. What do we need to do?
3. What materials/interventions do we
need to develop?
4. How do we make things happen?
5. How do we know that tasks and
results are being met?
6. How do we plan for continuity?
7. How do we ensure participation by
audience members & stakeholders in
all activities of the P process?
8. How do we build capacity of all
stakeholders in all activities within
the P Process?

Step 1Analysis
Determine the problems, their
severity and causes

Identify factors inhibiting or

facilitating desired changes
Develop a problem statement

Carry out formative research or

needs assessment
To understand human behavior,
we need to understand both
the individual and social
contexts.

Step 2- Strategy Design

What do we need to do?

Establish communication
objectives
Develop program
approaches and key benefit

Determine channels
Draw up an
implementation plan

Develop a monitoring and

evaluation plan.

Step 3- Development and Testing

What do we need to develop?

Develop materials
Pre-test messages and
materials with audience
and gatekeepers
Revise
Retest if necessary
Finalize and produce
materials

Step 4- Implementation and Monitoring

How do we make things happen?

Produce and disseminate

materials
Train trainers and field
workers
Mobilize key participants
Manage and monitor
program processes and
outputs
Adjust program based on
monitoring

Step 5 Evaluation
How do we know that we are meeting tasks and results as planned?
Measure outcomes and assess
impact

Disseminate results
Determine future needs
Revise/redesign program
The major purpose of evaluation is
improve future efforts
If it is not documented, it didnt exist
The major purpose of evaluation
is to improve future efforts.

If it isnt documented, it didnt

exist.

Step 6 - Planning for continuity

How do we plan for continuity?
Working with in system
and involve community
starting from the planning
process
Identify the rule of
stakeholders and how to
fit in the program
Plan goals on exit setting
Midterm review during
which you can plan for
continuity.

Step 7 - Participation
How do we ensure participation by audience members &
stakeholders in all activities in the P Process

Step 8 - Capacity Building

How do we build capacity of stakeholders in all activities of the P
Process?

Why we should communicate

To create effectiveness & efficiency in
service delivery
For holistic service delivery
Creates awareness on the different
services provided by different
organizations.
To enhance connectivity