NEW PRODUCT

DEVELOPMENT
PRESENTED BY:


 Lahu devkar (01)


 Swaranjali jadhav (02)

 Ravi godhke (03)

 Rajkumar gupta (04)

 Ajay tare (05)

 Tejesh patil (06)

 Akshay joshi (07)
 IDEA GENERATION
Ø Chair with compartment.


Ø Tea bag dipping bird.



Ø Packaged food.


Ø Packaged food.


Ø Toaster with tea heater.



 IDEA SCREENING
Chair with compartment. Rejected
Tea bag dipping bird Rejected
Packaged food. Rejected
Packaged food. Rejected
Toaster with tea heater. Accepted
CONCEPT DEVELOPMENT AND
TESTING
Who will use this product?
What primary benefits can be built into this product?
What is the primary occasion for this product?
What is expected profit?
What are future prospect?
USEFUL FOR:-


All households mainly in metropolitan areas where most of women

go for job.
For families with more number of members.
Small canteen.
Small offices.
Hospitals.

 MARKET STRATEGY
DEVELOPMENT
market size:
 We are targeting the market from different occupation like
canteen, hospitals, and households, offices.
 market share:
 Canteen :- 30%
 Household :- 70. %
 Offices : - 20%
 Hospitals : - 10%
Profit margin in 1st year = 20 per cent of total revenue.
Cost of the toaster is 650.
Companies aim is to sale 20000 units of product.

 BUSINESS ANALYSIS
Strength: -
 innovative product in market.
 High quality product.

 Expert engineers.

Weakness: -
 innovative brand hence huge investment needed.
 Large investment in promotion .High risk


 BUSINESS ANALYSIS


Opportunities: -
 huge amount of profit in future.
 If variation are provided can attract more customer

base


Threats: -
 other companies may try to penetrate in market.
 Involves risk of getting rejected by customer.



 BUSINESS ANALYSIS





Profit for 1st year is 20% of total revenue with providing best
quality of service and product.
We will provide warranty for 3 years.
As per new research conducted customers have demanded
variation in product so we will try to give variation in colour,
cost, and size.
We had conducted a meeting with the head of the
manufacturing R&D and Finance department to decide upon
the profit margin. In this meeting we came to conclusion
that we are in a monopolistic situation. So we have decided
to increase our profit margin.
Total cost of venture is 6500000 and profit sought during first
year is 1200000.
 PRODUCT DEVELOPMENT


Product size will be 1260*WL58*4168MM, slot with width 130x20x115MM,

temperature-250 degree, timer 60M, it will have a capacity of 23 liter,
power 1500W.


With a opinion that toaster with a tea heater will satisfy the customers
and customer looks that whether toaster with tea heater contains
attributes which are described at the time of product concepts or not
which are as follows


Less amount of electricity is consumed

Less weight
Easy to carry
Safe to use
Time saving etc.
 

 TEST MARKETING
Brand name:- SUPTEME
 Excellent Best Better Good Average Poor

Performance
 50 30 15 5 - -

Handling 80 12 5 3 - -

Reliability 90 8 2 - - -

Price 60 13 5 6 7 9
 COMMERCIALIZATION
LAUNCHING DATE - 30th December 2009.
 LUNCHING PLACE
 MUMBAI- HOTAL PALIHILL ,BANDRA(W) 400050
 Mr. RAJ KUMAR GUPTA(Marketing Manager,
NGR GROUP)
 With 85 Dealers
 BANGOLORE –HOTEL ITC, Next To TCS Knowledge Park,
 Mr. AKASHAY JOSHI(Regional Marketing Manager,
NGR GROUP)
 With 50 Dealers

