Documente Academic
Documente Profesional
Documente Cultură
IMAGERY OF
Peter
Drucker
Theodore
Levitt
CSR
Michael
Porter
and
Kramer
Edward
Freeman
Keith
Davis
SOCIAL RESPONSIBILITY?
Milton Friedman argue against CSR as a
destruction to shareholder value. I have
called it a fundamentally subversive
doctrine and only one responsibility of
business to increase its profit (New York
Times Magazine 1970, 13 September.)
Mintzberg:
The stock market is willing
DRUCKER:
the organization
Risk Minimization
Risk minimization (Psaros, 2009)
CSR as a governance function:
Improved credit rating
Decrease cost of funds
Avoidance of punitive legislation
SOCIAL LEVERAGE
Cost reduction
Increase in profit for products and
services
Ability to engage the market without
major competition
Challenges
Challenge to CSR - 1
Does corporate social responsibility exist?
Three critical perspectives of CSR
CSR is a kind of panacea that one day cures the ills of corporate
capitalism, if applied ardently.
CSR as an instance of propaganda
CSR as a kind of parasitical foray into the community which
pushes corporate interests in the non-corporate social world of
NGOs and voluntary groups (Fleming & Jones 2013: 81)
Critical Approaches
The end of CSR?
Global trends
Four lessons from Sonys experience:A) even the best companies can be surprised by environmental issues
B) it can cost businesses real money
C) real benefits can come from seeing things in a new light
D) Smart companies seize competitive advantage through strategic
management of environmental challenges
Source: Green To Gold by Daniel C. Esty and Andrew S. Winston
.
Bloomberg Aug 13
Chinese toothpaste distributed to hotels worldwide by a US
company has been recalled because it may contain a
chemical used in antifreeze.
USATODAY.com
Natural Balance pet food recalled
The industrial chemical melamine has been found in pet
food.
Climate change
Energy
Water
Biodiversity and Land use
Chemicals, Toxics and Heavy Metals
Air pollution
Waste management
Ozone layer depletion
Oceans and Fisheries
Deforestation
CONCLUSION
CSR can make our business more
competitive.
Give examples of companie and ask class how they should direct their CSR efforts to create shared calue or competitive
advantage
REFERENCES