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Verizon Communications

Inc.

Created By:

Christina Boyer
Brooks Cornell
Jane Kastning
Lawrence Maldonado
Fabiola Parra
Wendy Wofford
History
 June 1883: Chesapeake & Potomac (C&P)
incorporated
 January 1984: C&P changed name to Bell
Atlantic
 August 1997: Bell Atlantic merged with NYNEX
 June 2000: Bell Atlantic and GTE merged to
create Verizon Communication
Verizon Communications Inc.
 Definition  Mission
 Telecom company  “Enablepeople and
that focuses on businesses to
network communicate with
 Verizon Wireless each other.” Ivan
 Verizon Business Seidenberg
 Verizon Telecom
Management Style, Structure
& Controls
 Management Style
 Bureaucratic
 Structure
 Multidivisional
 Tall & Centralized

 Controls
 Internal Promotion
 Customer Service Total
Survey
 Net Promoter Score
 Training
CEO
Verizon Telecom
Virginia P. Ruestenholz
CEO
Verizon Business
John F. Kil lian
Sr. VP
Internal Audi ting
Verizon Communication Organization

CEO
Verizon Wireless
Lowell McAda m
Sr. V P Treasurer
Chief Financial O fficer
Doreen Toben
Sr V P
Investor Relations
Public Affairs, Policy
and Com munications
Thomas J. Tauke
Senior VP
Controller
Chief Market ing O fficer
John Stra tton
CEO
Ivan Seidenberg
Chief Operat ing O fficer
Dennis Stirgl
General Counsel Deputy General Counsel
William P. Barr Corporate Security
Strategy , Developmen t
and Planning
John W. Deircksen
Chief Informa tion Officer
Shaygan Kheradipir
Chief Technology O ff icer
Richard P. Lynch
Human Resources
Marc C. Reid
Robert Toohey
Senior Vice President - Human
Resources
Judith Spitz
Senior Vice President and Chief
Information Officer
Francis J. Shammo
Senior Vice President and Chief
Financial Officer
Verizon Business

Randal S. Milch
Senior Vice President - Legal and
External Affairs
John F. Killian
President

Terri Dean
Senior Vice President -
Communications
Fred M. Briggs
Executive Vice President - Network
Operations and Technology
Nancy Gofus
Senior Vice President and Chief
Marketing Officer
Stephen P. Young
Senior Vice President – Corporate
and Government Markets
D. Blair Crump
Senior Vice President – Premier and
International Sales
Michael Maiorana
Vice President - National
Government Sales and
Operations
Patrick Devlin
Vice President - Distribution
Marni Walden Christine Berberich
President – Vice President - Midwest
Midwest Area Area Customer Service
Roger Gurnani Anthony Bowman
President – Vice President - West Area
West Area Customer Service
Brian Stacy
Jim McGean
Vice President - South Area
President –
Customer Service
South Area
Verizon Wireless

Eileen M. Creeden
Rick Conrad
Vice President - Northeast
President –
Area
Northeast Area
Customer Service
Charlie Falco
VP- Customer Service
Operations
Ajay Waghray
Chief Information Officer
Lowell McAdam
President & CEO
Jack Plating
Executive Vice Presiden
t & COO
Mike Lanman
Vice President & CMO
Margaret Feldman
Vice President –
Business Development
Steve Zipperstein
Vice President –
Legal & External Affairs
John Townsend
Vice President & CFO
Anthony Melone
Senior Vice Presiden
t & CTO
Jim Gerace
Vice President
- Corp Communications
Martha Delehanty
Vice President
- Human Resources
Strategies
 Corporate Level
 Uses mergers, acquisitions, joint
ventures and partnerships
 Joint venture between Verizon
Communications Inc. and Vodaphone
created Verizon Wireless
 MCI merger led to Verizon’s Business
 Business Level
 Verizon Wireless focuses on
differentiation
 Customer Service
 Functional Level
 Innovation
 Quality
 Efficiency
Value Chain
Administrative CoordinationFi
& Support Services
gure K: personnel
CEO and other administrative

Human Resources Management


Recruitment, Training Development, Motivation and Compensation

Technology Development
Research and development, Innovation

Procurement
Purchase of supplies, equipment at low prices

Inbound Operations Outbound M&A Service


Logistics - Billing Programs
- Subcontractors Logistics - Online Comments
- Customer -Largest Network & Surveys
-Supplier -Order tracking
Orders -Customer care
-Line Installation -Tracking/Reporting -Pricing Plans
- Inventory tracking Customer Billing

Follow-up and Re-Evaluate your Value Chain


Product and Business Unit Life Cycle

VZ Wireless

VZ Business

S
A Fiber Optices VZ Telecom
L VZT
E Sub-Oceanic
S Cables VZB
$

LG Voyager

VZW

Introduction Growth Maturity Decline


Five Forces Analysis
 Intensity of Rivalry
 Threat of Substitutes
 Bargaining Power of
Suppliers
 Barriers to Entry
 Bargaining Power of
Buyers
Intensity of Rivalry
 Exit barriers
 Industry concentration
 Fixed cost/value
added
Threat of Substitutes
 Switching cost
 Price performance
trade off of substitutes
 Buyer inclination to
substitute
Bargaining Power of Supplier
 Supplier concentration
 Switching cost
 Threat of forward integration
 Impact of inputs on cost differentiation
Barriers to Entry
 Economies of scale
 Capital requirements
 Brand identity
 Switching cost
 Expected retaliation
Bargaining Power of Buyer
 Brand identity
 Price sensitivity
 Buyer information
 Buyer volume
SWOT Analysis
 Strengths
-Size and quality of
network
-Leader in innovation
-Training and service
 Opportunities
-Broadband services
-International markets
SWOT Analysis
 Weaknesses
-Quality of Broadband & DSL network
-Customer service
 Threats

-Competitor mergers
-Technology
Verizon Communication vs. Market
Rate of Return
DIRECT COMPETITOR
COMPARISON

VZ T Q S Industry
Market Cap: 124.49B 236.10B 11.64B 45.18B 614.35M

Employees: 237,900 302,000 37,026 64,600 986

Qtrly Rev Growth (yoy): 5.80% 92.70% -1.50% -4.30% 2.70%

Revenue (ttm): 92.20B 104.47B 13.83B 40.76B 360.50M

Gross Margin (ttm): 60.36% 61.72% 60.44% 58.10% 58.05%

EBITDA (ttm): 30.28B 36.69B 4.57B 11.47B 126.09M

Oper Margins (ttm): 17.25% 17.08% 14.64% 5.55% 20.45%

Net Income (ttm): 5.83B 10.75B 2.75B 133.00M 28.58M

EPS (ttm): 1.884 1.913 1.403 0.046 0.78

P/E (ttm): 22.86 20.35 4.6 345 18.98

PEG (5 yr expected): 2.65 1.81 1.71 2 0.3

P/S (ttm): 1.34 2.28 0.83 1.14 1.8

T = AT&T Inc.
Q = Qwest Communications International Inc.
S = Sprint Nextel Corp.
Industry = Telecom Services – Domestic
Intra-Industry Analysis
 Cost Strategy Group
 Qwest

 Differentiation Group
 Verizon, Sprint, AT&T
Critical Issues
 Broadband and DSL quality
-High number of customer complaints
 Customer service
-Lack of solutions to problems
 Increased competition
-AT&T – Cingular merger
 Innovation
-Customer switching because of iPhone
Recommendations
 Short Term Recommendations
-Improve quality of broadband and DSL network
-Credit limits on customer accounts
-Improve customer service
 Long Term Recommendations
-Expand wireless offerings
-Create a universal network
-Consolidate research & development
Short Term Recommendations

 Focus on improvement of DSL and


Broadband networks
-Match advertised speed
-Eliminate some customer service problems
 Implementation
-Consolidate R&D department
-Concentrate focus on network improvement
Long Term Recommendations
 Expand Wireless Offerings
-Shift from wired connections to wireless
-Expand wireless offerings to more areas of the
country with higher quality
 Implementation
-Purchase rights to 698 MHz
-Broadband connection card
Work Cited
 Calderon, Benjamin.
Wireless Data
Technical Support
Coordinator.
Interview, Nov. 6 & 9,
2007.
 http://www.verizon.co
m

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