Documente Academic
Documente Profesional
Documente Cultură
Inc.
Created By:
Christina Boyer
Brooks Cornell
Jane Kastning
Lawrence Maldonado
Fabiola Parra
Wendy Wofford
History
June 1883: Chesapeake & Potomac (C&P)
incorporated
January 1984: C&P changed name to Bell
Atlantic
August 1997: Bell Atlantic merged with NYNEX
June 2000: Bell Atlantic and GTE merged to
create Verizon Communication
Verizon Communications Inc.
Definition Mission
Telecom company “Enablepeople and
that focuses on businesses to
network communicate with
Verizon Wireless each other.” Ivan
Verizon Business Seidenberg
Verizon Telecom
Management Style, Structure
& Controls
Management Style
Bureaucratic
Structure
Multidivisional
Tall & Centralized
Controls
Internal Promotion
Customer Service Total
Survey
Net Promoter Score
Training
CEO
Verizon Telecom
Virginia P. Ruestenholz
CEO
Verizon Business
John F. Kil lian
Sr. VP
Internal Audi ting
Verizon Communication Organization
CEO
Verizon Wireless
Lowell McAda m
Sr. V P Treasurer
Chief Financial O fficer
Doreen Toben
Sr V P
Investor Relations
Public Affairs, Policy
and Com munications
Thomas J. Tauke
Senior VP
Controller
Chief Market ing O fficer
John Stra tton
CEO
Ivan Seidenberg
Chief Operat ing O fficer
Dennis Stirgl
General Counsel Deputy General Counsel
William P. Barr Corporate Security
Strategy , Developmen t
and Planning
John W. Deircksen
Chief Informa tion Officer
Shaygan Kheradipir
Chief Technology O ff icer
Richard P. Lynch
Human Resources
Marc C. Reid
Robert Toohey
Senior Vice President - Human
Resources
Judith Spitz
Senior Vice President and Chief
Information Officer
Francis J. Shammo
Senior Vice President and Chief
Financial Officer
Verizon Business
Randal S. Milch
Senior Vice President - Legal and
External Affairs
John F. Killian
President
Terri Dean
Senior Vice President -
Communications
Fred M. Briggs
Executive Vice President - Network
Operations and Technology
Nancy Gofus
Senior Vice President and Chief
Marketing Officer
Stephen P. Young
Senior Vice President – Corporate
and Government Markets
D. Blair Crump
Senior Vice President – Premier and
International Sales
Michael Maiorana
Vice President - National
Government Sales and
Operations
Patrick Devlin
Vice President - Distribution
Marni Walden Christine Berberich
President – Vice President - Midwest
Midwest Area Area Customer Service
Roger Gurnani Anthony Bowman
President – Vice President - West Area
West Area Customer Service
Brian Stacy
Jim McGean
Vice President - South Area
President –
Customer Service
South Area
Verizon Wireless
Eileen M. Creeden
Rick Conrad
Vice President - Northeast
President –
Area
Northeast Area
Customer Service
Charlie Falco
VP- Customer Service
Operations
Ajay Waghray
Chief Information Officer
Lowell McAdam
President & CEO
Jack Plating
Executive Vice Presiden
t & COO
Mike Lanman
Vice President & CMO
Margaret Feldman
Vice President –
Business Development
Steve Zipperstein
Vice President –
Legal & External Affairs
John Townsend
Vice President & CFO
Anthony Melone
Senior Vice Presiden
t & CTO
Jim Gerace
Vice President
- Corp Communications
Martha Delehanty
Vice President
- Human Resources
Strategies
Corporate Level
Uses mergers, acquisitions, joint
ventures and partnerships
Joint venture between Verizon
Communications Inc. and Vodaphone
created Verizon Wireless
MCI merger led to Verizon’s Business
Business Level
Verizon Wireless focuses on
differentiation
Customer Service
Functional Level
Innovation
Quality
Efficiency
Value Chain
Administrative CoordinationFi
& Support Services
gure K: personnel
CEO and other administrative
Technology Development
Research and development, Innovation
Procurement
Purchase of supplies, equipment at low prices
VZ Wireless
VZ Business
S
A Fiber Optices VZ Telecom
L VZT
E Sub-Oceanic
S Cables VZB
$
LG Voyager
VZW
-Competitor mergers
-Technology
Verizon Communication vs. Market
Rate of Return
DIRECT COMPETITOR
COMPARISON
VZ T Q S Industry
Market Cap: 124.49B 236.10B 11.64B 45.18B 614.35M
T = AT&T Inc.
Q = Qwest Communications International Inc.
S = Sprint Nextel Corp.
Industry = Telecom Services – Domestic
Intra-Industry Analysis
Cost Strategy Group
Qwest
Differentiation Group
Verizon, Sprint, AT&T
Critical Issues
Broadband and DSL quality
-High number of customer complaints
Customer service
-Lack of solutions to problems
Increased competition
-AT&T – Cingular merger
Innovation
-Customer switching because of iPhone
Recommendations
Short Term Recommendations
-Improve quality of broadband and DSL network
-Credit limits on customer accounts
-Improve customer service
Long Term Recommendations
-Expand wireless offerings
-Create a universal network
-Consolidate research & development
Short Term Recommendations