Presented by

Muhammad Elahi
Muhammad Hanif
Hassan Ali
Husain Azam
Presented to Sir Dawood

COOLING FAN
FOR PET
(BIRDS)

Name of Business
Our company name is PET CARE

Introduction
Form of business
The company is established as a partnership of four

members.
The company will offer unique products to build a strong
relationship with the customer.
Company- client sittings are available in either the wellequipped company office, the comfort of the client's
home, or in an outdoor setting.

Vision
The vision manifests itself in three ways:

Produce the same outstanding quality

time after time.

things

Be recognized as the top pet service provider.

Be committed to our commitment for customer

service and satisfaction

Owners/ Principles
4 partners in the company.
Every partner has an equal investment in the
business.
Each partner constitutes 25% of the company
share.

Profit or loss incurred would be equal for all

partners.

Business Description
Our mission is to develop products that remove

fear in customers mind of death of their pets

during the summer. After intensive market
research we have been able to develop innovative
products that address identified needs in the pet
product market.
Currently, we are developing a product that makes
it easier for pet owners to relief their pets in hot
summer.
Cooling fan is a device for pets to provide fresh air
and capability not available in the market today.

Product Description
Cooling fan for pets is a state-of-the-art product in
the market and above all that type of product is
not available in the market.

Our product provides air by using four fans

constituting a total of 12V. It uses a solar panel for
charging, a battery as a stand-by and a charge
controller, to control the flow of charges.

Benefits
Cooling Fan for Pets offers the following benefits:
Ease of use simple one-handed operation
We use solar energy to produce electricity.
We use battery source to save electricity for use in
evening.
And the most important factor is this that the
cooling fan is not expensive

Gap Identification

During a visit in pet market, a constant complain

by the shop keeper and the customer was the
death of pet birds during the summer. Hence,
there was swear need to solve this issue. So, we
came up with the idea of cooling fan.

MARKETING
PEST Analysis
SWOT Analysis

PEST Analysis

Businesses need to take a pro-active approach

and be ahead of these changes, rather than quickly
making alterations to products and processes in a
reactive way.

PEST analysis is concerned with the key

external environmental influences on a business.
The abbreviation stands for the Political,
Economic, Social and Technological issues that
could affect the development of new business.

Political changes
Government stability and likely changes
Corruption level
Tax policy (rates and incentives)
Trade control
Competition regulation
Environmental Law

Economic changes
Inflation rate
Labor costs
Stage of business cycle
Price fluctuations
Weather
Climate change

Social factors
Social factors relate to pattern of behavior, tastes,
and lifestyles.

Health consciousness
Attitudes toward imported goods and services
Attitudes toward product quality and customer
service
Attitudes toward saving and investing
Emphasis on safety

Technology
Depending on the technology available, it can
make it easier or harder to enter the industry and

increase production level.

competing technology development
replacement technology/solutions
maturity of technology

SWOT Analysis

SWOT (strengths, weaknesses, opportunities and

threats) analysis conducted by a business trying to
decide if they should introduce a new product.

Internal Environment
Strengths
Good

relationship
customers

Weaknesses

with

Market research data may

be out of date

Reputation for innovation

Lack of patent protection

Superior product

Poor location and shabby

premises

External Environment
Opportunities
Loyal customer
An unfilled customer need
A growing market segment
Technological change

Threats
Technological changes that

threaten to make a product

obsolete
Price rises from suppliers
New technology. For
example, technology that
outdates your products or
gives competitors an
advantage

Market Size and Trends

Most of the people treat pet as family member and
the owner spends a lot of money for its safety.
We will fill an existing need for the client by
specializing in cooling fan for pets.
Right now we are operating just in Lahore and
this cooling fan for pets is a new trend in market.

Growth Potential
We are starting a new business and we are also
introducing an innovative product for pet lovers.
We have newly entered in the market so presently
our growth potential is low but we shall soon
prosper in future as there is a market demand for
our product.

Barriers to Growth
As we know that we are starting a new
business so we are facing certain issues; the
most prominent is financial issue, the later
include technological issues, a long term
testing of product and adjusting the sale price
effectively.

Competitors' Analysis

As emphasized again and again that we have

developed a ground breaking product which has
not been yet introduced in the market. So, we do
not face any competitor.

Target Market Selection &

Description
Our target market selection is just Lahore.
Because today's current environment, pets occupy

a prominent place in a family.

Sales trends for pet-related merchandise have
shown large annual increases.
Once the products are established in the
commercial market segments, the company will
introduce them to individual consumers who think
of their pets as family, and are style and status
conscious.

Pricing Strategy
The retail price of this product is PRs.6000. The
price is based on a skimming strategy, which sets

the initial price high to establish high perceived

value.
Although the price of product is intentionally set
high, based on manufacturing costs these retail
prices can be dropped substantially and still leave
a reasonable margin.
This allows for price flexibility and pricing
strategy modification based on the response of the
market.

Sales and Distribution

Our initial sales strategy will focus on regional
retail sales.

As sales increase and more working capital

become available we will begin to focus on
national retail sales. Although 'big-box' retailers
(e.g., Hyper, Macro) are key targets, most
products enter these retailers via distributors.
To get our product into these stores we will

pursue agreements with distributors that already

have relationships with these store.

Advertising & Promotions Strategy

Brochures and visiting cards would be distributed,

in plenty, to almost all pet shop keepers in the
market. They would be argued to hand over these
brochures and cards to their customers

Operations Details
Production Process

product design has been developed by the help of

engineer. All the components of the product were bought
of good quality and a minimum price. Using simple
techniques of electricity and circuits the components were
join to finalize the product.
Suppliers
The component has been purchased from the local whole
sale market. We are buying fans, solar panel, charge
controller and battery.
Plant and Equipment
Our shop setup is operational in the market. All the
manufacturing, maintenance and customer services
provided in the shop.

Inventory
Item name= Cooling fan for pet
Code name= CFP 5000
Unit price= rs6000
Stock = 25
Cost price=5500
Cost price*Stock=137500
Profit = 12500

 Trading time
our company trading time 09:00am to 06:00pm. And expected
peak time would 12:00am to 03:00pm.

Communication channels
our customer remain in touch 24 hours with via office
telephone and business mobile numbers. Customers can also
email us on our company id.

Payment types accepted

preferable method of payment would be cash. Credit card
facility would be provided on demand.

 Plant and Equipment

Our shop setup is operational in the market. All the

manufacturing, maintenance and customer services
provided in the shop.

Warranties
Warranty of 1 month would be provided and 1st
time no services charges.

Memberships & affiliations

till now memberships and affiliations have been
stopped. Once the business has been set up in
motion memberships would started and new
affiliations shall be made. For Example-Hyper,
Macro and Metro.