CONGREGATE SYSTEMS

-WE HELP To STORE YOUR DATA

Presented by:
Abhishek Sinha PA-1304
Gaurav Pendke PA-1317
Priyanka Ghosh PA-1331
Sunny Kumar Roy PA-1345

VISSION
To evolve as the one of the leading organization providing future storage systems

MISSION
To help the clients to solve their data storage problems
Minimizing the cost effectively

FEASIBILITY STUDY
Feasibility study aim to objectively and rationally uncover
the strengths and weaknesses of an existing business or

proposed venture, opportunities and threats present in

the environment, the resources required to carry through, and
ultimately the prospects for success.

Reasons to do a study

Gives focus to the project.

Narrows the business alternatives.
Identifies new opportunities.
Identifies reasons not to proceed.
Provides valuable information for
go/no go decision.
Increases probability of business
success by identifying weaknesses
early.

Feasibility study outline

THE PRODUCT

Holographic Data Storage System

Introduction to
Holographic memory
It is a memory that can store information in form of holographic
image.

As computer systems continue to become faster, they will need

a way to access larger amounts of data in shorter periods of
time.

Holographic memory is a three-dimensional data storage system

that can store information at high density inside the crystal or
photopolymer.

Hence holographic storage system has the potential to became

the next storage generation over conventional storage system.

 Storage Density

media stores data in whole volume

Speed

parses many bits at once

Reliability

Good shelf life

High number of write cycles

COMPARISIONS
Parameters

DVD

BLU-RAY

HVD

Capacity

4.7 gb

25 gb

3.9 tb

Laser wave length

650 nm
(red)

405 nm
(blue)

532 nm
(green)

Disc diameter

120 mm

120 mm

120 mm

Hard coating

no

yes

yes

Data transfer rate (raw data)

11.08 mbps

36 mbps

1 gbps

Data transfer rate (audio/video) 10.08 mbps

54 mbps

1 gbps

WORKING OF THE PRODUCT

MARKET FEASIBILITY
The optical storage media industry is currently estimated at $6 billion, and it is

growing at a rate of 20% per year.

The optical storage industry includes
compact discs (1st Generation Discs),
digital video discs (2nd Generation Discs)
high density discs (3rd Generation Discs).
The optical storage media industry is currently estimated at $1.8 billion, and it
is growing at a rate of 12% per year.

MAJOR COMPETITORS
Holographic Data Storage Systems currently do not have any
direct competitors but considering substitute products in the
industry

MoserBear India ltd

Sony
HP
TDK
Maxell
IBM

TARGET CUSTOMERS
Any organization that needs to store huge data in less
space and cost

IT organizations
Airlines Industries
Banks
Organizations running online
Collages

PORTERS FIVE FORCE MODEL

Threats of new entrants: High(Product not yet available in India)

Bargaining power of suppliers: Moderate (2 companies who manufacture the system)

Bargaining power of buyers: Low (No manufacturer in India)

Rivalry among competitors: Low (Product yet no has been brought in India)
Threat of substitute: Moderate

Product Feasibility Analysis

Components of product/service
feasibility analysis
Product/Service
Desirability

Product/Service
Demand

PRODUCT FEASIBILITY
Does it make sense? Is it something consumers will get excited

about?
Does it take advantage of an environmental trend, solve a
problem, or take advantage of a gap in the marketplace?
Is this a good time to introduce the product or service to the
market?

Are there any fatal flaws in the product or services basic design
or concept?

WHY SHOULD CUSTOMERS

PURCHASE THE PRODUCT?
Three-dimensional data storage will be able to store more information in a smaller
space and offer faster data transfer times.
Unlike other technologies that record one data bit at a time, holography records
and reads more than a million bits of data with a single flash of light.
This enables significantly higher transfer rates than current optical storage
devices.

High storage densities and fast transfer rates, combined with durable, reliable, lowcost media, mean that holography is poised to become a compelling choice for
next-generation storage.

In addition, the flexibility of the technology allows a wide variety of holographic

storage products to be developed, ranging from handheld devices for consumers to
storage products for enterprises.
IT can be imagined having 50 hours of high-definition video on a single disc,
50000 songs on a postage stamp, or 500 000 X-rays on a credit card.

PRODUCT DEMAND
Product/Service Demand
Through PRIMARY AND SECONDARY RESEARCH
Step 1: Administer Surveys, focus group, questionnaires
Step 2: Conduct library, Internet research, demographic data

FINANCIAL FEASIBILITY ANALYSIS

Components of financial
feasibility analysis
Capital Requirement

Estimated Earnings

Return On Investment

CAPITAL REQUIREMENT
Cost per Unit: Rs.1,20,000 including import duties and other taxes

Cost per HVD(5 TB): Rs. 27

Minimum quantity which needs to be imported in one batch is 20 units and
500 HVDs
Considering Rs. 3,00,000 to be our other expenses
Total Cost: Rs. 27,00,000(aprox)

HOW IS IT BETTER THAN

OTHERS
A Commercial Server Storage System Costs around Rs. 2,00,000 Rs. 3,00,000
Our System Rs. 1,20,000
Cost of expanding memory in a Commercial Storage System is Rs.
10,000 Rs. 15,000 for 2TB
Our HVD costs Rs. 27 for 4.9TB

ESTIMATED EARNINGS
2nd Month

1st Month
sales
Variable Cost
Contribution
Fixed Cost
Profit

600000
2700000
-2100000
200000
-2300000

sales

1200000

Variable Cost

100000

Contribution

1100000

Fixed Cost
Profit

200000
900000

3rd Month
sales

4th Month

1400000

sales

Variable Cost

100000

Variable Cost

100000

Contribution

1300000

Contribution

700000

Fixed Cost

200000

Fixed Cost

200000

Profit

1100000

Profit

500000

800000

POSSIBLE APPLICATIONS
Holographic memory systems can potentially provide the high
speed transfers and large volumes of future computer system.
One possible application is data mining. Data mining is the
processes of finding patterns in large amounts of data. Data
mining is used greatly in large databases which hold possible
patterns which cant be distinguished by human eyes due to the
vast amount of data.
The many advances in access times and data storage capacity
that holographic memory provides could exceed conventional
storage and speedup data mining considerably
Holographic Versatile Disc (HVD) is an optical disc
technology still in the research stage which would hold up to
3.9 terabytes (TB) of information

INTERESTING FACTS
It has been estimated that the books in the U.S. Library of
Congress, the largest library in the world , could be stored on six
HVDs.
The pictures of every landmass on Earth - like the ones shown in
Google Earth - can be stored on two HVDs.
With MPEG4 ASP encoding, a HVD can hold anywhere between
4,600-11,900 hours of video, which is enough for non-stop playing
for a year.