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BCG Matrix for ITC Ltd. Structure Act I Act II Act III ITCA Background Camera! Governance structure Strategic supervision Strategic management Executive management Core values Nation Orientation; Excellence; Customer focus; respect for people; Innovation Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.
BCG Matrix for ITC Ltd. Structure Act I Act II Act III ITCA Background Camera! Governance structure Strategic supervision Strategic management Executive management Core values Nation Orientation; Excellence; Customer focus; respect for people; Innovation Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.
BCG Matrix for ITC Ltd. Structure Act I Act II Act III ITCA Background Camera! Governance structure Strategic supervision Strategic management Executive management Core values Nation Orientation; Excellence; Customer focus; respect for people; Innovation Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.
conclusions Act –I [Lights!] Governance structure Strategic supervision Strategic management Executive management Core values Nation Orientation; Trusteeship; Excellence; Customer focus; respect for people; Innovation Vision & Mission statements Vision: Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. Business Mix of ITC Ltd. FMCG • Cigarettes • Foods • Lifestyle Retailing • Greeting, Gifting & Stationery • Safety Matches • Agarbattis
Paper & pkg. 24.9 1565.31 1253.29 Net revenue 12.99 13349.58 11815.04 CAGR during FY 2005-2008 Category CAGR Growth parameters Cigarettes 10.9 % Pricing power Hotels 22.7% Inward traffic, occupancy Paper 17.2 % Capacity utilization, value added products Agri 34.3 % E-choupal, choupal sagar, business FMCG- 60.2 % Fast track, decent share. Others Market share of ITC Ltd. Outstanding market leader Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. Gaining market share Nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards. Segment Dominance Contribution % Revenue PBIT Cigarettes 70% share 77.0% 87.7%
Paper & Packaging board – No. 1 7.3% 10.7%
Packg. in Asia Agri 1of the largest xporters 7.0% 3.7% business from India Hotels ITC Group ranks No.2 4.3% 5.4%
FMCG 20% share of greeting 4.4% -7.5%
(Others) cards market, 'Aashirvaad' atta is No.1 in branded segment A c t 2
Market attractiveness & Competitive
strength is also important. Limitations Assumes market growth rate. A firm may grow the market. A “Dog” may be helping other products.
High market share/Growth is not the only
success factor. Linkage between market share and profitability is questionable. The BCG Matrix for ITC Ltd. Stars ? •Hotels •FMCG- Others •Paperboards/ Packaging. •Agri business. Cows Dogs •FMCG-Cigarettes •Maybe ITC Infotech. Act III - Action- Learning points and conclusions
? - To be handled with care.
Strategic forays into emerging high growth markets. E-Choupal is a transformational strategy. Strong brand building capability will be tested. Learning points (Cont’d)
Corporate strategy of creating multiple drivers of
growth anchored on its core competencies and distribution reach. Embracing difficult and challenging corporate strategy. (Ex: Paperboards). EHS philosophy: Contribution to the triple bottom line- Economic, Environment and social capital.