Documente Academic
Documente Profesional
Documente Cultură
Emphasis on local
uniqueness
PortrayMalaysia :
MULTICULTURALISM
Curry Laksa
Finedining
restaurants are
getting popular with
locals who are
yearning for
something new.
Restaurants such as
Lafite (Shangri-la)
are making waves in
the F&B industry.
What Are The Challenges Faced?
Food hygiene
Hawkers are often unregulated
and belong to the informal
tourism economy.
There should be stricter laws
on:
§ Inspection
§ Regulation
§ Control
If such laws exist, they should
be reinforced in such a way
that…
Authenticity:
Introduce specialty
souvenir products
Farms and food
plants/factories open
doors to public
Food festivals (eg
Malaysia International
Gourmet Festival)
Culinary schools (eg TCHT)
Endorsement of
international and local
celebrity chefs such as
Chef Wan (or as a food
ambassador)
Use food as destination
image -> emphasis on
local uniqueness
Portray Malaysia :
MULTICULTURALISM
Publish guide book with
cuisine descriptions and
directions to restaurants,
eg. Malaysian Tatler’s
Best Restaurants Guide
etc
References
Hall, C.M., Sharples, L., Mitchell, R. (2003) Food tourism
around the world: development, management and
markets. Butterworth Heinemann.
Henderson, J.C. (2009) Food tourism reviewed. British Food
Journal.
Santich, B. (1996) Looking for flavour. Wakefield Press.
Winter, T., Teo, P., Chang, T.C. (2008) Asia on Tour:
Exploring the Rise of Asian Tourism. Taylor & Francis.
Rubin, L.C. (2008) Food for thought: essays on eating and
culture. McFarland.
Ryan, C. (2003) Recreational tourism: demands and
impacts. Channel View Publications.
Boniface, P., (2003) Tasting tourism: travelling for food and
drink. Ashgate Publishing.
Hall, C.M. (2004) Wine, food and tourism marketing.
Routledge.
Hjalager, Anne-Mette, Richards, G., Minho. (2002) Tourism
and gastronomy. Routledge.
Thank You (: