Documente Academic
Documente Profesional
Documente Cultură
by
Rahul Jain
Growth of Franchising
Brief Outline
What is franchising?
Types of franchising
Why franchise?
Considerations for franchisor/franchisee
Pitfalls/Be careful
What is franchising?
A franchise operation is a contractual relationship between
the franchisor and franchisee in which the franchisor
offers or is obliged to maintain a continuing interest in the
business of the franchisee in such areas as know-how
and training; wherein the franchisee operates under a
common trade name, format and/or procedure owned or
controlled by the franchisor, and in which the franchisee
has or will make a substantial capital investment in his
business from his own resources.
- Definition by International Franchise Association
What is franchising?
What is franchising?
Franchising is more than distributorship
TYPES OF FRANCHISE
PRODUCT DISTRIBUTION
FRANCHISES
PRODUCT DISTRIBUTION
FRANCHISES
PRODUCT DISTRIBUTION
FRANCHISES
Produces the syrup
concentrate
FRANCHISEE
Retail Stores
Restaurants &
F&B Outlets
Vending
Machine
Operators
BUSINESS FORMAT
FRANCHISING
Famous Examples
BUSINESS FORMAT
FRANCHISING -
outlet in
Sale, Australia
outlet in
Marseille, France
MANAGEMENT
FRANCHISE
Famous Examples
WHY FRANCHISE?
WHY FRANCHISE?
Common considerations of
franchisors
Common considerations of
franchisors
Common considerations of
franchisees
Demand
Profitability of franchise, and length of time
required to recoup investment
Track record of franchisor
Support rendered to other franchisees
Common considerations of
franchisees
FranchisorFranchisee relationship
BE CAREFUL
BE CAREFUL
Franchising in India
Franchising in India
Conclusion
Assignment