Documente Academic
Documente Profesional
Documente Cultură
This can apply to journal articles that are put online, as well, whether in a
database or institutional repository, or simply an open access journal.
SEO, cont.
Has gotten a bad name because of unethical spamming practices, but when
done properly is simply a set of best practices for website metadata. As
Yahoos SEO guide says:
Good SEO copywriting makes your page more readable for both search
engines and humans
Methodology
Step 1
Put bibliography on the web and wait for it to be indexed by Google
and hover at natural site equilibrium in rankings.
Step 2
Select target keyword search strings using keyword analysis tools.
Step 3
Measure the placement of bibliography site for each of these
searches.
Step 4
Optimize site with these target search strings in mind.
Step 5
Measure the placement of bibliography site for this series of search
strings after a period of time.
Step 2:
Selecting target keyword search strings
Google Trends
Google Insights
Topicmarks
Initial Results
Results following most basic of SEO were so
good, little else turns out to be necessary.
There are other guidelines and best practices
for different kinds of web publications that are
important for librarians and scholars to be
aware of, however, and some of these could
be incorporated in the future: include abstract
on page, attach pdf file, etc.
Things to Avoid
Using keywords more often than necessary
you will annoy your readers and possibly be
flagged as spam
Use flat images with text that is unreadable by
machines (.bmp, .jpg, etc.)
List multiple article abstracts on the same
webpage.
Sources
Beel, Jran, Bela Gipp, and Erik Eilde. "Academic Search Engine Optimization (ASEO):
Optimizing Scholarly Literature for Google Scholar & Co." Journal of Scholarly Publishing 41.2
(2010): 176-90. Print.
Google. Search Engine Optimization Starter Guide.
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/
us/webmasters/docs/search-engine-optimization-starter-guide.pdf
Rushton, Erin E., Martha Daisy Kelehan, and Marcy A. Strong. "Searching for a New Way to
Reach Patrons: A Search Engine Optimization Pilot Project at Binghamton University
Libraries." Journal of Web Librarianship 2.4 (2008): 525-47. Print.
Zhang, Jin, and Alexandra Dimitroff. "The Impact of Metadata Implementation on Webpage
Visibility in Search Engine Results (Part II)." Information Processing & Management 41.3
(2005): 697-715. Print.
Yahoo! SEO Basics. http://styleguide.yahoo.com/resources/optimize-search-engines/seobasics