PRESENTATION ON

Merrill J. Fernando-Founder

PRESENTED BY:
PRADEEP
ABHISHEK
HARSHA
GAGAN
 INTRODUCTION
•
• The idea of Dilmah was conceived by its founder, Merrill J
Fernando,1950
•
• The company was founded in 1974 by Merrill J Fernando
•
• He was born to a Roman catholic family on 6 May, in Negombo,
Sri Lanka.
•
• By 2002 it was the third largest global tea brand
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• Top 10 global tea brand and the No 1 brand from a tea origin.
•
 .
•
• Spiritual dimension in leadership.
•
• Interpersonal dimensions in the role of leadership.
•
• He distinguished himself by supplying the first ever
consignment of ceylon to USSR.
•
• Merrill lost tea plantation to nationalization and he sold
his business.
•
• He formed another company , MJF exports Ltd.
•
• In 1980, he registered the trademark dilmah.
 Full Range Transformational
Leadership Model Builds Trust

Transactional
Effective Acts with
Integrity
Rewards
Achievement
Inspires Others
Monitors
Mistakes
Passive Encourages
Innovative
Fights Fires Active Thinking

Coaches People
Avoids
Involvement
For
Optimal
Ineffective Outcomes
 Spiritual Leadership &
Its
Dimensions
•
• Spirituality as an imper ative to leader ship.
•
• Leadership as a platfor m for spirituality.
•
• Tr ansactional leader ship
•
• transactional leaders respond to followers’ immediate self-
interests
• leader identifies with what followers want & helps them
achieve level of performance that results in rewards that
satisfy them
•
• Tr ansfor mational leader ship
•
• leaders influence workforces to go beyond simple self-
 Depth of feeling and awar eness

DIMENSIONS
Conscious Attention to both
and dynamic OF immanence and
striving tr anscendence
SPIRITUALITY

Sense of meaning,
w holeness, inte g r ation
6
 Organizational Benefits Of
Leadership Practices
• Helped in developing social exchange relationship
between leader and follower.

• Their values, attitudes and behaviors motivates followers.

• Facilitates spiritual development of both leader and

follower.

• Helps in building team –spirit.

• Creates unity rather than alignment in the organization.

 Organizational Benefits Contd….
• Supplied Customers with quality and freshness of tea.
•

• Helped in achieving organizational goals.

•

• Helped in teaching morality and ethics to the followers.

•

• Helped to foster the level of employee commitment,

wellbeing and financial performance.
•

• Contributed to personality development of followers.

•
•
Organizational Benefits Contd….
• Focused on shaping the culture of the organization.
•

• Energizes individual action in relation to a particular

task.
•

• Helps an individual to learn a passion for giving and

caring for others.
•

• To foster the model values of honesty, loyalty and

justice.
•
• Overall benefitting the stakeholders
 LEARNINGS
• Effectiveness and locus of control
•
• Strong spirituality in leadership
•
• Transcendental over transformational and
transactional
•
• Hierarchal continuum
•
• Confidence
•
• Seeing the invisible
•
 REFRENCES
• http://www.mjffoundation.org/#
•
• http://spiritual-and-transcendental-leadership.html
•
• http://www.entrepreneur.com/interstitial/default.html
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• http://www.dilmahtea.com/
•
• www.chrmglobal.com/.../1/Tr anscendental-
Leader ship.html