Documente Academic
Documente Profesional
Documente Cultură
POPCORN
Presented by
Abhishek Agarwal
Debjani Chakraborty
Debraj Roy
Ekta Marwah
Madhulika Mishra
Malini Mathur
Pop up some family fun !! Priya Arora
Rahul Arora
Introduction
•
Data collection methodology
Collection of Primary Data
•
1.Retail Audit
•
2.Questionnaire
•
3. Short interviews
•
üBranded foods
üvariety of flavors
üHealthy fun snacks
üConvenience snacks
TARGETING
üfemales
ümiddle class market
üpester power
üyouth
POSITIONING
• Celebrity endorsements
• Promote on the health plank
• A snacking alternative for diabetics
• Pop , peek & win promotional campaign
• Movie free with ACT II popcorn
• Popfest- movie marathon
• Increase TV presence by releasing ad
campaigns
• Add free popcorn recipes inside ACT
II packets
• Club with other ATFL products i.e.
bundling
• Offer quantity discounts – e.g.. save
Rs 5 on 3 packets of ACT II instant
popcorn
• Educate consumer about ease of
Thank You