BUSINESS

GROWTH &
STRATEGY

PRESENTED BY:
KUSHAL
MAKHIJA
(5030)

BHAVISHYA SANYA
KHOLI SABARWAL REEMA
CHAURASIYA
(5001)
(5034)
(5022)

CAN YOU IDENTIFY THIS CAR??

WHICH COUNTRY DOES THIS CAR

BELONG TO??

Jamsetji Nusserwanji Sir Dorab Tata

(1904)
Tata (1868)

Ratan Tata (1993)

JRD Tata (1938)

Cyrus Pallonji Mistry (2012)

TYPE: PRIVATELY
HELD COMPANY

INDUSTRY:
CONGLOMERATE

TATAs PROFILE
Over 100 Operating
Companies.
In Seven Business Sectors.

31 publicly listed
enterprises.
Market Capitalisation of
about $89.02 Billion.
Shareholder Base of 3.6
Million.

OWNERS
Tata Sons is a promoter of the key
companies of the Tata Group and holds
the bulk of shareholding in these
companies.
The chairman of Tata Sons has
traditionally been the chairman of the
Tata Group.
About 66 per cent of the equity capital
of Tata Sons is held by philanthropic
trusts endowed by members of the Tata
family.
The biggest two of these trusts are:
1. The Sir Dorabji Tata Trust
2. The Sir Ratan Tata Trust

HEADQUARTERS: Bombay House in Mumbai,

Maharashtra, India a historic privately owned
building of the Tata Group

AREA SERVED: Worldwide

Tata Group has operations in more than 80 countries across six
continents, and its companies export products and services to 85
countries.

PEOPLE
Tata companies employ over 425,000 people worldwide.

Tata Products

INTRODUCTION
Tata Motors Limited is an Indian multinational automotive
corporation . .
Tata Motors is 'India's most valuable brand' in an annual survey
conducted by Brand Finance and The Economic Times.
South Asias Largest Automobile Company.
World's Fourth-largest Truck Manufacturer.
World's Second-largest Bus Manufacturer.

COMPANYS PROFILE
Formerly known as TELCO (TATA
Engineering and Locomotive Company)
Renamed TATA MOTORS Ltd. in 2003

Part of the Tata Group.

Type: Public company.
Traded at: NSE, BSE, NYSE.
Industry : Automobile.
Founded: 1945.
Founded By: JRD Tata.
Headquarters: Mumbai, Maharashtra,
India.
Area served: Worldwide.
Products: Automobiles
Automotive parts
Services: Vehicle leasing
Vehicle service
Key people: Mr. Carl-Peter Forster, (MD)
C. Ramakrishnan, (CFO)

ORGANISATINAL
STRUCTURE

MILESTONES
1945 - Tata Engineering and Locomotive Co. Ltd. was established
to manufacture locomotives
and other engineering products.
.
1954 - expanded its operations to commercial vehicle sector after
forming a joint venture with Daimler-Benz AG of Germany.
1983 - Manufacture of Heavy Commercial Vehicle commences.
1986 - Production of First Light Commercial Vehicle, Tata 407,
followed by Tata 608.
1991 - Launch of the 1st indigenous Passenger Car Tata Sierra.
1993 - Joint venture agreement signed with Cummins Engine Co.
Inc. for the manufacture of high horsepower and emission friendly
diesel engines.
1994 - Joint venture agreement signed with M/s Daimler - Benz /
Mercedes - Benz for manufacture of Mercedes Benz passenger
cars in India.

1998 - Tata Safari - India's first sports utility vehicle launched.

1998 - Indica, India's first fully indigenous passenger car launched.
2000 - Launch of CNG buses.
2002 - Tata Engineering signed a product agreement with MG Rover
of the UK.
.
2004 - Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign
investment agreement.
2004 - Tata Motors lists on the NYSE.
2005 - Tata Motors acquires 21% stake in Hipo Carrocera SA,
Spanish bus manufacturing Company.
2005 - Tata Ace, India's first mini truck launched
2006 - Tata Motors and Marcopolo, Brazil, announce joint venture to
manufacture fully built buses and coaches.
2008 -Tata Motors unveils its People's Car, Nano, at the ninth Auto
Expo.
2008 - Tata Motors completes acquisition of Jaguar Land Rover.
2011 - Tata Pixel, new city car concept for Europe, displayed at the
81st Geneva Motor Show

PASSENGER CARS

Tata Indica
Tata Vista
Tata Indigo
Tata Manza

Tata Indigo Marina

Tata Nano
Tata Aria

UTILITY VEHICLES

Tata Sierra (Discontinued)

Tata Estate (Discontinued)
Tata Sumo/Spacio
Tata Sumo Grande
Tata Safari

Tata Winger
Tata Magic
Tata Xenon XT
Tata Venture
Tata Iris

COMMERCIAL VEHICLES
Tata Ace
Tata Super Ace
Tata TL/Telcoline/207
DI Pickup Truck
Tata 407 Ex and Ex2
Tata 709 Ex
Tata 809 Ex and Ex2
Tata 909 Ex and Ex2
Tata 1109

Tata 1612/1616
Tata 3015
Tata 3118
Tata 3516
Tata 4018
Tata 4923
Tata Novus
Tata Prima

Tata 1512

Tata 1618
Tata 1623
Tata 1518C
Tata 1613/1615
Tata 2515/2516
Tata Starbus
Tata Divo
Tata CityRide

MILITARY VEHICLES

Tata LSV (Light Specialist Vehicle)

Tata Mine Protected Vehicle
Tata 2 Stretcher Ambulance
Tata 407 Troop Carrier
Tata LPTA 713 TC
Tata LPT 709 E

Tata SD 1015 TC
Tata LPTA 1615 TC
Tata LPTA 1621 TC
Tata LPTA 1615 TC
Tata Winger

CONCEPT VEHICLES
2000 Aria Roadster
2001 Aria Coupe
2002 Tata Indiva
2004 Tata Indigo Advent
2005 Tata Xover
2006 Tata Cliffrider
2007 Tata Elegante
2009 Tata Pr1ma
2010 Tata Versa
2010 Tata Essota
2011 Tata Pixel
2011 Tata Sunny

BRANCHES IN INDIA

BRANCHES OVER THE WORLD

CORPORATE CULTURE

CORE VALUES
INTEGRITY: fairness, honesty and transparency. All initiatives
must stand the test of public scrutiny.
UNDERSTANDING: We must be caring, respectful,
compassionate towards colleagues and customers around the world,
and always work for the benefit of the community.
EXCELLENCE: We must constantly strive to achieve the highest
possible standards in our day-to-day work and in the quality of the
goods and services we provide.
UNITY: We must work cohesively with our colleagues across the
group and with our customers and partners around the world, building
strong relationships based on tolerance, understanding and mutual
cooperation.
RESPONSIBILITY: We must continue to be responsible, sensitive
to the countries, communities and environments in which we work,
always ensuring that what comes from the people goes back to the
people many times over.

PURPOSE
At the Tata group we are committed to improving the quality of life of
the communities we serve. We do this by striving for leadership and
global competitiveness in the business sectors in which we operate.
Our practice of returning to society what we earn evokes trust among
consumers, employees, shareholders and the community. We are
committed to protecting this heritage of leadership with trust through the
manner in which we conduct our business.

NATIONAL INTEREST
The Tata group is committed to benefit the economic development of
the countries in which it operates. A Tata companys management
practices and business conduct shall benefit the country, localities and
communities in which it operates, to the extent possible and affordable,
and shall be in accordance with the laws of the land.

MISSION STATEMENT
Shareholders: To consistently create
shareholder value by generating returns.

Customers: To strengthen the Tata brand and

create lasting relationships with the customers.
Employees: To create a seamless organization
that incubates and promotes innovation,
excellence and the Tata core values.
Vendor and Channel Partners: To foster a
long-term relationship so as to introduce a
broad range of innovative products and
services, that would benefit our customers and
other stakeholders.
Community: To proactively participate in
reshaping the countrys economic growth. To
take a holistic approach towards environmental
protection.

VISION STATEMENT
To develop TATA into a
world class Indian car
brand for innovative
and superior value
vehicles and to be best
in the manner in which
we operate, best in the
products we deliver, and
best in our value system
and ethics."

ANALYSIS

SWOT ANALYSIS
Well known brand with good
reputation.
Planned and smart
international strategies.

Not well positioned in

luxury cars.
Lack of diversification.

Nano could sell well in

other geographic
market.
Jaguar and Land Rover
can help Tata establish
itself in luxury segment.

Powerful competitors in
luxury markets.
Rising input costs.
Rise in fuel costs will hurt
its product line.
Lack of experience in
passenger cars.

PEST
Political:
Cut in import duty on cars from Europe under the Indi-EU
FTA- hamper domestic automobile industry.

Economic:
Exchange rate fluctuations
High input cost
GDP and Per-Capita Income

Social:
Age composition of population
Income consideration of customers.

Technological:
Research and development
New hybrid and concept cars

MICHAEL PORTER: FIVE-FORCES

Strength of Barriers to Entry Difficult Entry for
new rivals to enter the industry, substantial cost and
legal formalities are involved.
Extent of rivalry between firms Highly
Competitive, growing market and involves high profit
margins.

Supplier power It maters on the type of input or

technology required.
Buyer power Customers have a greater power as
wide choice is available in the market, and they are
committing considerable amount of money.
Threat from substitutes New Means of Public
Transport like metro, monorails etc

KEY INDICATORS
Revenue: US$ 27.629 billion (2011)
Profit: US$ 1.653 billion (2011)
Total Assets: US$ 23.131 billion (2011)

Total Equity: US$ 4.683 billion (2011)

PROFITS TREND

SHARE PRICE

SALES

CORE COMPETITORS

Toyota Motors

MARKETING MIX

From its use of flash to its sleek website design, the company
uses what is essential to great profits,- innovation.

MARKETING MIX
1. PRODUCT: Tata
has a very wide range
of products:

Passenger Cars
Utility Vehicles
Trucks
Commercial
Passenger Carriers
Defense Vehicles

MARKETING MIX
2. PRICE:
Affordable & Competitive Prices.
Tata always have something for the lower class
people with Nano being their trump card.
Discounts
For different months / seasons.
Special type of vehicles.
Discount can be made from Companys profit or
from dealers profit at certain range.

3. PLACE:

Tata Motors has an Extensive Dealer

Network covering in both Indian and
international markets.
The channel of distribution, physical
location, and dealership method of
distribution and sales is generally
adopted.
The distribution of vehicle must be in a
very systematic way, from the plant to
dealership and to end user.
4. PROMOTION:
Tata motors promote their
products via:
Advertising
After Sales Services

5. PROCESS: Tata motors follow Balanced Scorecard

Collaborative Inc. for achieving excellence in overall
Company performance.

6. PEOPLE:
Tata Motors owes its success to the Highly
Motivated and Talented Staff.
Their recruitment division picks the crmede-la-crme from premier universities,
management and engineering institutes in
India.
They put them through rigorous training
programmes to hone their entrepreneurial
skills and impart comprehensive product
knowledge.

AUTO EXPO 2012

Tata Motors unveils 3 new vehicles at Auto Expo 2012:

Tata Safari Storme, the new generation Safari
Tata Ultra, the new LCV & ICV range
Tata LPT 3723, India's first 5-axle rigid truck
Also demonstrates alternate fuel technology capability concepts:
Tata Nano CNG
Tata Indigo Manza diesel-electric hybrid
Tata Starbus Fuel Cell (hydrogen)

TATA GROUP CSR

JRD Tata's saying: When you are successful, you must give
back to society. Society gives us so much; we must reciprocate.

 Tata Steel introduced Eight-hour

Working Days in 1912, well before
it became statutory in much of the
West
The First Tata Provident Fund
Scheme was started in 1920
(governmental regulation on this
came into force in 1952)
The Tata Townships, and the
Facilities they have, are another
example of the manner in which the
Group extends itself to care for its
employees.

 TCS also designed and donated

an innovative software
package that teaches illiterate
adults how to read in 40 hours.
Tata Group companies
developed a compact, in-home
water-purification device. It
was called TATA SWACH. It
is a low-cost product available
for people who have no access
to safe drinking water in their
homes.

TATA MOTORS CSR

Tata Motors' concern is manifested by a dual approach 1. Reduction of environmental pollution and regular
pollution control drives
2. Restoration of ecological balance

Cleaner Technology - Going Green.

Society First

Driver Training Programmes

Mass Transportation
Safety
Community Development

ETHICS & COMMITMENT

The Group emphasis
on ethical business
practices
And is committed to
the communities in
which it operates.

PHILANTHROPHY

 Trusts created by Tata Group

control 65.8% of company
shares, so it can be said that about
66% of the profits of Tata Group
go to charity.
Each Tata Group company
channels more than 4 percent of
its operating income to the trusts
and every generation of Tata
family members has left a larger
portion of its profit to them.
The Tata Group has helped
establish and finance numerous
quality research, educational
and cultural institutes in India.

 After the Mumbai attacks, salaries of then heavily

attacked Taj Hotel employees were paid despite the
hotel being closed for reconstruction.
About 1600 employees were provided food, water,
sanitation and first aid through employee outreach
centers.
Ratan Tata personally visited families of all the
employees that were affected. The employees
relatives were flown to Mumbai from outside areas
and were all accommodated for 3 weeks.
Tata also covered compensation for railway
employees, police staff, and pedestrians. The
market vendors and shop owners were given care
and assistance after the attacks.
A psychiatric institution was established with the
Tata Group of Social Science to counsel those who
were affected from the attacks and needed help.
Tata also granted the education of 46 children of
the victims of the terrorist attacks.

TATA HALL
The Tata Group has donated a Rs. 220 crore ($50 million)
to the prestigious Harvard Business School (HBS) to build
an academic and a residential building on the institutes
campus in Boston, Massachusetts.
The amount is the largest from an international donor in
the business school's 102-year-old existence.

CONTROVERSIES

LAND ACQUISITION IN SINGUR

The Singur controversy in West Bengal
was the protests by locals and political
parties over the forced acquisition, eviction
and inadequate compensation to those
farmers displaced for the Tata Nano plant.
As the protests grew, and despite having the
support of the Communist Party of India
(Marxist) state government, Tata eventually
pulled the project out of West Bengal, citing
safety concerns.

Ratan Tata subsequently

embraced Narendra Modi, the Chief
Minister of Gujarat, who quickly made land
available for the Nano project

NANO PROBLEM
Cases of Nano car on fire.
The car battery is placed under
the driver's seat and this is the
most potential reason for the
fire incidents.
Tata Motors ask Nano
customers to bring back their
cars to add safety devices free
of cost to prevent the vehicles
from catching fire.

NANOs POSITIVE SIDE

First Innovation Set a Benchmark & Created a
Niche Market.
41 Patents for innovations
Low Price and Stylish
Environmental Friendly
High Fuel Efficiency
Space Internal 21% more than M 800
External 8% less than M 800
Variometric gear system Magnifies torque
Diesel & electric variant

NANO CRITICS
DESIGN SHORTCOMINGS:
No modern facilities ABS, PS, AC etc
Less boot space
No headlight levelers
Not fit for hilly terrain
Poor traction control
Small Tyres
Windows wind down by hand
No passenger side mirror
Poor engine cooling & hence overheating
New competitors Bajaj, Chery, Honda siel, GM etc.
Also Electric Car like REVA.
Traffic congestion & Reducing Parking Space
Rising cost of raw material and Increased Taxes
Missed the Opportunity of Initial High Demand.

REVIVING THE NANO

Addressing Safety Issues
Financing
Distribution Reforms
Marketing Communication

GLOBAL GOALS
The new millennium has seen Tata companies looking beyond
Indian shores for growth opportunities and a global footprint.
Acquisitions of foreign enterprises have been one way of
doing this.

FUTURE SENSE
The future promises plenty for the Tata Group as it sets
the agenda for the next phase of its evolution.
The words of Group chairman Ratan Tata sum it up best:
One hundred years from now, I expect the Tatas to be
much bigger, of course, than it is now. More
importantly, I hope the Group comes to be regarded as
being the best in India best in the manner in which
we operate, best in the products we deliver, and best in
our value system and ethics.

Having said that, I hope that a hundred years from now

we will spread our wings far beyond India, that we
become a global Group, operating in many countries, an
Indian business conglomerate that is at home in the
world, carrying the same sense of trust that we do
today.