Group Members

Harshad Jangam
Bhagyashree Sawant
Nikhita Rane
Mahesh Neelakantan
Sagar Bansal
Sunil Gaikwad

M 1217
M 1210
M 1232
M 1226
M 1240
M 1252

Product Mix

Honda Motorcycle & Scooter India Pvt. Ltd

Honda Cars India Ltd.

Honda Power Products Limited

Product Line Length, Width and Depth

HMSI

HCIL

HPPL
Generator
PORTABLE-HANDY

BRIO

E MT
EX MT
S MT
S(O)MT
V MT
S(O)AT
V AT

SCOOTERS
-AVIATOR
-DIO
-ACTIVA

o
o
o
o

o
o
o
o
o
o

MOTORCYCLES
DREAM YUGA
CB TWISTER
CB SHINE
CBR
-1000RR
-250R
-150
CBF STUNNER
CB UNICORN
CB UNICORN DAZZLER
VFR 1200 F
VT1300CX
CB 1000R

EK 400
EBK 650
EM 650
EBK 1000

PORTABLE-SILENT
EXK 1200
EXK 1200s
EXK 2000
EXK 2000s
EXK
2000AC
EXK 2800
EXK 2800s

JAZZ
JAZZ
JAZZ SELECT
JAZZ X

PORTABLE-LPG
EB 650GP
EB 2000GP

INVERTER GENERATORS

CITY
CORPORATE
E
S
V MT/AT
V(AVN)
V Sunroof MT/AT

CIVIC

EU 65is
EU 30is

Water pumps
WBL 30(LPG based pump set)
WBK 15
WBK 30
WBK 30FF
WPK 20
WPK 20 FF

Engines
CIVIC 1.8 S
CIVIC 1.8 V

ACCORD
ACCORD 2.4

GK 100
GK 200
GK 300

Lawnmowers
HRU 196 K1

Brush cutters

CR-V
2.0L 2WD
2.4L Real time 4WD

UMK 435T U2ST

Tillers
FE 500 E-1

Products Selected
HONDA ACTIVA

CB UNICORN

CB 1000 RR

Honda Activa
Activa is the 1st scooter model in India by
Honda.
Launched in 2001
4 Stroke Engine
Activa is one of the most trusted gearless
scooter in Indian Market.

Pricing Strategy

Price is more than competitors

Used Maximum Current Profit Strategy

Promotion
Advertising - Banners, Showroom displays,
Newspapers, Bill boards, Pamphlets and TV
commercials.
Sales Promotion Prizes, Free gifts, Free
service camps.
Public relations Press Releases, Articles
in magazines.

Honda Unicorn
Launched in 2005
First Motorcycle to feature Monosuspension.
Design is done keeping in mind Indian
road conditions.

Pricing Strategy

Honda has used Market Based

Pricing.

Due to many competitors from 150cc

segment.

Promotion
Advertising - newspapers , magazines, TV
commercials ,Hoardings
Believe in keeping direct contact with the
customer
Events Sponsoring events, Giving test ride
to the youth
Offers Festival offers
Public Relations - Paid reviews in various
motor bike magazines and TV shows.

Honda CB 1000R
The powerful engine with latest dynamic
transmission system.
Efficient enough to generate zipper
acceleration and pick up without
producing any sort of vibration and
noises.

Pricing Strategy
Honda has used Premium Pricing
Strategy.
Pricing is done to attract status
conscious consumers.
Enhance and reinforce a product's
luxury image.

Promotion
Public Relations Stories in
magazines like Autocar, Bike,Overdrive.
Direct Marketing It sends emails to
their customers about their new launch.
Events In Auto Motor shows and
grand launch party.