Documente Academic
Documente Profesional
Documente Cultură
on
Role of Business Intelligence in Indian
E-commerce Industry for Strategic
Decisions
Group 3 Section B
Shrikant Kale
0338/50
Surjith kumar mayalagan
0368/50
Shiva Kumar N
0335/50
Sushant kongadi
0369/50
Subrata Roy
0363/50
Sumeet K B
0365/50
Taslim Tadvi
0374/50
Partha Pratim Paramanik
E-commerce Industry :
Introduction
Components of E-commerce
system
laptop
TV
T shirt
Apparel
Party wear
Nutrition products
Fitness products
Weight machines
Components of BI
system
Web data
->
Google analytics datastore
SAS,SPSS,XLMiner
->
OLAP Intro
Examples of OLAP
Multidimensional Modeling
Total
Sales
Product
1
Store
1 $454
$925
2 $468 $800
3 $296
$240
4 $652
$540 $745
800
Product
NY
DIMENSIONS
PRODUCT LOCATION TIME
category region
year
product
DVD
product
country
month
August
state
city
store
quarter
month
day
week
more fine-grained
aggregation
lowest level can be the detail
records (drill-through)
country
state
city
store
quarter
month
day
week
Pivoting
Pivoting: aggregate on selected dimensions
usually 2 dims (cross-tabulation)
Sales
Store
Product
1
ALL
454
925
1379
468
800
1268
296
240
536
652
540
745
1937
780
1670
5120
store
customer = Smith
OLAP operations in
ecommerce
Monthly keyword
search data filtered by
country
Keyword vs country
Clustering
By understanding clustering of keywords,
you can analyze the needs, wants and
intent of the searcher which allows you
to :
1. Understand the customer
2. Effectively map your content with their
query and query intent
3. Create and influence PR & social media
opportunities
4. Identify new products and services for
future
Clustering
Critical keyword performance
monitoring
Searcher Intent
Ranking of keywords
Underperforming keywords
Understanding keyword qualifiers
Site and content changes
Keyword Prioritization
Books
textbooks online
Series1
shopping online
shopping online
0
Mobile
50000100000150000
Computer
ebay
Flipkart
tablet
computer
laptop
printer
tablet pc
1000000
800000
600000
400000
200000
0
shopping
online
mens fashion
Series1
laptops
ebay
database management
Flipkart
Myntra
t shirts
online shoes
shoes online
online shopping
india
Flipkart
Amazon
Amazon
shopping online
online shopping
india
shopping online
ebay
350000
300000
250000
200000
150000
100000
50000
0
Amazon
Series1
Sports Goods
Association mining
Why is it important ?
Analyzing customer buying habits and
patterns
Decide which products should be placed
to each other
Decide which products can be bundled
together
Rowing machine
DVD
->
Apple airport
Vacuum
->
Car charger
Support = 73
Lift > 1
Laptop
->
Stick
Ear plugs
Swim cap
->
Anti-fog spray
Text Mining
A process of identifying novel
information from a collection of texts.
In other words, text mining is process
of analysing huge text data to retrieve
the meaningful information from it.
Text mining uses natural language
processing.
*http://www.emc.com/about/news/press/2011/20110628-01.htm
Classification
1.
Classification
2. USING CLASSIFIER FOR
CLASSIFICATION
Variables in use
Average number of monthly searches
Category
Company
Keyword
Competition
Suggested bid
Analysis
Analysis was done
using SPSS
modeller.
The following result
gives prediction
percentage of our
model.
We can say that the
model correctly
predicts the
information.
Correctly predicted
45
Total count
51
Prediction %
88.23
Thank You