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WHO WE ARE
4%
Television
remained
on Top
2%
13%
Medium
TV
20%
8%
Radio
Outdoor
-10%
Digital
Radio
15%
Digital
50%+
TV
51%
30%
Print
Outdoor
It took 26 years for the second channel to launch. In 2010, one new channel
was being launched almost every 26 days!
1964
1990
2010
Entertainment
ARY Digital
Hum TV
Geo Ent
Indus Vision
A Plus*
AKS *
TV One
PTV Home
Alite *
Sohni Dharti*
Dharti
Vibe
Koh-e-Noor*
AXN
ATV
PTV National
Sports
Geo Super
Tensports
Fashion
Style 360
Informational
Value TV
Health TV*
Children
Cartoon Net
Nickelodeon
Movies
HBO
Filmax
Filmazia
Starlite
Silver Screen
Film World*
Religious
Food
Zaiqa*
Masala
ARY Zauq
Madni
ARY QTV
Haq TV
Music
Oxygene
Aag
Play
ARY Music
GKA Boom
MTV Pakistan Oye
K2
Regional
Rohi TV
KTN
Punjab TV
APNA
Raavi
Mehran
Sindh TV
PTV Bolan
Waseb TV
AVT Khyber
Kook
Kashish
Awaz
Sabz Baat
Inhouse
Local Ent
14%
Foreign Ent
18%
Movies
1%
6%
News
9%
5%
1%
3%
Music
Cooking
Sports
14%
4%
25%
Children
Regional
Others
THE CHALLENGES!
Pakistan market cannot afford 80+ TV Channels
PEMRA needs to enforce regulatory framework
Limit the number of Licenses considering supply & demand
Implement Subscription generation for Channels as well as Cable Operators
Remove illegal channels which provide unfair competition to local channels
2.
3.
4.
5.
How to co-exist with Cable Operators where both parties benefit from
each other. This decision will rest mostly on how to increase
subscription revenue and divide it.
Work with PEMRA to stop airing of illegal content, thereby increasing
viewership for legal content
Limit New Licenses and create a market mechanism whereby new
licenses may be awarded only if market grows
Create self governed Editorial guidelines
Improve local capacity for Quality production Invest in production
infrastructure (Institutes, facilities, equipment)
Thank you!
Total Population
Total Households
TV Penetration (70%)
Cable Penetration (50%)
Average Subscription
Total Subscription Rev.
180 Million
~25 Million
~18 Million
~ 9 Million
Rs.50
Rs.11 Billion