Nouman riaz

Topics to b covered
Competitive

strategy
(Competitive advantage + core
competency)
Gourmet catering
Competitive strategy of Gourmet
Differentiation strategy
Cost leadership
focus

Competitive strategy
A

strategy which determines

that how an organization will
compete in its business units.

Competitive advantage

Competitive

advantage is
actually a distinctive edge.
These distinctive edges can
come from organizations core
competencies by doing
something that others cannot do
or doing it better than others.

Competitive advantages for

Gourmet
Gourmet

is its own supplier

Gourmet is leading the costs by
cut the prices in accordance with
other industries.
Gourmet has a strong approach
to customers.

Core competency
Core

competency is a specific factor that

a business sees as central to the way the
company or its employees work
It fulfills three criteria
1) It is not easy for competitors to imitate.
2) It can be reused widely for many products
and markets.
3) It must contribute to the end consumers
experience and the value of the product
or service to its customer.

Gourmet catering
GOURMET

is also providing
catering for all occasion for your
convenience to give grace to
your celebrations

A birds eye view of corporate

strategy of gourmet

( a meeting with unit manager)

corporate strategy

growth
renewal

stability

Concentration
Vertical

integration

Competitors of Gourmet
Red

table event management

Top events
Creative ziafat marquee
Hotel Pak continental
PC catering

Competitive strategy of Gourmet

High

quality:
Gourmet has described its
competitive strategy by including
the point of serving high quality
within reasonable costs.
High quality at a reasonable
cost is an competitive
advantage for them.

Low cost
Gourmet

is also following the low

costs strategy to compete in its
business units.
Low cost is another
competitive advantage for
gourmet.

Cost leadership strategy:

Competition

on the basis of

lowest cost
Organization try to reduce input
cost

Differentiation strategy
A

company that competes in its business

units by offering unique products that are
widely valued by customers is following
differentiation strategy.
It can includes:
a) Innovation
b) High quality
c) Unique design
d) Brand image
e) Multiple offers
f) Focus on status (born syrup)

Focus strategy
This

strategy involves cost

advantage (cost focus) or a
differentiation advantage
(differentiate focus) in a narrow
segment of niche (proper,
appropriate place).
In gourmet strategy we have
found that gourmet is focusing on
the expansion of business.