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KAPISANAN NG MGA

BRODKASTERS NG PILIPINAS
(Association of Broadcasters of the
Philippines)

What is the KBP?


The KBP is the Kapisanan ng mga
Brodkaster ng Pilipinas (Association of
Broadcasters of the Philippines), the
foremost broadcast media organization in
the country, composed of owners and
operators of radio and television stations
(Regular Members) and the radio and
television stations themselves (Associate
Members).

Vision
The KBP shall be an organization that advances
and sustains the highest standards of quality in
the broadcast industry through the exercise of
self-regulation for responsible broadcasting.
It shall advocate positive change by upholding
the social, cultural and economic development of
the nation.
It shall represent and promote the interest and
welfare of its members and the broadcast
industry at all times,
mindful of its duty to God, country and people.

Mission Statement
We shall defend and uphold press freedom,
free speech and expression and the right of
the people to public information.
We shall encourage and enhance the
practice and development of the highest
ethical standards and values in our
broadcast content and services.
We shall promote the highest level of
professionalism in the practice of the
broadcast profession.

Mission Statement
We shall strive to foster and preserve unity and
promote fair competition amongst our
members and in the communities where we
operate.
We shall adopt the latest trade practices and
feasible technologies that promote the
economic viability of the broadcast industry.
We shall contribute in the promotion of
economic, social and cultural development of
our nation and advocate concern for the
environment.

What are the aims and purposes of the organization?

The KBP was organized to elevate


professional and ethical standards in
Philippine broadcasting, promote
social responsibility in broadcasting,
work for the advancement of the
broadcast industry and protect the
rights and interests of broadcasters,
seminars and conferences,

How does the KBP achieve these aims and purposes?

To achieve these aims and purposes, the KBP


implements several programs and projects,
such as enforcement of a code of conduct for
broadcast stations, radio research projects,
liaison with government agencies and other
organizations, implementation of technical
standards for broadcast stations, public service
campaigns on radio and TV, awards for
excellence, accreditation of
announcers, and more.

BROADCAST CODE
(Article 1.News and Public Affairs)

News must be able to inform the public, it


must be factual and straightforward, the
daily programming of 30 minutes should
be devoted to news.
Accepting any form of bribery to publish
falsity or to make stories prevalent is
prohibited.
Expressing personal opinions is
discouraged to avoid planting biases on
the listeners.

(Article 1.News and Public


Affairs)
Selection of credible sources must be
carefully done.
Identity of news sources must me stated,
unless confidentiality was demanded upon
getting the news.
Airing of rumors or gossips shall in place of
news is prohibited.
Unconfirmed reports shall not be aired unless
immediately necessary for public knowledge,
and must be verified as soon as possible.

(Article 1.News and Public Affairs)

Interviews must be properly presented and


must not be edited.
Conventional methods must first be used.
Unconventional methods are only used if the
there are no others resorts.
Only trained journalists shall use unconventional
techniques in information gathering
Labels and identity of subjects of audio, video
and photo files must be visible in time
broadcasting.

(Article 1.News and Public Affairs)

Re-enactment of events must be


clearly labeled.
News and commentaries must not be
sensationalized.
Advertisements must be clearly
distinguished from the news.

Article 2. Analysis and


Commentaries
Analysis and commentaries shall be
able to encourage public discussion
of issues, shall be handled by
persons who practice broadcasting
ethics, and shall inform the public of
current issues.
Contrasting ideas shall be presented
fairly, and must not distort the facts.

Article 3. Coverage Involving


Children
The child dignity must be respected
and his/her innocence must not be
exploited.
Sensationalizing disabled children or
children belonging to ethnic groups
must be avoided.
Ambush interviews of children are
avoided. Respect for their privacy
must always be observed.

Article 3. Coverage Involving


Children
Children shall be protected for
emotional stress, shall be consented
before interviewed, and must be
interviewed by authorized persons only.
Children should not be required to
recall and narrate traumatic experience
and shall be protected.
Any programs/materials involving
children must comply with the laws.

Article 4. Personal Attacks


Personal attacks against to any person
or fellow broadcaster are prohibited.
When personal attacks are aired, an
opportunity to reply must be granted
to the attacked person/institution.

Article 5. Correcting Mistakes


When a mistake is aired, it must be
identified and corrected.

Article 6. Crime and Crisis


Situations
The coverage of crimes in
progress/crisis situations shall consider
safety above public interest, and shall
not provide support to the perpetrator.
Plans of resolving the situation must
not be broadcasted.
The station/personnel must not engage
in communication with the perpetuator
without coordination with officers.

Article 6. Crime and Crisis


Situations
Anchors/reporters/station personnel
shall not initiate negotiations or
interfere with negotiations conducted
by officers.
Provoking the perpetuator is
prohibited.
Persons taken into custody by
authorities must not be identified
unless formal complaint against
them has been filed.

Article 7. Individual Rights

The right to privacy of individuals must be


respected.
Persons grieving must be treated with sensitivity.
They shall be allowed to grieve in private.
News coverage must not interfere with ones
right to be presumed innocent until proven
guilty.
Proper labeling of persons should be observed to
protect their reputation and safety.
Humiliation of any persons is prohibited.

Article 8. Political Propaganda


Programs must not favor any
candidate of political party.
Airtime of political propaganda and
its rates must follow the laws.
All broadcast of election propaganda
must be labeled paid for by
followed by the name of candidate or
propaganda.

Article 9. Public Complaints and Grievances

Complaints, criticism, or grievances


against persons/institutions must be
limited to the issues that are of public
interest.
Identity of complainants must be verified
before it is can be aired.
Subjects of complaint, criticisms or
grievances aired must be given
opportunity to reply by the station where
complains against them are aired.

Article 10. Calls or Messages

Calls or messages on air shall be


guided on the manners and language
they are to use on air.
Ensuring legitimacy of requested
airing of calls or appeals must be
considered.
Airing of personal calls, appeal or
messages from unknown sources is
prohibited.

Article 11. Childrens


Programs and Welfare
Programs promoting childrens
development are encouraged.
At least 15% daily airtime shall be
suitable for children.
Childrens programs shall not
promote violence and depict sexual
subjects.
Childrens programs shall promote
values and shall complement
learning from school.

Article 11. Childrens


Programs and Welfare
Advertisements of products and
services or trailers not suitable for
children must not be aired on
childrens programs.
Any material that is harmful to
children must be aired before after a
childrens program.
Trailers classifies as Restricted (R) by
the MTRCB shall be aired only
between 9:00pm and 5:00am.

Article 12. Religion

Religious programs must promote


the positive role of religion in society.
Religious programs must not aim to
accuse any person or organizations
with different beliefs.
Religious programs shall observe the
freedoms of religion and religious
expression.

Article 13. Superstition and the Occult

Programs featuring superstitions shall not


induce belief in them. Programs that promote
occult practices and the like are prohibited.

Article 14. Medical, Legal and


Other Professional Advice
Only duly qualified and authorized persons shall be
allowed to give medical, legal or other advices. Any
medical, legal or professional information must
come from authorized
sources.
Any information on alternative medicine shall
comply the regulations of the BFAD.

Article 15. Music


Broadcast stations shall promote Filipino music.
Radio stations must play at least 4 Original
Pilipino Music
(OPM) per hour.
Music with lyrics that dont conform to Filipino
values shall not be played.
Sing with vulgar lyrics or that promotes racism
or
Satanism shall not be played.
Bribery in exchange for playing music on air is
prohibited.
Ranking of recorded music must be based
on valid criteria.

Article 16. Fund Raising

Fund raising programs or messages shall


clearly state the organizers and its
beneficiaries.

Article 17. Quiz Shoes, Contests,


Public Participation Programs and
Promotions

Contests and promos shall be conducted with


fairness and must comply with the regulations.
All contest rules and details must be announced 3
days prior to the contest. Winners and prizes shall
be announced after the contest.
Participation must not destroy the participants
reputation.

Article 18. Gambling and Betting

The coverage of forms of gambling and betting


can be allowed and conducted only by
authorized government agencies or if licensed
or authorized.
A warning that gambling or betting programs
are not suitable for children must be stated
before the airing of such programs.
The announcement of gambling and betting
results shall be authorized.
Advertising lotteries must not entice the public
to bet.

Article 19. National Development


Support for national development shall be
pursued always. Public Service Announcements
(PSAs) that promote national development shall
be aired.

Article 20. Culture and Tradition


Traditional Filipino values must be promoted.
Any form of disrespect to traditions and cultures is
prohibited.
Opportunities to promote and/or express Filipino
identity must be available.
Broadcasters must immerse in cultures to deliver
the best service to communities.

Article 21. Respect for Law and


Order
Broadcast facilities must not be used to
advocate violence against the government.

Article 22. Discrimination


A persons color, race ethnicity, gender, and
disability shall not be used to ridicule him/her.

Article 23. Mentally and Physically


Challenged Persons
Mentally and physically challenged persons
shall be treated with respect.

Article 24. Crime and Violence


Crime and violence shall not be
presents as good.
Criminals shall not be glorified.
Violence shall not be promoted.

Article 25. Sex, Obscenity and Pornography

Sex and related subjects must be


treated with care.
Pre-marital and extra-marital sex
must not me justified.
Explicit depiction of sexual acts shall
be prohibited.

Article 26. Liquor, Cigarettes, and Dangerous Drugs

The use of liquor, cigarettes and


dangerous drugs must not be presented as
socially desirable or acceptable.

Article 27. On-air Language


Vulgar language is prohibited. Language
tending to promote violence is prohibited.
Personal insults are prohibited.

Article 28. On-air Decorum


Behavior of persons in entertainment and variety programs
must be appropriate.
Persons who are not sober shall not be allowed to go on air.

Article 29. Qualification of Onair/Program Persons


Persons allowed to handle programs shall have adequate
knowledge and competence to insure integrity and
credibility of the broadcast media.

Article 30. Accreditation


Persons who go on air and whose job is to produce material
which go on air must have accreditation from KBP.

Article 31. Bribery


Asking or receiving any form of
bribes is prohibited.

Article 32. Blocktimers


The term blocktimer shall refer to
natural or juridical person that buys
contracts for or is given broadcast
airtime.

IMPLEMENTING RULES AND REGULATIONS

Article 1. Complaints of violations of


this Code shall be handled by the
KBP Standards Authority which shall
hear and rule on such complaints in
accordance with duly established
rules of procedure.

IMPLEMENTING RULES AND REGULATIONS

Article 2. Persons, natural and juridical, who


are granted airtime, whether by sale or
donation (including blocktimers and
independent producers) shall be required to
execute an undertaking that they shall be
liable, jointly and severally with the station,
for all applicable penalties that may be
imposed for violations of this Code in their
programs. Individuals who go on the air during
such airtime shall also be required to execute
the same undertaking.

IMPLEMENTING RULES AND


REGULATIONS
Article 3. Persons who regularly go
on the air and news writers,
scriptwriters, editors and directors
whose job is to produce material
which go on-air are expected to know
and understand the provisions of this
Code and shall be required to obtain
accreditation with the KBP before
they are allowed to go on the air.

IMPLEMENTING RULES AND


REGULATIONS
Article 4. Copies of this Code shall
be provided by the station to all its
personnel who go on the air, produce
material for airing or who participate
in such work, all persons granted
programming airtime and those who
go on the air during such airtime.

PENALTIES (as amended July 21, 2010)


Article 1. Penalties for violations of the program standards under
this Code shall be classified as follows:
1. Light Offenses (L) for violations of the following provisions:
Article 1, Sec. 8b,8c, 10a, 11a;etc
2. Serious Offense (S) for violations of the following provisions:
Article 1, Sec. 2, 3c, 3d, 4c, 4e, 4f, 4g, 5a, 6a, 6c, 8a, 8d, 8e, 9b,
11b; Article 2, Sec.2, 5, 6, 7; Article 3, Sec. 2, 3, 4; Article 5; etc
3. Grave Offense (G) for violations of the following provisions:
Article 1, Sec. 3a, 3b, 4b, 4d, 4h, 5b, 7a, 7b, 7c, 7d, 9c; Article 3,
Sec.1, 5; Article 4, Sec. 1-4; Article 6, Sec. 1, 4; 1etc.

Article 2. Light (L) offenses shall


be subject to the following
penalties.
1. When the violation is on radio:

2. When the violation is on


television:

Article 3. Serious (S) offenses shall


be subject to the following penalties
1. When the violation is on radio:

2. When the violation is on


television:

Article 4. Grave (G) offenses shall be subject to the following penalties:

1. When the violation is on radio:

2. When the violation is on


television:

Article 5. Provisions which have an


Admonitory or ( A ) notation means the provision
is to be observed. No penalty other than censure
is prescribed but the Code highly recommends
its implementation.Article 1, Sec. 1, 4a, 6b, 9a,
10b; Article 2, Sec. 3; Article 6, Sec. 5 ; Article
11, Sec. 6, 8; Article 12, Sec. 3; Article 19, Sec.
1,2; Article 20, Sec. 1, 5.

Article 6. Penalties may be imposed on the


individual and/or the station depending on and
in accordance with the circumstances of the
offense provided that any violation of Art. 30
(Accreditation) of this Code shall be the sole
liability of the station.

Ang KBP BRODKASTER (The KBP Broadcasting Principles)

KATOTOHANAN: TRUTH is the primary


objective of broadcasting news, events
and opinions. The broadcaster is
conscientious in giving the truth - does not
slant or twist it by adding, omitting,
changing or using information or details of
events and statements inaccurately.
Coupled with this is the practice of swiftly
correcting an error when called for.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
BUKAS NA ISIPAN:
OPENMINDEDNESS to all and
opposing views and arguments is an
important attribute of the
broadcaster. He/she is not quick to
judge by his/her own standards but
rather studies the various ways of
viewing an issue.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
PANANAGUTAN: ACCOUNTABILITY
to the listening and viewing public is
an obligation of the broadcaster.
He/she exercises care in the choice
of words to utter and images to
exhibit. Public Service is the
broadcasters principal objective.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
BALANSE: BALANCE in the
presentation of the news, views and
discussions is the goal of the
broadcaster, who airs both or all
sides of an issue. The broadcaster
does not use the air to malign,
destroy, insult or disrespect anyone
regardless of gender, view, religious
belief, political position, culture, race

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
RESPONSIBLE: RESPONSIBLE use
of his/her name, the name of KBP, and
the Broadcast industry is a mark of
the broadcaster. Opinions are
expressed appropriately and clearly.
Issues are researched and examined
before they are aired. The broadcaster
is critical but is not libelous.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
OTORIDAD NG SALIGANG BATAS:
The AUTHORITY OF THE
CONSTITUTION is upheld by the
broadcaster at all times. He/she
vigilantly defends, advocates and
protects the freedom of speech and
of the press and the publics right to
access to information.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
DANGAL AT KAGANDAHANG
ASAL: DIGNITY AND DECORUM
are the marks of a professional
broadcaster in word, thought, deed
and personal conduct, whether inside
or outside the station. The
broadcaster exercise humility in
dealing with fellow broadcasters and
the general public.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)

KATWIRAN: RIGHTEOUSNESS is
expected of a true broadcaster, who
at all times is determined to stand by
what is right and to expose what is
wrong. The broadcaster is always
mindful of the values of integrity,
honor and decency.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)

ALAGA AT PAG-IINGAT: The


broadcaster is CAREFUL AND
RUDENT in handling delicate
and critical information and
protects the sources of such
information.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
SUMUSUNOD: The broadcaster is
OBEDIENT to the rules and
regulations of the KBP as stated in
the Broadcast Code of the Philippines
and the laws of the country
pertaining to all broadcast and
broadcast related activities.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
TAPAT: TRUSTWORTHINESS is the
broadcasters quality, who does not put
personal gain ahead of duty. He/she does not
accept bribes, gifts or favors that influence
him/her to change his/her stand or distort the
truth. He/she is honest in the conduct of
gathering information, photos, and images and
does not resort to plagiarism. He/she respects
the intellectual property rights of
others.

Ang KBP BRODKASTER (The KBP


Broadcasting Principles)
EPEKTIBO: EFFECTIVE use of Television and
Radio in the promotion of what is right, orderly,
and peaceful is a hallmark of the broadcaster,
who contributes to the development of our
citizens and our nation.
RESPETO: RESPECT for fellow Broadcasters,
all humans and institutions is expected of the
broadcaster, who upholds human rights and
the principle that an accused person is
innocent
until proven guilty

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