Dare

Daniel Stean

Mission
Statement

Dare is a creative agency where we

use the power of creativity to help
solve business problems irrespective of
channel. Quite simply, no agency
exists like Dare. In 2011, we merged
two highly respected agencies, one
with a digital and one with an ATL
background. We did this because
consumers are no longer seeing the
joins between the online and offline
world, so why should agencies
perpetuate this quirk of history? By
being able to consider the digital and
ATL worlds under one roof, we reflect
how consumers behave and not how
media channels are separated on a
media plan. In the last 2 years alone,
we have been named one of the
World's Most Innovative Companies
(Fast Company), IPA Effectiveness
Company of the Year, Marketing's
Digital Agency of the Year, Creativity

Household
Business/Industrial
Telecoms
Automotive

What we do / Product
Experience

Media

Charities

Retail

Clothing/Accessories

Electrical goods

Cosmetics/Toiletries

Travel/Transport
Domestic appliances
Footwear

Home improvements/DIY goods

Drink
Education
Entertainment/Leisure

Fuel
Health/Social Services
Technology

Financial services
Food
Government departments

Facts About Dare

Key facts
Companies House: Dare Digital
Limited Established: Jan 1 1999
Joined IPA: 2003
Staff: 192
International: Yes

1/21/15

Examples of advertising
campaign
(1) Ryan Air For Dare to work with Ryanair on their
first ever pan-European advertising, has been a real
privilege especially as the brand is at such an
important time in its evolution.Creatively it was
important that we tackle peoples negative perceptions
of Ryanair head-on but do it with a charm and wit that
people would expect of the brand.
Ryan Air hadn't released an advert for around 25 years
which is an amazing length of time for a large company
not to advert. When Ryan air wanted to the start
advertising they organised it with Dare and Dare
produced an advert for Ryan Air which promoted their
new deals and features such as more leg room etc.
(1) http
://corporate.ryanair.com/news/news/140410-ryanair-launches-first-

Most successful Dare Advert

On the 20th July 2014 Dare created an advert for the Post
Office which was about the post office changing their ways.
For example the advert highlighted the fact that post office
are opening earlier and shutting later and are opening on
Sundays. I thought this advert was successful as the advert
applied to everyone who visits the post office and the
advert it was good as it highlighted and advertised all the
new things which the post office are going to be doing.

This is a screenshot
from the Post Office
advert which is
advertising the new