Marketing of financial services

Thanks to our respected:

SIR, Mirza Nadeem Baig

Name:

Roll No:

Arslan Ashfaq

13-

30
Khawaja Awais

Group
Member
s:

13-40
M.Sajid Khalil
47
Mohammad junaid
13-60

13-

Marketing of financial services

Our Topic is. .

Bank AL-Habib

Presented By:

Arsala
Arsala
n
n
Ashfaq
Ashfaq

Bank AL-Habib

Conten
ts

Introduction of organization
Products and services
Main features of products &
slogans
Marketing strategies for
products
Marketing draw backs
Swot Analysis
Recommendations

Introduction of Insurance:

Insurance:
The equitable transfer of the risk of a loss, from one
entity to another, in exchange for payment.
Insurance Policy:
Insurance policy is a written contract between the
company and individual who taking insurance policy.
Parties involved
Insurer:
The company selling the insurance.
Insured or Policyholder:
The person or entity buying the insurance policy.

Introduction of Insurance:

Premium:
It's the amount of money a policyholder pays for
insurance protection.
Deductible:
It's the amount of the loss, which the insured is
responsible to pay before the insurance company pays
the benefits.
Coverage Limit:
It's the maximum amount paid by the insurance
company under the terms of a policy.

History
Incorporated in Pakistan on the 29th of
June 1995 as a Public Limited Company.
Under the Companies Ordinance 1984,
H/O in karachi.
Paid up capital of Rs. 627 Million.

OUR SISTER CONCERNS

The Aga Khan University Hospital

Jubilee General Insurance Company Limited
(carrying out general insurance business)
The Aga Khan Health Services
Tourism Promotion Services (Chain of Serena Hotels)
First Micro Finance Bank Limited
Habib Bank Limited
The Aga Khan Education Services
Focus Humanitarian Assistance

OUR VISION
Enabling people to overcome uncertainty
OUR MISSION
To provide solutions that protect the future of
our customers
CORE VALUES
Teamwork, Integrity, Excellence, Passion

Objectives:
To run life insurance business on sound line.
To run life insurance business on sound line.
To provide more efficient service to the

policyholders.
To make life insurance a more effective

means of mobilizing national savings.

Insurance Plan

Kh.Awais

Presented By:

Amaan

Product features
minimum amount of premium or a
higher amount depending on
financial capacity.
Eligibility
IF you are 18 to 65 years old.
The available term range is 10 to 57
year.

AMAAN

Product benefits:
CAPITAL GUARANTEE( in case of
death only)
The benefits in case of death is at
least equal to sum Assured.
(Either 100000,250000 or 500000 or
1000000)

Amaan

Protection in case of death:

In the unfortunate case of death.
Amaan offers various option to
ensure you receive your needed
assurance.
RS.100000
SAVER OPTION
SAVER AND
PROTECTION

Rs.250000

SAVE AND PROTECT

PLUS

RS.500000

PROTECTION PLUS

RS.1000000

AMAAN

Maturity benfits:
Upon survival till the end of the
chosen term.
The accumulated cash value of your
lumpsum.
If you are aged 55 year or above at

AMAAN

Automatic cover maintence:

IN case of unable to make premium
payment after two years.
Still eligible for the life insurance.
Top up premium:
IF anyone wish to invest additional
contribution in your plan any given
year.

AMAAN

Premium payments:
A breakdown of the minimum
premium contributions that can be
FREQENCY MINIMUM
made.
AMOUNT

YEARLY

RS. 12000

HALF-YEALY

RS.6000

QUARTERLY

RS.3000

MONTHLY

RS.1000

Insurance Plan

Presented By:

Sajid
Khalil

HAWA

Product features
minimum amount of premium or a
higher amount depending on
financial capacity.
Eligibility
IF you are 18 to 65 years old.
The available term range is 10 to 57
year.

HAWA

Optional benefit(husband
accidental death):
IN case of accidental death of your
husband before the age of 60 years.
An additional amount of Rs 500000
will be paid.
To manage the financial strain.

HAWA

Maturity benfits:
Upon survival till the end of the
chosen term.
Receive the accumulated cash value
of your policy as a lumpsum

HAWA

DEATH BENEFIT:
In case of unfortunate death of the
policy holder.
Your nominated beneficaries will
receive the sum assured plus return
of premimum or cash value.

HAWA

Premium payments:
A breakdown of the minimum
premium contributions that can be
made.
Minimum
Frequency
Yearly
Half yearly
quarterly
monthly

amount
RS.18000
RS.9000
RS .4500
RS.1500

Insurance Plan

Presented By:

Raza
Tahir

Hifazat

Insurance Plan

Presented By:

Ansar
Ahmad

Tabeer

Insurance Plan

Presented By:

Umair
Ahmad

Shandur

Any
Thank
Question
?
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