Documente Academic
Documente Profesional
Documente Cultură
MARKETING
COMMUNICATION
Group Members
Dhanashree Mankame
Tanvi Nandvikar
Neha Rambhade
Darshan Hazare
A 33
A 42
A 48
B 14
EVA
The Product A Farness Cream + A Skin tonner cum a
cleansing agent which will allow one to rinse all the
impurities and pollutants
Product proposition Be Beautiful, Be Alive
Target Segment Young Girls
Packaging Bottles
Other attributes Lasting fragrance, Visible fairness
without leaving the skin greasy, No side effects and
suits all skin types
Marketing Mix
Penetrating Strategy
Eva
Be Beautiful , Be Alive
Pan India
STDP
Segmentation
Geographic
Pan India
Cities later
Cities
Demographic
Age Our core TG is 18 30, but we are also
Gender
Young Girls
Income 4 lakh and above
Social Class
Class
Middle Class as well as Upper Middle
Class people
Targeting
Concentrated Targeting
Attractiveness of the segment is found out,
generally the product chosen is new so as
there is scope for penetration
Growth Rate growth
Differentiation
TYPE
PACKAGING
Cleansing Cream
All Purpose Cream
Emollient Creams
1. Creams/Lotions
Tubes
Bottles
hand creams
Soap bar
2. Liquid
Spray
Positioning
Using Product characteristics or
Customer Benefits as a positioning
strategy
One Cream Three Solutions
Benefits
Confidence,
Fashionable, Be real
Impact,
Integrated Marketing
Communication
Advertising and promotion
Through print media, social media and
television
Print media: Vogue, Femina,
Cosmopolitan
Teaser Campaign
hindustans face
s
Face
Print Ad
Confidence is Sexy.
Believe that youre beautiful and
others will too.
Sources of Awareness