VCs journey towards

sustainability with motivation

Comparison Company
following the prevalent myths
unlike the VCs

Case Study : S-MART

Company Profile:
Retail Outlet (Super Market) located at
North Nazimabad, Karachi
Partnership turned into Sole Proprietorship
Monthly Average Sale : Rs. 2.0 2.2 Million
Net Profit Margin : 6-8 %
No. of Employees : 6-8 persons
Total Life : 10 years
Many inappropriate decisions influenced by
business myths

Prevalent Myths in the World of

Business that made S-Mart a
Failure

MYTHS
THE TIME TELLER NOT A CLOCK BUILDER!

Organizations prefer to have a great idea

and charismatic leader. In other words
they believe in telling time. This is a
myth
The remaining part of the myth is that
non-visionary companies fear to build
the organization and that is clock
building.
This hinders the success and the way to
sustainability.

Myths & their consequences

GREAT IDEA!
One of the myths is awaiting a great
idea.
Having this perception in mind can
never lead to sustainability.
According to Collins waiting for a great
idea can be a bad idea.

S-MART CASE STUDY

S-Mart founders confusion about
which products to be sold led them
wait for the grand idea
8 months passed without reaching
any conclusion
The company was operating without
sales revenue hence business
losses from the very start

DISRUPTIVE MYTHS
GREAT IDEA! (contd)
Companies that initiate their journeys without
having a great idea may suffer in the
beginning
However, in the long run they get the
appropriate environment and chance to shoot
up
Not only do they succeed but also continue
their success over the desired time period
S-Mart overcame the initial hurdle but fell into
the tangled web of other myths

DISRUPTIVE MYTHS
GREAT LEADER!
The idea to have a great leader is another myth that
needs to be cut down.

According to VCs, a high-profile, charismatic

style is absolutely not required to
successfully shape a visionary company.
On the other hand it is recorded that the most
significant chief executives in the history of VCs
did not have the personality traits of the
archetypal high-profile, charismatic visionary
leader.

S-MART CASE STUDY

All partners left except one

Entity changed to Sole Proprietorship
Remaining owner was himself a visionary
Not only did he fail to give the company a
vision, but also vision sharing with the
employees was overlooked
Systems and policies were not developed

DISRUPTIVE MYTHS
MYTH OF PROFITABILITY!
Making money is the first and foremost
criterion of any business.
VCs see this criterion as one of the
important aspects in their core ideology.
It simply means that gaining profit is
one of the aims and not the only aim.

DISRUPTIVE MYTHS
MYTH OF PROFITABILITY!
The doctrine of VCs states that: We do
not find maximizing shareholder wealth
or profit maximization as the dominant
driving force or primary objective
through the history of most of the VCs.

S-MART CASE STUDY

S-Mart failed to include in its vision the
welfare of the mainstream society
The sole purpose of its creation was
monetary gain
Financial goals deprived the
organization to add value to the people
around it
Hence it was unable to touch the hearts
of its customers

After discussing an example of

a myth following company,
lets now look at a local mythbusting company
SHAN FOODS

COMPANY PROFILE

BUSINESS : Manufacturing and Marketing of Food Brands

Started from : 1981 with a single room.

EMPLOYEES : Management Staff (around 300) , LABOUR (Approximately

700)

DISTRIBUTION NETWORK : 374 distributors within Pakistan 60 distributors

across 45 countries

HEAD OFFICE Plot 29, Sector 23, Korangi Industrial Area, Karachi,
Pakistan.

Current performance : Today Shan stands as one of the most reputed food
company and a powerful global brand with presence in more than
45countries across 5 continents

MANUFACTURING FACILITIES : Pakistan, UAE and Saudi Arabia OFFICES

Pakistan, UAE, Saudi Arabia and United Kingdom

Ways by which Shan Foods has

achieved sustainability

What makes VCs sustain!

VCs believe in organizational
development rather than
individual.
VCs are such organizations that
believe in the importance of the
development of organizations.
Other companies put the
organization at the back seat
and focus more on the
development of their people
It is never a good idea because
people may leave organization
at any time due to any reason.

What Makes VCs sustain!

Moreover the aging factor of
employees and employers may also
reduce the speed of productivity.
In addition to this people, who turn
into seniors, are mostly reluctant to
embrace new ideas.
That is why it is good to develop the
organization itself and not every
single individual.

Shan Foods
Shan has always focused on
strengthening its organization by:

By rejuvenating the existing business

By entering new areas of business.
By manufacturing high quality products.
By expanding into foreign markets as the
major strategies.
Shan prefers to form the foundation of such
an organization wherein its employees may
find the space to perform and make
decisions.

What makes VCs sustain!

VCs have a clear vision in front. You
can
plan your strategies
put your thoughts into action
take right decisions at the right time
avoid any confusion
train people at your organization
check your progress
Thus, having a vision is having a prepared
path towards the destination.

Shan Foods Vision

Statement
We are determined to reach every
kitchen by diversifying into growing
food categories through innovative,
healthy & safe products for the
ultimate delight of our consumers.

Shan Foods
Shan Foods (Pvt.) Ltd has more than
1000 people who share the same vision
that is aligned behind a clear strategy
expressed in a simple road map.
Shan did not stop its journey by operating
only in Pakistan.
Having the vision in front that is to share its
taste globally, Shan has now enhanced its
production capacity even further with the
manufacturing units installed in UAE and
Saudi Arabia.

Shan Foods
The Core points of Shans vision are:
Long term thinking
Openness to diversity
Passion for quality
Delighting consumers in accordance to
the Islamic laws
This vision is shared by all employees at
Shan who work day in and day out to
deliver on this customer promise.

What makes VCs sustain!

VCs dare to experiment new ideas and
possess the characteristic of resilience.
They

never frightened of trying anything new.

Take risks
Have no fear of failurevery motivated
Early on, are so strong that any failure do not
stop them from working and trying new ideas.
easily bounce back from the rough times.
Are powerful companies.
Have tendency to survive in every circumstance.

What makes VCs sustain!

VCs are persistent. They
Strive without losing hope
believe in trying and trying again.
Always work hard.

Luck favors the persistent

Success cannot stop the process of
working hard for VCs.
The more they succeed, the more
persistent they become.

What makes VCs sustain!

VCs remain consistent throughout
their efforts and progress. They
Are consistent.
Once they begin any target they follow
the strategy with the same zeal and
zest.
Dont switch their strategies, planning,
and actions etc.
Welcome change warmly

Shan Foods
Shans success can be attributed to its
ability to continually identify and respond
to the changing consumer needs through
Research and Development, stringent
Quality Assurance standards and stateof-the-art manufacturing facility.
This makes Shan among the visionary
companies which embrace the
technological changes to keep pace with
the changing circumstances.

Shan Foods
Shan is truly an example of a progressive
Shariah Compliant business where Shariah
guides the business operations and values
remain consistent.
This trait of being consistent enabled Shan to
reach the culmination of success.
Shan keeps on experimenting new ideas and
by implementing a new set of procedures and
cultivating a new corporate environment,.
Shan has become an increasingly transparent
company with proper systems in place and a
culture respect, trust, transparency and sharing
information at all levels of management.

Shan Foods
The CEO of the company believes in
continuous innovative happening at
Shan.
Shan as a brand symbolizes all of the above.
It is a caring and reliable friend which
believes in progression and innovation.
Shan has always capitalized on brand
stretch opportunities to expand its portfolio
and give customers value for money
solutions.

What makes VCs sustain!

VCs are highly motivated and remain
motivated even during the rough moments.
They
Are highly motivated organizations.
Cultivate motivation among every single soul
working in their organization.
Motivation keeps the energy level higher.
Motivation brings hope and a will to do
something.
Motivation never lets anyone get tired.
And thus VCs are never tired but are always
energized.

Shan Foods
They enhance shareholders value through
sustainable growth, develop strategic
relationship with their business partners and
ensure safe work environment for their
employees.
The above strategies have been designed by
keeping into consideration the need of
motivation for the people working with this
company.
Every time they look at these strategies, it gives
them the sense of motivation and responsibility
to remain persistent and consistent.

Shan Foods
Places respect and trust in its employees
and get the best out of them in return as
its successes show.
Shans atmosphere empowers
employees who are paid the kind of
salaries offered in a multinational
company.
Shans dynamic nature and ambitious
vision also encourage and motivate
employees to give their best.

What makes VCs sustain!

VCs dont wait for the great ideas to
come, any small idea can trigger the
motivation and eventually receive the
grand results. They
Avoid being stagnant at any point of time.
Never appreciate waiting for something
grand, this may hamper the flow of
progress.
Believe that even small ideas can result in
big fruitful results.

Shan Foods
Shan Foods is the industry that was
begun with a single room.
There were less number of employees in
it.
It did not wait for a grand start with a
great idea.
Therefore, the living example of Shan
Foods may serve as a pioneer for the
new entrepreneurs.

What makes VCs sustain!

VCs dont give preference to money.
Money matters but not completely
Money does not show the attainability of
the vision
Less focus on the profit indirectly assists
in putting extra effort
Less profit indirectly keeps you focused
more on your aims.

Shan Foods
Shan Foods CEO says, Big ideas not
money make big brands!
To do so, we pay a higher price
compared with our competitors for
premium raw materials.

Shan Foods
The priority of Shan Foods is not money
making.
It is rather being honest, fair and ethical with
all stakeholders.
Keeping aside the monetary goals Shan foods
cares and actively contributes to the
community in which it operates.
Shan works with passion. It provides its
people the environment where people have
the opportunity to grow, dare to take risks
and work with passion.

Shan Foods
Their dedication to producing the
highest standard products and their
belief in long-term mutually
beneficial relationships signifies:
That they are happy making nominal
profits.
This is a key reason for their survival
and prosperity.

MYTHS DESTRUCTION
Myths may take to nowhere but to the
illusion of success.
It is the wisest course of action to wipe
them out right from the get go to reduce
the chances of failure.
Myths are strong enough to rule the
mindsets that is why it is imperative to
get rid of them as much as possible.

MYTHS DESTRUCTION
It is the responsibility of the organizations
think tank to reduce the chances of letting
the myths grow in the organization.
Myths never let the employers and
employees try new ideas and apply new
strategies and thus releasing oneself from
them is very important.
Once you get rid of Myths, you may see
many doors to knock at which may open
to several opportunities.

ACHIEVEMENT OF
SUSTAINABILITY
By releasing oneself from the web of
myths.
By having a vivid vision for the
organization.
By sharing the vision with every single
person associated to the organization.
By embracing change in the required
domain.

ACHIEVEMENT OF
SUSTAINABILITY
By being motivated and motivating
others during the troublesome period of
time.
By having faith in your efforts.
By believing in your dreams.
By making your organization strong in
every possible way.
By not giving up at any failure.
By keeping the spirits high.

A detailed picture of
Motivational Synergy

MOTIVATIONAL SYNERGY
Motivational Synergy is the strong
level of personal interest and
involvement combined with the
promise of rewards that
Confirms competence
Supports skill development
Enables future achievement.

Motivational Synergy
Motivation is getting someone to do
something you want or, on an individual
basis, wanting to do something for yourself
for a particular reason.
For many businesses, the most expensive
asset they possess is their human resources.
These resources are hired for the value that
they add to a business.
As a result it makes sense to ensure that the
business gets the best out of those resources.

Motivational Synergy
Motivational Synergy is not just
motivating employees for building
upon a company or a business but it is
even going beyond it.
Furthermore it gives rise to the levels
of employees satisfaction and
performance
Thus Motivation is needed everywhere
ever time.

Motivational Synergy
Motivation is a personal approach to
dealing with individuals.
Each person is likely motivated
differently and in varying degrees.
The key to motivation is to know your
employees.
You only have to know them on a
personal level and what drives them.
To get motivated it is an hour to move
away from leadership and to incline
towards "management".

Motivational Synergy
Let your employees be motivated by
freedom and responsibility.
You can best motivate your employees by
focusing on their strengths.
Somebody has rightly said,
Your unique contribution in terms of
motivation makes the team great. So, bring
it.Discover your genius.Be accountable for
contributing your very best.Embrace the
diversity of your team.

THE CONCEPT OF BHAGS

It is a powerful mechanism to
stimulate progress.
In the register of VCs, they prefer to
call their bold missions as BHAGS.
It is pronounced as (bee-hags).
It stands for Big Hairy Audacious
Goals

THE CONCEPT OF BHAGS

This concept is more prevailing in VCs
as compared to non VCs.
BHAG is clear and it compels to do
something.
It serves as a unifying focal point of
effort- often creating immense tem
spirit.
It is tangible, energizing, highly
focused.

THE CONCEPT OF BHAGS

In short the BHAG aims to
Define its destiny in broad but clear
terms.

BHAGS insists upon

the need of an overarching message,
something big, but simple and
understandable.

THE CONCEPT OF BHAGS

BHAGs are bold.
Falling in the gray area where reason
and prudence might say, This is
unreasonable,
But the drive for progress says, We
believe we can do it nonetheless.
Again, these are not just goals; these
are Big Hairy Audacious Goals.