Documente Academic
Documente Profesional
Documente Cultură
ADVERTISING
SUBMITTED TO
SUBMITTED BY
DIVYA JAIN
BBA II YR
1770
Advertisement Coverage
Advertising coverage stands for the
classifications of advertizing on the
basis of different levels of coverage
or
impact on the prospects. It is seen
from different angles by different
peoples engaged in this vast vista of
ADVERTISING.
Geographic Coverage
Advertising reaches the people, prospects or
the consumers throgh different media which
are classified on the basis of geographic
coverage as :International advertising
National advertising
Regional advertising
Local advertising
Audience Coverage
From the view point of advertising throgh which
the advertising is designed to influencethe
following major type of audiences could be
possible:Consumer advertising
Industrial advertising
Trade advertising
Professional advertising
Demand Coverage
From the advertising point of view the demand
could be classified as :Primary demand advertising-> it is designed
to increase the sales of demand for a type or
class of products.
Secondary demand advertising-> once the
primary demand starts picking up, the
producer move over to the secondary or
speific demand.
Action COVERAGE
One of the major aims of advertising is to get
desired action from the interested persons,
the action so coveraged can be direct or
indirect.
Direct action-> it is the one that is made to
obtain some immediate response from the
reader as well as the listener.
Indirect action->it is te one that is designed to
influence the reader or listener to have
favourable impression.
Target Coverage
It implies the item of which the advertising is
Media Coverage
It implies the different media used by the
advertisers in their messages to the
audience.the media used are :Indoor
Outdoor
Direct
Promotional
Avertising Planning
It is a managerial responsibilty of giving and
advertising plan.It states the goals and
describes in full the details as well the nature
of advertising.An effective plan needs the
answer of following questions:1. How much to spend on advertising?
2. When and How frequently to advertise?
3. What alternative media to employ?
4. What an advertisement says?
5. What advertisement is attaining?
Advertising as Science
Advertising is a science for it has evolved as a
systemised body of knowledge,it is a social
science and hence inexact the results are
not accurate as the circumstances of
advertiser can hardly predict the future
precisely.
CONCLUSION
IT could be easily concluded from the provided
information that advertising being a mass
communication process of persuading the
prospects thus it has direct links between the
consumer as well their relations. It is the main
important channel through which the products
and consumers come into contact.
Hence, the most important ingredient of
marketing.
THANK YOU