PRESETATION ON BARODA

DAIRY
TOPIC: AVAILIBILITY OF MILK AND ITS PRODUCTS AT
VARIOUS PARLORS AFTER 5 PM TO 10 PM

PRESENTED BY:
KEYUR PATEL

HISTORY OF THE BARODA DAIRY

Established in 24th December 1957 Started to provide good remunerative Price to the

farmers for their milk and to supply good quality of milk to the people of Baroda city.
The union get guidance from neighboring milk union AMUL founded by chairmen T.K.

PATEL and then general manager Dr. V. KURIEN who support and guide the Baroda Milk
Union under the leadership of MAGANBHAI PATEL (Deputy Minister in the Baroda dairy ).
In stepping stone time due to absence of adequate facilities for chilling and

Pasteurization they are postpone the Rural Milk Collection. And brought Pasteurized
hygienic Milk from Amul Milk Union for distribution to the customers of the Baroda City.
In 24th August 1962 Plant was arranged down by T.K. PATEL( dean of the Co-operative dairy

movement in Gujarat.
In 1963, 21 Milk distribution centers were started for the Baroda city.
In 1964-65 union started its Milk acquirement from 120 Milk Co-operative Societies. The

dairy plant specially made on 25th April 1665 was install technological plantby Morarji desai,
the finance minister and government of India under the milk distribution system pasteurized milk in the
bottles which was set by UNICEF in collaboration with CARE to supply to reconstitutes Milk ,

INTRODUCTION OF B.D.
Full Name of BARODA DAIRY:-

BARODA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION

LTD.
BARODA DAIRY is engaged in the Production of the MILK, FLAVORED MILK,

BUTTER AND GHEE, BUTTER MILK, RAJWADI KADHI.

BARODA DAIRY also produces a wide variety of ICE-CREAM, SHRIKHAND,

MANY SWEETS through SUGAM UNIT Subsidiary of BARODA DAIRY.

The plant of the dairy is fully equipped with latest Technology and modern

Facilities. Baroda dairy always work for the welfare of the Society.

OBJECTIVE
The main objective is to reduce the Milk produced by the Private Milk venders and to give

proper Remuneration to them and so supply GOOD and QUALITY milk to the People of Baroda
city.

ABOUT BARODA DAIRY

BASIC INFORMATION:*Year of Establishment*

*Registered Office NO*

=> 24th December 1957

=> Regd. No. D 4157

*TOTAL UNIT:> Baroda dairy

=> Baroda
> Sugam Unit
=> Baroda
> Cattle Feed Factory
=> Itola
> Milk Chilling Center => Bo deli
> Veterinary Sub Unit => Savli
> Veterinary Sub Unit
=> Dab hoi

*Man power*
*Size of unit*

=> 1277Permanent Employee

=> Large Scale Industry.

BANKERS OF BARODA DAIRY:The Baroda Central Co-operative Bank Ltd,

The UCO Bank (Baroda),
Bank of Baroda(Baroda),
Punjab and Singh Bank (Baroda),
Bank of India,
Central bank of India(Baroda).

=>Baroda dairy is a Popular co-operative organization of farmers of Baroda

district, Providing Good QUALITY MILK to the people of the Baroda since Last 55
years.

=>Baroda dairy is a one of the leading dairies in INDIA having turnover of 4000
Million and have approximate 1220 members milk co-operative societies and
approximate 800 retailers for the sales of the MILK and Its Products, and
approximate 1277 dedicated Employee.

=>And others are help farmers of the district to Grow and improve Life style of
the RURAL People.

GROWTH
CURRENT EXPANTION
It has started manufacturing mineral water. Water from river Narmada will be used for

manufacturing mineral water which will be marketed in bottles and pouches. The project Name
is NARMANDA NEER
FUTURE EXPANTION
B.D. run by B.D.C.M.U. is all set venture into manufacturing of TOMATO KETCHUP.
The dairy has decided to take up a green field project for setting up a tomato ketchup

manufacturing facility in central Gujarat.

This plant will come up in the Bodeli Area around Rs. 7-8 crores would be required to set up

the new Unit for which the dairy has already acquired land. Bodeli is an ideal location for
Plant as its surrounding area such a Chhota Udaipur, Pavijetpur and Sankheda grow Tomatoes
on a Large Scale.
Their present Plant Capacity is worth 400000 liters and they want to increase Capacity by
100000 liters (total 500000 liters)
They also plan to increase its Chilling Capacity. They also plan to increase Cold storage in the
dairy.

ACHIEVEMENT
ACHIEVEMENT OF HOLDING ISO 22000 HACCP 20051 CERTIFICATE
NATIONAL PRODUCTIVITY AWARD FOR THE BEST PRODUCTIVITY.
JAMNALAL BAJA AWARD IN 1994-95.
AWARD FOR GOOD HOUSE KEEPING AT STATE LEVEL.
BARODA WAS SECOND ACHIEVING THE AWARD IN HORTICULTURE.
RECEIVING INTERNATIONAL REORGANIZATION

ISO 14001 CERTIFICATE FOR

THE MAINTENANCE OF NATURAL ENVIRONMENT.

RECEIVED

SECOND PRIZE FOR MINIMUM ACCIDENTS

PHARMACEUTICALS FOODS AND DAIRY INDUSTRY.

AMONG

DRY

VISION AND MISSION

IT IS NOT ONLY PROFIT MAKING UNIT BUT TO SERVE

BETTER TO THE

SOCIETY.

MAIN MISSION OF THE BARODA DAIRY IS TO ASSURE AND SAFEGUARD

INTEREST
OF THE NOMINAL CONSUMER OF THE MILK IN THE CITY AREA AND
SUPPLIER OF THE RURAL AREAS AND FOR THIS THE BARODA DAIRY DEALS
ACCORDING TO PROVIDE BEST QUALITY PRODUCTS AT REASONABLE
PRICE.

ORGANIZATIONAL STRUCTURE OF BARODA DAIRY

INDUSTRY PROFILE
COMPETITORS: SARDAR, VIMAL, UMIYA, ELLORA, BUMIYA, AMUL, JAGDISH,

VADILAL, HAVMORE, RAJASTHANI.

MARKET SHARE:

IN BARODA CITY BARODA DAIRY HAS 80% MARKET

SHARE. IT IS MARKET LEADER. IT IS DUE TO THE QUALITY AND VARIETY OF
MILK PRODUCTS WHICH ARE SOLD AT REASONABLE PRICE.

PRODUCT PROFILE OF BARODA DAIRY

MILK:-

BRAND NAME:Gold (500ml), Shakti (500ml),

Cow Milk,

Slim & Trim (500ml)

GHEE:-

BRAND NAME:Surbhi (cows milk ghee),

Surbhi (cow & buffalos milk ghee)

BUTTERMILK:-

BRAND NAME
Goras chhas,
Jeera chhas,

Masti dahi (curd)

FLAVOURED MILK:-

BRAND NAME
Kesar Milk,
Elaichi Milk,
BRAND NAME:Rajwadi Kadhi

Mango Milk

SOMETHING ABOUT BARODA DAIRY

PRODUCT PLANNING:-

A market division set up a team which surveys and researches into the need of the
Customers. When they want to launches new Product they research the view of People and
after launching the Product they carry out the research about response of the People towards
the Product.
TARGET MARKET:-

The whole Baroda District is the target market of Baroda dairy.

ADVERTISING:-

Different Media:- (News Paper(local), Radio, Road side Hoardings, advertisement on television.
SALES PROMOTION:-

As it enjoys the position of Market Leader and it has satisfactory sells, so there is no major
need of sales promotion but when they launch new products in market it is sold at introductory
Price. i.e. Price less than normal Price.
they does not give Promotional scheme in its entire Product but it gives Promotion in Chhas,
where on buying of 60 Packs of masala Chhas 10 Packs free. These is due to Product in the
introduction stage.
dairy also gives cash discount in entire Product usually in the time of Festival Days.

COMMISSION ON DIFFERENT PRODUCTS TO THE

RETAILORS AND PARLOR PEOPLE
30 Paisa commission as road side commission of Milk/liter.
42 Paisa is to full time as their electricity is consumed for the whole day/

liter.
20 Paisa commission on flavored Milk/ 200 ml.
50 paisa commission on jeera chhas/ 100 ml.

 MARKET SEGMENT

There is a market segmentation is done in several ways for

various Products.
For the Plain milk there is no segmentation and it is marketed & sold all

over Baroda.
Where as for the Flavored milk & other Products there is Geographical and

Demographical Segmentation.
Now, in Geographical segmentation the flavored milk is distributed from

Milk Bar located at famous and crowded areas of the Baroda like syaji bag,
railway station etc3
In Demographic Segmentation means dividing the customer according to

the age, sex, family, occupation etc.

CHANNEL OF DISTRIBUTION
One level distribution system is managed at Baroda dairy for all the Products

except Ghee.
One level system is maintained where there is only a retailer between the

Manufactured and the Final Consumer Like,

MANUFACTURER

RETAILER

CONSUMER
The durability of milk is only for 72 hours so the distribution has to be such that

Milk is delivered to the final consumer before it gets Spoiled. Hence, there is
only one mediator between the manufacturer & the final consumer.
PRICING POLICY: dairy is not looking for profit maximization the price is
reasonable and Price is decided by NDDB (National Dairy Development Board)

MEMBER UNION
Gujarat Co-operative Milk Marketing Federation (GCMMF) is a co-operative

society, which has 12 Member Union spread all over Gujarat.

AMUL DAIRY(ANAND),
DUDHSAGAR(MAHESANA),
SABAR DAIRY(HIMMAT NAGAR),
BANAS DAIRY(PALANPUR),
BARODA DAIRY,
SUMUL DAIRY (SURAT),
UTHAM DAIRY(AHMEDA BAD),
PANCHAMRUT DAIRY (GODHRA),
GOPAL DAIRY (RAJKOT),
DUDHDHARA DAIRY(BHARUCH),
VASUNDHRA DAIRY(VALSAD),
GHANDHINAGAR DAIRY

HEAD OFFICE: Amul Dairy

SELECTION OF THE TOPIC

TOPIC:- (AVAILIBILITY OF MILK AND ITS PRODUCTS AT VARIOUS

PARLOR AFTER 5 P.M. TO 10 P.M.)

Marketing manager want to know the demand as well as the

availability of the milk and its all Baroda dairys parlors in the
evening so that they gave me that topic.
And also it is Good Opportunity for me as my Specialization is

going to choose in marketing it help me to solve the Problems and

give them various findings of the Problems.

IMPORTANCE OF THE STUDY

For the organization:
To know the Satisfaction level of parlors people about the Availability of Baroda Dairys milk.

To formulate future marketing strategies in a region to increase the profit.

To know the purchase pattern of milk by parlors and finding the problem related to stock.

Helps the organization to take managerial decisions.

Helps the organization to retain the customers in the market.

Provides information on the consumers understanding, needs, opinions, complaint etc.

Company can plan new product and strategies to overcome competitors action.

Company can reach its goals through its vision and mission.

Provides honest data for business decision.

To know the competitive level in the market.

To know which problems are faced by consumers and to make an attempt to eliminate or reduce them

They can know the availability of the stock of the products.

Can manage the delivery channel smoothly.

Can overcome the problems of the parlors.

RESEARCH METHODOLOGY
Research Design

For this particular research descriptive research design has been used. Descriptive research design is used to know
about the market characteristics, marker share.

Sources of data:
Primary Data

I had use questionnaire as a tool in my marketing research. I started my project very first improving
the respondents i.e. parlors people about my entire project and ask them to co-operate with me. Mostly all the
respondent were aware of this type of surveys. Here, respondents are parlors authorizers.
SECONDARY DATA

Secondary data I got through following sources.

Past Reports
Data through internet source
Annual Reports of the Dairy
Data collection method

Personal survey has been used to collect the data through structured questionnaire. Data was collected from 14 th July
to 29th July at various parlors in Baroda city.
Population

The population consists of the parlors of Baroda city.

Population Size:

88 parlors respondents of from Baroda city

DATA ANALYSIS AND INTER PRETATION

1) STOCK OF THE MILK AND ITS PRODUCTS DEMANDED BY PARLORS EVERYDAY
The below chart shows that the parlors are stock the products i.e. MILK, BUTTER MILK,

FLAVORED MILK, GHEE ETC.

Baroda city.

Every day under the different demand of people in

Out of the 88 parlors 80% parlors are stock all the products which are mentioned
while in some area 8% parlors only stock milk same as 7% butter milk, 3% flavored
milk and 2% ghee.

Above chart shows the stock done by the parlors every day.

No.of Responents
MILK; 8%

butter milk; 7%
flavoured milk; 3%
ghee; 2%

all; 80%

2) THE REACHING TIME OF BARODA DAIRYs PRODUCTS AT VARIOUS

PARLORS.
The below chart shows the delivery timing of milk and its products at various parlors.
Chart shows the PERCENTAGE of reaching time of the reaching the PRODUCTS which are as follows:

Before 7 A.M.
Between 7 A.M. to 8 A.M.
After 8 A.M.

10%
85%
5%

Sales
After 8Before
A.M.; 5%
7 a.m.; 10%

Between 7 a.m. to 8 a.m.; 85%

3) THE STOCK OF CARAT OF THE MILK DONE BY PARLORS EVERY DAY

Below table show that the daily demand of the Milk carat by the parlors in Baroda city.
Following are the demand of the milk carat in Percentage:

Less than 15 Carat

15 Carat to 30 Carat
More than 30 Carat

10 %
70 %
20 %

% of the Parlors

% of the parlors

70%
60%
50%
40%

% of the Parlors

30%
20%
10%
0%

< 15 carat

15 carat to 30 carat

No of Carat

> 30 carat

4) THE SELLING OF MILK IN MORNING AND IN BETWEEN AFTERNOON AND

EVENING
below table shows the selling of the Milk for whole day
The carats of milk are demand by the parlors according to the demand so that overstock and under stock

possibility doesnt occur.

The selling of carat of milk are shows by percentage as under:

In Morning Selling
Between Afternoon to Evening

70%
30%

%of selling carat of milk in the day

70%
60%
% OF SELLING CARAT OF MILK

50%
40%
30%
20%
10%
0%

In Morning

From Afternoon to Evening

TIME OF SELLING MILK

5) SECOND DELIVERY TIME

At all parlors of Baroda district delivery done between 1.30 p.m. to 4.30 p.m.

6) STOCK AVAILIBILITY AFTER 5 P.M.

In all the parlors the availability of Milk and its Products after 5:00 P.M. is not affected and there is always

stock available because of 2 time delivery done by the Baroda dairy in a day.

Shows stock availibility after 5 P.M

100
80
% of milk

60
40
20
0

Milk

Butter milk

Flavored milk
Products

Ghee

7) WHICH PRODUCTS CUSTOMERS DEMAND MOST AFTER 5:00 P.M.

The below chart shows the demand of the Products after 5 p.m. at all parlors and which products that

customers demand more after 5 p.m.

Following are the demand percentage of Milk and its Products after 5:00 P.M. :
Milk
50%
Butter Milk
35%
Flavored Milk
10%
Ghee
5%

Ghee; 5%
Flavored milk; 10%
Milk; 50%
Butter milk; 35%

8) THE QUARTER IN WHICH THE DEMAND OF MILK AND ITS PRODUCTS IS MORE:
The below chart shows the demand level of the People by the different quarter (including 3 month as each

quarter).
Demand according to the quarter months are as Follows:
January to March
April to June
July to September
October to December

15%
20%
40%
25%

January to March; 15%

October to December; 25%
April to June; 20%
July to September; 40%

9) THE DEMAND OF MILK AND ITS PRODUCTS OF PARLORS PEOPLE AFTER

5:00 P.M.
The below chart shows the stock that parlors people want to keep after 5 p.m. at all parlors and which

products that customers demand more after 5 p.m.

Following are the demand percentage of Milk and its Products after 5:00 P.M. :
Milk
50%
Butter Milk
35%
Flavored Milk
10%
Ghee
5%

Parlors people demand of Products

50%
40%
% of demand

30%
20%
10%
0%

Milk

Butter milk

Flavored milk
Products

Ghee

10) DO YOU GET QUANTITY OF B.D.S PRODUCTS CONVENIENTLY?

Out of 88 parlors 87% get the Baroda dairys milk and its products Easily and
13% does not get the Baroda dairys milk and its products easily.

Getting Products Easly

No

Yes

11) CLOSING TIME OF PARLORS

below chart shows that the closing time of the different parlors by the percentage
The closing time is not fixed; as the MILK and its Products are Perishable goods there stock

cannot be kept more than 48 hours.

The basic time of the parlors closing is 10 p.m.
So the parlors closing time depend upon the availability of the stock if stock is available at 10
they are open their parlor until the stock is completed.

Before 10 p.m.; 13%

After 10 p.m.; 45%
At 10 p.m.; 42%

12) IS STOCK OF MILK AND ITS PRODUCTS AVAILABLE AFTER 10:00 P.M.?
Out of the all 88 parlors most of the parlors have no stock available after 10 p.m. because they always get

stock according to the demand so that over stock and under stock possibility does not occur.
Here most parlors are completed their stock before 10 p.m. and some have stock available in a small

quantity.

Stock availibility after 10 P.M.

100%
90%
80%
70%
60%
% OF AVAILIBILITY

50%
40%
30%
20%
10%
0%

MILK

Butter milk
PRODUCTS

flavored milk

ghee

13) SATISFACTION LEVEL OF THE PARLORS PEOPLE

Out of the total 88 parlors 70% are satisfied with the service, quality and delivery level of the

Baroda dairy and 30 % are not satisfied with the service of the Baroda dairy.
SATISFACTION LEVEL OF PARLORS PEOPLE

NO %

YES %

LIMITATION OF THE STUDY:

Most of parlors people are not interested to give proper answer related to study.
People are not given accurate answer which affects the solution of the study.
The population is very much so the study of whole population is not possible so some of
the population is assumed.
Most of the people of parlor have no time to attempt the question so that gave unrealistic
answer.
I had questionnaires as the primary mean to collect data and some time it was a hard task
to handle with rude type of parlors people because they were not ready to disclose some
of the questions ask in questioners.

RESULT AND FINDINGS

After the completion of this research survey I found some problems which are helpful to make some necessary decision
which are beneficial for the dairy.
Out of the 88 Parlors, all 88 keep a stock of milk and its products.
We get the perfect problems of all the Parlors related to increase better service
I found that most of the parlor people are not satisfied with the service of delivery vans people.
During survey I also found that most people are not satisfied with their less commission.
Because of lots of complain of the customers related to spoil of milk parlor people demand for the fresh stock of the milk

and its Products.

Most of parlor people want three time delivery of the milk and its products which was earlier done.
Parlor people are very unsatisfied with the leakages of the products.
They do not get any kind of refund of those leakages Products.

Parlors people are somewhat satisfied with the quality of dairy product. But nearby 10% complain of bad quality of milk
of Baroda dairy.

Many retailers are available so parlors people face most problem and overstock situation is arising.

SUGGESTIONS
They should increase the delivery service so that those who get late delivery and loss their customers can satisfy the

demand of the Customers.

They can increase the commission of the authorized dealer so that they have faith toward the Dairy.
They should improve their delivery system so leak aging can be minimized.
They should start 3 time delivery so that people get good stock and there should not the chance of the under stocking.
The delivery people should be help full to the parlor people they should not be rude to them.
As per the survey people are very angry for not taking any steps on that kind of reports so those who are going for

survey they be rude and use abuse to them so kindly take corrective action towards the Problem of parlors people so
faith and good results that get by the survey.
Baroda Dairy should know which Brand of milk has more demand and as per demand required should be supplied.
Price should be deciding in a round figure so that changes problem can not arise.

PRACTICAL LEARNING THAT I GET WHILE DOING THE PROJECT

It is great experience for me to do a research on the Topic towards Baroda dairy.
I learned how to get the problem s and how to solve them?
I also learn how to deal with the customers .
I learned how to tackle the higher authority when they are busy.
I made my questionery with the help of the manager so that I future what is the possibilities arise towards

the my problem I can able to understand the Problem .

I found that marketers job is so hard so to be successful in this field , field work is more important and then

knowledge.
It is great experience for me to communicate with the abuse customer and know how to understand them.
During my survey I learned that rather than trust on the data we should personally go in the field so that we

get the perfect knowledge about the products and else.

Thank You for Your Attention