Company Evolution

• The foundation of company ‘ Gujrat Tea

Prosessors & Packaging Ltd .’ ( previously
known as Gujrat Tea Depot Company - 1892 ) is
based on philosophy of the founder , Sir
Narandas Desai , that the strong , riches ( wagh )
and the meek , poor ( Bakri ) should be served
together with perfect harmony
•
• The growth of the endeavor has been phenomenal
and presently GTPPL has an employee base of
more than 400 professional managers and
skilled personals
•
• GTPPL has various brands under it ’ s umbrella ,
the initiator ‘ Wagh Bakri brand ’, Mili tea ,
Good Morning , Wagh Bakri Perfect , Darjeeling
Tea , Organic Tea etc .
 Organization
Chart chairman &Managing Director Mr. Piyush Desai

Managing Managing
Director Mr. Director Mr.
Rasesh Desai Pankaj Desai
Director
Director Mr.
Mr. C.E.O Parag Desai
Paras Desai

PRESIDENT TEA

V.P ACCNTS SR.V.P & VP V.P TEA

(OPERATION)
V.P sales &mrk

G.M G.M G.M G.M G.M DY SR GM GM DY GM G.M G.M G.M TEA

NEW MKTG SALES EXPORTS FNCE GM COMM ACCTS (P&A) FACTORY (MIS)
MKTG ACCT
 Short Term
Goals
• Planning to penetrate I and II tier cities of
maharashtra , Delhi / NCR and other 21 cities in
north India
•
• Newer generation segments needs to be catered
that were traditionally never their customers
•
• Educate customers about the online tea shoppie
portal and newly launched tea brands that will
tickle their taste buds
•
• Planning to establish vending operations on PAN
India Basis
•
• To widen the ‘ Tea Lounge ’ chain in Mumbai , Delhi
and Ahmedabad which will serve customers tea
 Long Term Goals
• To extend the product line further by
introducing Iced tea tetra packs


• ‘ Wagh Bakri ’ wants to mark it ’ s strong presence

in south and east India and thereby acquire
the major market share in Tea Industry in
long run


• Planning to cater all Indians and Asian

communities wherever they are residing across
the globe . Export tea in USA and make ‘ Wagh
Bakri ’ a global brand

 Control (Supply
• The
Chain )
Company has huge spread in Gujarat ,
and
is has pierced market in Maharashtra ,
Rajasthan and Madhya Pradesh
•
 OPERATIONAL PROCEDURE ( Ahmedabad )
 GTPPL


 Direct Dispatch
AhmedabadLocal Superstockiest
 to distributor
Distributors


 Trade
Trade
Trade


The format of such supply chain has resulted


 BCG Matrix
Market Share

High Low

Mili Tea Premium Brands

M Good
A H Morning
R i
gh Wagh
K Bakri
E Perfect
T
Darjeelin
G g
R  Organic Tea
O Gift Bags
W L
Wagh Bakri Tea TeaOutlets
Retail Bags
T ow
H
Thank You

Prachi Kulkarni
Kunal Kanade
Pankaj Prasoon
Nabhdeep Singh