Documente Academic
Documente Profesional
Documente Cultură
INTRODUCTION
Maruti Suzuki India Limited is a leading four-wheeler automobile
manufacturer in South Asia. It is largely credited for having brought
in an automobile revolution to India.
It was a joint venture between the Indian government, and Suzuki of
Japan. As of May 10 2007, Govt. of India sold its complete share to
Indian financial institutions. With this, Govt. of India no longer has
stake in Maruti Udyog.
The company annually exports more than 50,000 cars and has an
extremely large domestic market in India selling over 730,000 cars
annually.
Maruti Suzuki offers 13 models, Maruti 800, Omni, Alto, Versa, Ritz,
Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and
Grand Vitara.
Maruti Suzuki has manufacturing plants in Gurgaon & Manesar
nternal Environment
Men
The company has a multi-tier
management structure, comprising:
1.
2.
3.
4.
Board of Directors
Managing Executive Officers
Executive Officers
Divisional Heads
Money
For its Indian operations, the company
plans to invest Rs 9,000 Crore by
2010.
The company has also made huge
investment in the plant situated at
Manesar, that is almost ready to reach
its peak production level of 300,000
units.
Machinery
The Manesar plant of the
company established in
2006achieved an expanded
installed capacity of 1,70,000
units at the end of first year.
The models of Swift, SX4 and
Dzire are manufactured in
Manesar.
Materials
Maruti uses the following materials to
reduce its energy consumption while
manufacturing cars:
Energy efficient fans in cooling towers
Special transformers to minimize the energy
losses.
Energy efficient motors and blowers in the air
washer system for shop cooling
Energy efficient chillers for air conditioning.
Methodology
Small is Beautiful
Maruti Suzuki has a firm belief that the future of
Indian car industry belongs to small cars.
The rising fuel prices, high input costs and
congested city roads is paving way for small,
light-weight and fuel efficient cars.
Even the government is supporting the
introduction of small cars with favorable policies.
Exuding companys confidence on growth of small
cars, Maruti Suzuki aims to roll out more numbers
of small cars for the Indian sub-continent.
Re-enter Europe
Maruti Suzuki re-entered European
market with a global car that is fuelefficient and lower on CO2 emissions.
This new car christened as Maruti
Suzuki A-Star was launched in Europe
with the brand Suzuki Alto.
Maruti has announced to launch
another world strategic car model,
Maruti Suzuki Splash.
ternal Environmen
Micro
ternal Environment
Macro- PESTEL
litical Environme
Economic Environm
Maruti Suzuki sold 7.92 Lakh cars in the last 2008-09 fiscal
year which combines the domestic sales and those made
abroad.
It recorded the highest sales in April with a 15 percent jump
and sale of 71,748 units in one month.
Company has allocated Rs 9,000 Crore for a new engine plant
and new research and development centre, in japan.
In January 2009, Maruti exported 4774 units and accounts for
a total car sales of 71,779 units.
ocial Environmen
Social environment
Welfare Camps
Medical support &
welfare
Education to
underprivileged
Road Safety
Maruti Driving Schools
Greening of Supply Chain
Adopting energy saving
technologies
Reducing water wastage
Green Growth
chnological Environm
ological Environme
Practicing 3 R
3R- reduce, reuse, and recycle.
Continuous process of promoting 100%
recyclable and reusable car parts.
Targets reducing fresh water
consumption and implement rain water
harvesting.
Promoting Green
Procurement
Encourages its customers to act upon
environment friendly approach.
The company conducts regular training and
education programmes at the supplier end.
Sessions are also held at all possible places
comprising people from all arenas of the
car industry.
Promoting Energy
Conservation
Education, and improvement initiatives
are taken on the shop floor.
The company has introduced three-coatone-bake painting system at its facility.
The company is moving towards making
its entire fleet of cars green with
advanced and efficient technologies.
egal Environment
Legal Environment
Follows highest standards of Corporate Governance
Customer can contact the Secretarial & Legal Department for
any questions/clarifications.
Legal compliance reporting
The board periodically reviews reports of compliance with
all laws applicable to the Company, as well as steps taken by
the Company to rectify instances of non-compliances.
The Company has developed comprehensive legal
compliance scheduling and management software by which
specific compliance tasks are assigned to each individual.
The software enables in planning and monitoring all
compliance activities across the Company.