SUMMER INTERNSHIP PRESENTATION

ON
GETIT INFOMEDIA PVT. LTD.
TOPIC:- CUSTOMER AWERNESS AND PREFERENCE FOR
GETIT INFOMEDIA

(YELLOW PAGES AND ASKME.COM)

UNDER THE GUIDENCE OF:

PROF. D.K.PANDEY

(FACULTY OF PGDM)
MR. PARIKSHIT KAPOOR
ASSIT. MANAGER

(KNOWLEDGE DATA)

PRESENTED BY:

SACHIN KUMAR
PGDM(13-15)

R.N.-2013109

CONTENTS
* Introduction
* Objective
* Research Methodology
* Data Analysis
* Finding
* Recommendation
* Limitation
* Conclusion

INTRODUCTION: GETIT was established as a part of the Delhi based TEJ Bandhu group
in 1923 - one of the oldest and leading media houses of India..
Initiated by the Chairman Mr. Ramesh Gupta under the brand name
GETIT Yellow Pages.
Is the only member from India of

Asian Directory Publishers Association Inc. (ADPAI)

Yellow Pages Integrated Media Association (YPIMA), USA

Winner of 2002 & 2003 YPIMA Industry Excellence Awards

Recently In 2010 ASTRO ALL ASIA NETWORKS PLC, Malaysia's
Leading Media Conglomerate has partnered with GETIT INFOSERVICES
for its operations in India.
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OBJECTIVES:-

To identify the awareness of customers for Getit infomedia products.

To identify the perception of customer for Getit infomedia services.
Consumer awareness about the online services.

RESEARCH METHODOLOGY:-

Sampling FrameRegarding my research, total respondent was 850, but out

of them 84 was valid for my research and selection of that
84 were done by me and by my faculty mentor.

Sampling TechniquesConvenience sampling is used for collection of primary

data.
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CONT..

Executing of sampling processFor this process the response was taken by respondents on a
structured questionnaire.

Analysis of DataFor the analysis of data SPSS 20 is used.

RESEARCH TOOLS:Many statistical tools like

Bar Charts
Other SPSS tools
Were applied in this research in order to drive conclusion.

QUESTIONS:Q. Which source you will go for advertisement.

It is show that the majority of business are most of choose the menu card/visiting
card which is 69% , after that most of the big firm is used many platform of
advertising which is 21.4% of all respondent.
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Q. What response you got from your selected source?

When I asked the respondent for the review of the response of the choosing
source which is you choose for the advertising then the 56% is said good and 31%
is said very good.
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Q. Do you know about Yellow pages.

In the all respondent 92.9% is know the yellow pages and the rest of respondent
not know about the yellow pages.

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Q. Are you interested in advertisement of your business in

Yellow pages at competitive cost

It is complicated question for the respondent so the most of the respondent is

said no but the 28.6% of total respondent is ready to advertise their business
on the yellow pages
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FINDINGS OF THE STUDY:Based on the data, following are the findingsIt was found that 38.1% are service provider shops and 54.8% are from retail shop.
It has been observe that 92.86% merchandiser is aware about Getit infomedia
services.
It is seen that Visiting cards and menu card are biggest source, and most reliable
source.
It was found that 29% respondent know about the getit yellow pages and rest of know
many others yellow pages.
It was found that 66% merchandisers aware about the online services.
Ethical problem are like security, privacy, reliability and non- deception on Internet
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are core issue that limit the growth of online stores.

RECOMMANDATION :-

Getit should adopt aggressive marketing strategies in order to promote its brand.
It should invest in advertisement, sales promotion, enhance the quality of its products
so that it could attract more merchandisers
Company should look into matters like promotional tools, delivery duration, payment
modes and merchandisers convenience.
Should maintain transparency so that trust of the merchandisers can be maintained.
Should also focus more on ethical issues like security, privacy, and reliability.
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LIMITATION OF THE STUDY:-

The study was conducted at Delhi NCR only.

Time was limited so research cannot be more detailed, time span was limited to
only two months.
Due to confidentially accurate information are not revealed by some of the
respondents.
Sample is very small.

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CONCLUSION:-

As the market size of Indian online retail is growing at an annual rate of 35%, and
as per some reliable industry report, India is going to be third largest nation of
Internet users in the next two years.
This will provide a expansion to the company in their product the scope of online
retail in India is in boom and if company implements improved marketing
strategies to increase it awareness, then in the upcoming time of Getit Infomedia
products will be most trustful source of business.

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Thank you for your

attention !!!!!

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