HITACHI-CONSUMER GOODS

(Inspire The Next)

About Company
Company Structure
Products
Competitors
Types of Sales
Area Coverage
S.W.O.T Analysis
BCG Matrix
PORTERS Model
BUSINESS Tactics

HITACHI LIVE PROJECT

Primary

Data
Secondary Data
Analysis
Market Expansion
Influencers
Dealers Currently Handling
What went good?
Conclusion
Any Questions????

About Company
Hitachi

means Hi Sun and Tachi Rise.

Company started in 1910.
Introduce new product is Induction motors.
Hitachi first AC introduce in 1994 join venture with Armtrac Hitachi.
In 1999 come out with their own production.
Hitachi equity is 1.771 Trillion.
Turnover is 95 Billion USD
Factory Location-Jammu and Kadi Factory.
Capacity of Plant-10,000KW
Product Category
Home-Air conditioners(Split & Window), Referigerator,Washing
Machine
Commercial- VRF, Ductable,Chillers.
Service Centers are 39 in across India.
After Sales Hitachi Sales Service

Company Structure
Sales

Commercial

Logistics

Services.

Department

Department

Company Products
Air

conditioner

Refrigerator

Washing

Machine

Competitors

Lg

Smasung

Daikin
Voltas
Panasonic
Ogeneral
Toshiba.

Type of Sales
B2C-Business

B2B-Business

to Customers(While working from Showroom)

to Business(While working from Hitachi office)-Dealing

in Builders Segment

Area Coverage
Chennai
Pondicherry
Vellore
Melmarvathur
Thiruvannamalai

S.W.O.T Analysis
Strength-Quality and Innovation,

Weakness Internal Beurocracy

Opportunity Exposure in commercial department ,builders segment

and education sectors

Threat Price ,features enhancement.

BCG MATRIX

POTERS MODEL

Business Tactics
Consumer
Focus
To

Preference

on Product and Pricing

achieve strategic goals

Choosing
Special
Five

trusted business advisor

finance needs for staffing firms

best cash flow practices

Complete

estimation of market size and growth

Primary Data
To collect primary data questionnaire was used. The data
was analyzed with the help of bar diagrams, pie chart.
For questionnaire my sample size was 160.
Male:-80
Female:-80
Age group:-28-70

Secondary Data
In

secondary data I have collected from company

database.
From

India today

Internet

Analysis
From

the above graph we can see that most of the customers

buy Hitachi products for their quality. 15 % customers are
influenced by the price of this brand. 12 % customers buying
decisions are influenced by advertisement and rest by word of
mouth. And maximum people are quality oriented.
Out

of the total number of ACs sold it is seen that even today

window AC is preferred the most. And in this case Hitachi tops
the list because brands like Samsung, Panasonic these brands
do not have window AC.
It was seen that in terms of Brand preference LG tops the list
with 30 %. It is so because of its prompt after sales service and
the quality also. Then comes Samsung, Voltas, Panasonic, and
Hitachi. It is also seen that there is also a tough competition
between Hitachi and Panasonic but still Panasonic is ahead of
Hitachi because of its lower price.

Market Expansion(August-November)
Cold

Point- Daikin Dealer- ChennaiSeptember14

Cool freeze- Daikin Dealer- chennaioctober
Design Air vent- Blue starThirunnamalai-September
Everest Air conditioners- chennaiSeptember
Saravana Enterprises- pondycherryoctober

Influencers
AAD

Architects
PTK Architects
Apro Build
SR Associates
Lula
Air design
Air Treatment

Dealers Currently handling

Sub

Zero technologists

Ractech
Classic

Engineering

Ganviz

Enterprises

New

freezing point

Area of Concentration
1.

Titan show room

2. Under Constructed Flats

3. Home many more
4.Promotional Activities
5.Advertisment

What went good?

1.

Direct customer orders and off loading to dealer for

lowside work

2 Support from Business Processes team

3 Support from logistics

Conclusion
Focus
Follow
Gain

on Strategy and strategic executions effeciently.

POTERs Model

maximum market share.

Introduce

new product line.

Implementations of continuous creativity and

innovation.

Estimates

market size and growth

Thank

You