PRESANTATION ON CASE

STUDY OF WYNN RESORTS.

LTD.

PRESENTED BY :
VIKAS KUMAR &
RAJENDER SINGH

INTRODUCTION
Industry

Hospitality, Tourism

Founded

2002

Founder

Steve Wynn

Employees

16500 (2013)

Net Income

1, 0004 billion dollars

Based

Paradise, Nevada

one of the worlds biggest hotel and casino resort

the company is divided into Las Vegas(2005) and Macau(2006)

luxury and world-class products and services
more than 2500 rooms, 16500 workers
founder: John Wynn, he put his intimate personality to the company
Wynn: Bigger aint better, better is better

KNOW WHEN TO HOLDEM KNOW WHEN TO

FOLDEM

Wynn has revolutionized the City of Las Vegas one Casino at a time.

Expanding his Casino Empire starting with a twin Golden Nugget Resort in
Atlantic City

And also set his sights on developing his largest Casino Resort yet, the Five
Diamond Wynn Las Vegas.

Wynn Resorts LTD owns and operates the Wynn Las Vegas, NV, and the Wynn
Macau

Steven Wynn is a man who is obsessed with details and continuously strives
for perfection.

Encore will be located on the Strip, adjacent to Wynn Las Vegas and is
expected to be completed in 2009.

In addition, Wynn is currently looking at opportunities for possible resorts in

the Philippines as well as expanding into new markets

WHO IS THE PIT

BOSS?
The

greatest operational strength Wynn Resorts LTD is

the founder himself, Steve Wynn.

Many

of the other senior executives joined Mr. Wynn

when he left The Mirage.

The
Mr.

Resort continues to build world-class operations.

Wynn is an operational strength and also a

significant weakness.

ACES WILD

The US tourism industry is the third largest retail industry

after automotive and food stores, according to the TIA.

Based on demographic trends in the US, Wynn Las Vegas

is in the right industry at the right time.

The social norms in the United States differ from those

practiced in Macau.

Wynns ideal client is what is referred to as a whale aka

the risk-friendly, deep-pocketed, high-roller gambler.

PUT ON YOUR POKER

FACE
Steve

Wynn feels unaffected by competition.

Wynns

main focus is to target high-end players

with fancy new suites and baccarat tables.

Wynn

focuses on differentiating itself.

The

timing could not be better for Steve Wynn to

start something new.

Rival

casino operators say that new properties are

good for Vegas.

LUCK OF THE
DRAW
He has the ability to find land and licenses in legal areas which are

very difficult.

Gaming licenses are difficult.

Macau has become a popular gaming destination.

Macau has provided to be an enormous growth opportunity for Wynn

Resorts.

Legal opportunity provides significant value for Wynn Resorts.

Wynn Resorts was granted concession for its land application for 52
acres in Macaus Coati Strip.

He plans to build the most beautiful hotel on the earth in Coati.

The long-term success of Wynn Macau is depend on the successful

development of the political, economic and regulatory framework in
Macau.

CONTINUE

Under Wynn Resorts agreement with the government of Macau, the government
can any time to temporary custody and control over the operation of a casino.

If additional concessions are granted, Wynn Macau will face further competition.

If the efforts to legalize gaming in Thailand or Taiwan are successful, Wynn will
face additional competition from the surrounding area.

Possibility of Wynn Resorts being unable to collect on its gaming debts.

As the competitive environment in Macau increases, the available employee

talent pool will decrease.

If Wynn is successful, the strict immigration laws will take time to change that
could threaten Wynns future in Macau.

The development of a casino in this area is a strategic opportunity.

PUT YOUR MONEY WHERE YOUR

MOUTH IS

Wynn Resorts Ltd.s greatest marketing strengths is strategic

development of its product.

Steve Wynn is known for raising the luxury bar in Las Vegas.

The resort is able to charge a premium price due to the clout of

the Wynn name.

Wynn is further segmenting the high-income customer market

with the introduction of Encore at Wynn Las Vegas.

it has expanded its promotion to include various media channels

such as print media, radio and television.

Wynn faces the challenge of understanding the customer in

Macau and other global markets.

CONTINUE

Good ambiance & experience provided by the Wynn restaurant.

Wynn Resorts goal is to attract high-end gaming customers.

SWOT
STRENGTH:
ANALYSIS
Perfectly targeted group
The brand is synonymous of the luxury
Customer loyalty
Unique and intimate customer
experience
The founder himself: Steve Wynn
Holder of those six gambling licenses in
Macau
New tip-pooling policy
OPORTUNITY:
MACAU:
Increasing GDP
Loosening restrictions
In process of acceptance
LAS WEGAS
Elderling society
Gambling is accepted
Vacation destination also

WEAKNES:
The main problem is: Responsibility
concentrated only in one hand
The company exists only in two countries
Low number of overnights in Macau

THREATS:
MACAU:
Land license
Gambling industry is saturated
LAS WEGAS
Different social norms
Restriction in China

K
N
A
H
T
U
O
Y
Queries???