A.P.

Moller
A.P. Mller - Mrsk A/S was established in the
Danish town of Svendborg in 1904, when 28year-old Mr Arnold Peter Mller together with
his father, Captain Peter Mrsk Mller, bought
a second-hand steamer of 2,200 tons dead
weight.
Founded in 1904
Global headquarters in Capenhagen
Denmark
A.P. Mller

120,000 employees
Offices inaround 130 countries
Operates more than 550 container
vessels
Ranked at 107 in Forbes Magazines
Fortune 500 survey in 2009 (151 in
2008)

A.P. Moller - Maersk Group

milestones

1904:

1928:

1928:

1959:

1962:

1964:

1967:

Company
established
with a general
cargo ship

First liner
service
between
US and
Asia

The first
tanker
vessel was
added to
the Maersk
fleet

Opening of
the new
shipyard at
Lind

Oil
exploration
and
production
activities
initiated

Dansk
Supermarked
(retail
business)
established

Maersk
Maersk
Contractors
Supply
established
Service
established

1972:

1972:

1975:

1977:

1994:

1999:

1999:

2005:

2005:

Maersk Oil first oil

in the North Sea

First
containerised
vessels

Mercantile
now Maersk
Logistics
established

Maersk Oil
commenced oil
production in
Qatar

Safmarine
Container
Lines
(SCL)
acquired

Sea-Land
acquired

P&O
Nedlloyd
acquired

Oil and gas

interests of
Kerr-McGee
UK acquired

The Mission And Vision

Mission
Why we exist
"We contribute to global energy
supply by delivering safe and reliable
floating production services"
Vision
What we want to be
"Best in class"

Maersk Line (ML)

Maersk Line is one of the leading liner shipping companies in the
world, serving customers all over the globe.

Located in: More than

125 countries

About 325
offices globally

Maersk Line Fleet: Comprises

more than 550 vessels
Employees about
120000 globally

Maersk Line Regional Setup

8 Regions
54 Country Clusters
Offices in over 125 countries
North Europe
Region

North America
Region
Mediterranean
Region
West Central
Asia Region

Latin America
Region

North Asia
Region (NAS)

Africa Region
Asia Pacific
Region

Our Shipping Activities

Sales
Consignee

Booking

Trucking

Delivery
Loading

Shipping

Discharge

Maersks Strategy

Three Fundamental Challenges to

Differentiate Itself From the Industry:
Unreliability
Complexity (Hard To Do Business)
Environmental Impact

BUSINESS STRATEGY OF MAERSK

LINE

Types Of Basic
Containers

Basic Containers
20' Dry Ocean Frt.
40' Dry Ocean Frt.

40' Collapsible Flat Rack

20' Open Top
40' Open Top
45' High Cube
20' Reefer
40' Reefer
40' High Cube Reefer

Triple-E Vessels Advantages / Disadvantages

Designed To Run At Slower

Speeds
59% Lower Unit Cost & 50%
Lower CO2 Emissions / Container
Than Industry Average
Cradle-to-Cradle Passport End
of Life Decommissioning
So Large Only Select Ports Can
Handle

More Action Taken

Existing Vessels:
$10Mea. Waste-heat Recovery
Systems For Many Vessels
New Hull Coatings
Environment Certified
Shipyards to Scrap Ships
Increased Cost $20M on 10
Vessels.

New Fuels Biofuels

Selling Sustainability
Maersk Wanted To Be
Industry Leader In Providing
Transparency and
Environmental Information To
Customers
Provided Monthly Customer
Scorecards
Educate Customers On
Environmental Impacts Of
Transportation Industry

Conclusion
Soren Skou, CEO Maersk Line:
Concerned Sustainability
Approach Not Working With
Customers
Concerned It Would Not Allow
Differentiation Between Maersk
and Competitors
CMA CGM, Hapag-Lloyd had
CO2 Calculators To Measure
Carbon Footprint Of A
Shipments Journey
APL Named Sustainable

Thank
You