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Documente Cultură
RECOMMENDATIONS
Outline
Facts
Problem statement
Process to reach recommendations
Facts analyzed
Options considered
Criteria for decision-making
Examples of implementation
Summary
Questions
Facts
PD
Evaluated by:
# Patents
#
Presentations
# Academic
papers
Criticisms:
Trials inhibit
line
Leader
unavailable
Research =
success
Sales
Evaluated by:
revenues
Criticisms:
Tunnel vision
Focus
customers
Competitor
neglect
Turnover
hurts team
Marketing
Manufacturin
g
Evaluated by:
Gross margin
Quality, on
time delivery
No evaluation
criteria
Criticisms:
Inventory
management
Isolated
Under
performing
Criticisms:
Role confusion
Focus
customers
Product,
customer
disconnect
Forecasting
difficulty
Problem Statement
Horizontal collaboration
2.
Vertical communication
3.
Horizontal Collaboration
Cross-functional teams
Solution 1
Effectivene Employee
ss
buy-in
Crossfunctiona
l teams
High
Medium
Ease of
implementa
tion
Low
Vertical Communication
Benchmarking accountability
system
Solution 2
Effectivene
ss
Directorate
role
definition
Benchmark
ing
accountabil
ity system
Ease of
Employee
implementat
buy-In
ion
High
Medium
Medium
High
Medium
Low
Solution 3
Effectivene
ss
Education
about/
interaction
with
customer
Restructur
e PD
process
Create new
vision and
Ease of
Employee
implementat
buy-in
ion
HighMedium
Medium
Low
Medium
LowMedium
Medium
High
HighMedium
Medium
Implementation: Cross-functional
teams
VP Mobile
Division
Marketing director
Marketing
directorate
PD director
PD
directorate
Sales director
Sales
directorate
Manufacturing
director
Manufacturing
directorate
Integrations director
Cross-functional
teams
(led by project
managers)
Produce
product
Understand
Standardize
customer
productstrategy
feedback
Sell
product
to
customer
Manage
inventory
Advancements
Gain feedback
Vision:
Mission:
Performance metrics
Crossfunctional
teams
Customer
satisfaction
Acceptanc
e
Internally
and
externally
Sales
Customer
satisfaction
Customer
service and
interaction
Marketing
Measured
on ability
to
accurately
predict
market
needs
kelly??
Efficiency
Profitability
PD
Manufactu
ring
On-Time
Delivery
Measured
on creating
products
that meet
customer
needs and
generate
sales
Quality
Gross
margin
Market share
Market share growth
PD process
Quarterly meeting
Pre-meeting:
Meeting:
Post-meeting:
Summary
Collaboration (horizontal)
Communication (vertical)
Focus on customer needs
THANK YOU