Introduction

National and state scenario of tomato

Policies for marketing tomato
National Horticulture Board Schemes
State Plan Schemes for tomato
Central Government Schemes
Questions
References

Tomato (Lycopersicon
esculentum) belongs to the
genus
Lycopersicon
under
Solanaceae family.
Tomato is a herbaceous
sprawling plant growing to 1-3
m in height with weak woody
stem.
The flowers are yellow in
Most cultivars produce red fruits
colour and the fruits of
when ripe.
cultivated varieties vary in
size from cherry tomatoes,
Tomato is a native to
about 12 cm in size to
Peruvian
and
Mexican
beefsteak tomatoes, about 10
Though
region. there are no definite records cm or more in diameter.
of when and how it came to India ,
the Portuguese perhaps introduced it
to India

Source : FAO Website

India is the fruit and vegetable basket

of the world.
India being a home of wide variety of fruits and
vegetables holds a unique position in production
figures among other countries.
Over 90% of India's exports in fresh products
goes to west Asia and East European markets.

However, it needs to augment its food

and processing industry at a mega
scale, according to an agriculture
consultant.

One of the main vegetables grown in Tamil

Nadu is Tomato.

Major production area of Tamil Nadu are

Coimbatore, Dharmapuri, Salem, Krishnagiri
districts.

Rythu Bazaar Started in Andra Pradesh

To avoid the exploitation of both the farmers and the consumers by the
middlemen As of now, there are 96 RaythuBazaars operating in the
state.

Apni Mandi - First started in Punjab

This system does away with the middlemen.-Apni Mandisare
similar to the Saturday markets of UK and USA.

Cont

Rushakbazars-Established in the state of Orissa

The purpose is to empower farmer-producer to compete effectively
in the open market to get a remunerative price and ensure
products at affordable prices to the consumer

Hardaspar Vegetable Market

Hadaspar vegetable market is a model market for direct
marketing of vegetables in Pune city
This is one of the ideal markets in the country for marketing of
vegetables-The market has modern weighing machines
To facilitate direct contact between the farmers and public.
To provide fresh vegetables and fruits at reasonable price daily
without any interference of middlemen.

Cont

To
provide
measurement
consumers.

correct
to the

To give full satisfaction to

the farmers and public.

To aim for providing higher price

than that of wholesale price to the
farmers for their vegetables and
fruits.
To provide the fresh fruits and
vegetables at the lesser price than
that of retail price to consumers.

Agri Export Zones (AEZs) are

promoted with the objective of
promoting exports of agricultural
produce from selected areas of
productivity prominence.
Food parks provide an
opportunity
of
increasing
processing capabilities in the
state.
The AEZs and the Food Parks are
two important linkage points which
helps in absorption of Fruits and
Vegetables
for
further
value
addition.

Indian Food Park

The food park is a private sector unit situated at
Palavanatham (Virudhunagar) has an area of
68 acres of land
A pilot plant for food processing, four
cold storage units and a quality control
lab are available
Nilakottai Food park (Dindigul Dist)
Proposed
Facilities like pack house, fruits and
vegetables dehydration unit and fruits
and vegetables processing unit are
proposed

National Horticulture Board (NHB) was setup with a Mandate to

promote integrated development in horticulture
To help in coordinating , stimulating and sustaining the
production and processing of fruits and vegetables and to
establish a sound infrastructure in the field of production

processing and marketing with a focus on post

harvest management to reduce losses.
Development
of
Commercial
Horticulture through Production and
Post-Harvest Management
Production Related
PHM/ Processing related

Development of Commercial Horticulture through

Production and Post Harvest Management of
Horticulture Crops
Capital Investment Subsidy Scheme for construction/
expansion/ modernization of Cold Storages/Storages
of Horticulture Produce
Technology Development and Transfer for
promotion of Horticulture
Market Information Service for
Horticulture Crops
Horticulture Promotion Service

STATE PLAN SCHEMES

Integrated Horticulture Development Scheme
This scheme is being implemented in 29 districts
excluding Chennai.
During 2006-07, this scheme is being
implemented with an outlay of
Rs.266.340 lakhs.
Under this scheme elite planting materials, high
yielding / hybrid vegetable seeds are being
distributed to horticultural crops cultivating
farmers at 50% subsidised cost.
The scheme is proposed to be
continued with an outlay of Rs.280.82
lakhs during 2007-08.

Under this scheme, pedigree fruit plants, high yielding

vegetable seeds, spices, plants, farm equipments like
sprayers, oil engines etc. are distributed to the
horticultural growers of The Nilgiris district at 25%
subsidy.

During 2006-07, a sum of Rs.278.250 lakhs has

been allotted to implement the scheme.
The Nilgiris district has been included under
National Horticulture Mission, the scheme is
proposed to be continued with an outlay of
Rs.344.93 lakhs during 2007-08.

Under this scheme planting

materials, fertilizers and plant
protection
chemicals
are
distributed to Chennai city
dwellers
besides
providing
technical know-how to them.
During the year 2006-07, the
scheme was implemented with
an outlay of Rs.3.00 lakhs and
the scheme is proposed to be
continued with an outlay of
Rs.3.00 lakhs during 2007-08.

Tamil Nadu Precision Farming

Project is being implemented in
Vellore, Erode, Madurai, Theni,
Tirunelveli, Kancheepuram and
Tiruvallur districts involving 90%
subsidy for which an amount of
Rs.992.950 lakhs was sanctioned
during 2005-06.
The Scheme is being implemented
during
2006-07.
Under
this
scheme, annual fruits, vegetables
and flowers will be cultivated in an
area of 735 Ha. adopting precision
farming technologies.

Micro Irrigation
(Government of India 80% and State Government
20%)
Under this scheme, micro irrigation (Drip and
Sprinkler irrigation system) will be promoted
to horticultural crops for which 50% subsidy
will be given to the growers.

Each beneficiary will be assisted to install micro

irrigation systems in their holdings to a maximum
extent of 5 hectares. During 2007-08, an area of
1,30,100 acres is proposed to be covered with an
outlay of Rs104.00 Crores.

The
scheme
will
be
implemented through the
District
Micro
Irrigation
Committee headed by the
District Collectors in 29
districts (except Chennai.)

As micro Irrigation with fertigation can reduce

requirement of water for sugarcane crop by 40%
and protected from drought, this will be taken up
in 74,100 acres with 50% subsidy to benefit
sugarcane farmers.

National Horticulture Mission

This scheme aims at holistic development of
Horticulture involving appropriate cultivars, good
agronomical practices, post harvest handling,
processing and marketing with an end to end
approach.
The potential 14 districts selected for the
implementation of National Horticulture Mission
are Coimbatore, Erode, The Nilgiris, Salem,
Dharmapuri, Krishnagiri, Cuddalore, Madurai,
Theni, Dindigul, Trichy, Sivagangai, Tirunelveli and
Ramanathapuram.

Under this scheme, focus crops viz., mango, aonla, banana,

cashew, chillies, turmeric, aromatic plants and flowers are
promoted adopting cluster approach.
This scheme has been implemented in the focus
districts incurring an expenditure of Rs.46.00
crores during 2006-07.
During 2007-08, this scheme is proposed to
be implemented with a financial outlay of
Rs.98.00 crores in 77300 acres, with 15%
state share and 85% Government of India
share.
The scheme is implemented through District
Mission Committees headed by District
Collector and the District Assistant Director
of Horticulture is the Member-Secretary of
the Committee.

www.nhb.gov.in
www.exim.indiamart.com
www.tn.gov.in
www.foodpark.com
www.mandiboard.nic.in
www.fao.org