DISTRIBUTION MANAGEMENT

LECTURE 1
INTRODUCTION TO LOGISTICS & DISTRIBUTION
HUMAYUN AKHTAR

Lets get to know each other..

Myself !
You !
The Subject !

WHO AM I ?
Humayun Akhtar Awan

National Engineering & Scientific Commission (NESCOM), Government of

Pakistan, Islamabad
Project Director Programme Mgmt. / Technology Integration

Qualifications:

MS (Engineering Management)
BS (Mechanical Engineering)
ISO 9000 QMS Lead Auditor

Prior Experience:

Allied Engineering & Services Ltd (CATERPILLAR) -Industrial Sales

Pakistan Tobacco Company Limited (British American Tobacco BAT)
Manufacturing / TQM / QMS
Freelance Consultant Quality Management Systems
Packages Limited Production / ERP
JWT Asiatic Advertising Client Services
Fauji Foundation Production / Quality Assurance

TRAINING / TEACHING EXPERIENCE

Lead Trainer on Contract / Proposal Management, Supply Chain Management /
Project Management and Warehouse Management at Air University, Islamabad
WTO, ITC and UN Trainer on Supply Chain Management
Guest Trainer for NRSP on Strategic Planning
Visiting Faculty Member / Thesis Supervisor for Post-Grad and Under-Grad (MS,
MBA, MPA & BBA) 2006 onwards:

Iqra University
Fatima Jinnah Women University
Army Public College of Management Sciences
SZABIST, Islamabad
Bahria University
Management Development Institute (MDI)

Subjects taught to date:

Innovation & Technology Management

Supply Chain Management
Project Management & Project Constraints
Strategic Management
Operations Research / Management
Global Outsourcing
Total Quality Management
Strategic HRM / Managing Organizations
Knowledge Management
Project Quality & Communication Management
Project Risk Management
Project Procurement Management
Production & Operations Management
Project Review, Assurance & Governance

Introduce yourself
I am.
My qualifications .
I work for .
motivates me most
I wish I was.
My goals through this course
Page 5

Goals in LIFE

Scope & Definition

INTRODUCTION
Some of the different names that have been applied to
distribution and logistics include:
physical distribution;
logistics;
business logistics;
materials management;
procurement and supply;
product flow;
marketing logistics;
supply chain management;
demand chain management;
and there are several more.

INTRODUCTION
One quite widely accepted definition that uses some of these terms
also helps to describe one of the key relationships. This is as follows:

Logistics = Materials management + Distribution

Supply Chain = Suppliers + Logistics + Customers
Logistics and the supply chain are concerned with physical and
information flows and storage from raw material through to the final
distribution of the finished product. Thus, supply and materials
management represents the storage and flows into and through the
production process, while distribution represents the storage and flows
from the final production point through to the customer or end user.

Flow Representation of Logistics FMCG

Manufacturer

 Logistics is the management of all activities which facilitate

movement and the coordination of supply and demand in the
creation of time and place utility. (Hesket, Glaskowsky and Ivie, 1973)
Logistics is the art and science of managing and controlling the
flow of goods, energy, information and other resources. (Wikipedia)
Logistics management is the planning, implementation and control
of the efficient, effective forward and reverse flow and storage of
goods, services and related information between the point of
origin and the point of consumption in order to meet customer
requirements. (Wikipedia, 2006)
Logistics is. . . the positioning of resource at the right time, in the
right place, at the right cost, at the right quality. (Chartered
Institute of Logistics and Transport (UK), 2005)

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key areas representing the major

components of distribution and logistics
These will include transport, warehousing, inventory, packaging
and information.

Logistics costs as a percentage of

GDP for selected countries

THANK YOU