British designer Vivienne Westwood (born 1941) is often

credited with being the creator of "punk fashions, " among

other trend-setting styles.

BRAND DEVELOPMENT

Vivienne Westwood

 By late 1960s London, inspired by 1950s clothing, music

and memorabilia.
Start making Teddy Boy clothes for McLaren and in 1971
they opened Let it Rock at 430 Kings Road.

BRAND DEVELOPMENT

Vivienne Westwood

 By 1972, Westwood and McLaren began to design t-shirts

with provocative messages

By 1974 the shop had been renamed Sex

1980 the shop was refitted and renamed Worlds
End, the name still in use today

BRAND DEVELOPMENT

Vivienne Westwood

Clothing lines
Red label
Gold label
Man
Anglomania

BRAND DEVELOPMENT

Vivienne Westwood

Pirates, AW 1981-82, first catwalk show.

BRAND DEVELOPMENT

Vivienne Westwood

Harris Tweed, AW 1987 88

BRAND DEVELOPMENT

Vivienne Westwood

Anglomania, AW 1993-94

BRAND DEVELOPMENT

Vivienne Westwood

Men collection

BRAND DEVELOPMENT

Vivienne Westwood

Spring, Summer 2011 - Anglomani collection

BRAND DEVELOPMENT

Vivienne Westwood

STRONG AND UNIQUE DESIGN STYLE

MATERIAL SOURCING

PRODUCT DEVELOPMENT

Vivienne Westwood

Offshore Production
China, Malaysia & Indonesia.

PRODUCT DEVELOPMENT

Vivienne Westwood

Price range of Womens wear

LOXO DRESS

CHANGEANT TAFFETA DRESS

Price: 220.00
94% Viscose 6% Spandex
Size : XXS~XXL

Price: 805.00
metallic lustre of the Changeant
Silk Taffeta
Size : 38~46

PRODUCT DEVELOPMENT

Vivienne Westwood

Price range of Womens accessories

PONY SKIN BELT

BROWN/LEOPARD

VINTAGE SUITING TARTAN

Price: 105.00
leather with silver eyelets and
buckle
Size : one size

HEART BELT
Price: 195.00
100% Wool
Size : S~L

PRODUCT DEVELOPMENT

Vivienne Westwood

Price range of Mens wear

ELIZABETH T-SHIRT

MARINA COAT

Price: 95.00
100% Cotton.
Size : XS~XL

Price: 1015.00
90% Fleece Wool 10% Nylon
Size : 44~56

PRODUCT DEVELOPMENT

Vivienne Westwood

Price range of Mens accessories

MINI BAS RELIEF EARRINGS

REVERSE HEART PENDANT

LARGE

Price: 70.00
Swarovski Crystals with imitation
rhodium

Price: 105.00
Silver
Size : one size

PRODUCT DEVELOPMENT

Vivienne Westwood

Licensing Agreement:
Palladium Alliance International (PAI)
Zeon Limited
Nine West(Shoes)
Wedgwood Pottery

BRAND EXTENSION

Vivienne Westwood

Marketing / Advertising

BRAND EXTENSION

Vivienne Westwood

Stores, Retailers and Outlet shops

BRAND EXTENSION

Vivienne Westwood

BRAND DEVELOPMENT

Marc Jacobs
MARC JACOBS was born in 1963 in New York.
In 1981, he was in High School of Art and Design
graduate, after admission to Parson's School of
Design.

BRAND DEVELOPMENT

Marc Jacobs
1984, Jacobs and Robert Duffy partnership formed
Jacobs Duffy Design
In 1986, launched the first personal name "MARC
JACOBS.

BRAND DEVELOPMENT

Marc Jacobs
In 1987, Jacobs was awarded the fashion industry's
highest honor "The Council of Fashion Designers of
America (CFDA) Perry Ellis Award for New Fashion
Talent.
In 1992, Jacobs was again CFDA award "The
Women's Designer of the Year Award".

BRAND DEVELOPMENT

Marc Jacobs
Clothing Lines:
MARC JACOBS
MARC BY MARC JACOBS
JACOBS BY MARC JACOBS
LITTLE MARC JACOBS

BRAND DEVELOPMENT

Marc Jacobs
MARC JACOBS Spring Summer Resort 2010

BRAND DEVELOPMENT

Marc Jacobs
MARC BY MARC JACOBS Spring Summer 2010

BRAND DEVELOPMENT

Marc Jacobs
MARC BY MARC JACOBS Fall Winter 2010

BRAND DEVELOPMENT

Marc Jacobs
MARC BY MARC JACOBS MEN Fall Winter 2010

PRODUCT DEVELOPMENT

Marc Jacobs
PRODUCT STYLE AND DESIGN IDENTITY

Comfortable cotton and wool is still a favorite material Jacobs

Iron gray color bias, rice, white, green and burgundy color system
such as low.
Colorful and often eye-catching colors, lovely rich patterns.

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Babylon Blanket Coat

Oversized, vintage inspired, striped blanket coat,
a key look for the FA11
Material : 70% Wool, 30% Polyester.
Price: UK$898.00

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Overdyed Shearling Coat

Warm and luxurious over dyed leather, for a worn
in feel, with sheering lining. Hits at mid thigh.
Material: over dyed leather
Price: UK$3,735.00

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Rose Vine Guipure Dress

Open back long dress with caplet shoulder detail,
nude slip and circular open front with toggle
closure at neck.
Material: Ships with black slip.
Price: UK$4,200.00

PRODUCT DEVELOPMENT

Marc Jacobs
Product Price Range

Stam
The Stam in a shiny lambskin texture and hanging
lock branding. Refined leather inserted chain.
Rolled leather handles. Kiss closure. Flat front zip
pocket.
Material: 100% Lamb Leather. Cotton Lining.
Made in Italy.
Price: UK$3,735.00

BRAND EXTENSION

Marc Jacobs
Finance and Managing
Marc Jacobs International Company, L.P. is part of the stable of brands held by
French Luxury firm LVMH
LVMH owns 96% of MJI but only 33% of the trademarks, meaning that LVMH
has power of the purse only, but Jacobs and Duffy main creative control.

BRAND EXTENSION

Marc Jacobs
Product Extension
WATCHES, FRAGRANCE, EYEWEAR COLLECTION

BRAND EXTENSION

Marc Jacobs
Marketing and Advertising

BRAND EXTENSION

Marc Jacobs
Store Extension
The group of shops are covering in U.S.A , New York, San Francisco and Los Angeles, BAL
Harbor, Las Vegas, Guam, Chicago, Savannah, Boston and Provincetown, Massachusetts,
Paris, London, Madrid, Copenhagen , Moscow, Beirut, Riyadh, Dubai and Kuwait, Japan and
throughout Asia.

The End