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Strategies
INTRODUCTION
GOALS
Goals are the AIMS, MISSION of the
organsiation.
Corporate Goals are determined by
CEO with the advice of other senior
members of Management and this is
ratified by the Board of Directors.
Sometimes Goals set by the Founders
Goals
Profitability
Maximising Shareholders Value
Minimising Risk
Strategy
Strategy Formulation
Levels of Strategy
Levels of Strategy
1.
Corporate-level Strategy
The set of strategic alternatives that an organization
chooses from as it manages its operations
simultaneously across several industries and several
markets.
2. Business-level Strategy
How the organization conducts business in a particular
industry.
3.
Functional-level Strategy
Strategy developed for specific functional areas
such as marketing, finance, and so forth.
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Levels of Strategy-Making
Corporate
Strategy
Business
Strategies
Functional
Strategies
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BCG Matrix*
Market Growth Rate
High
Stars
Cash
Cows
Question
Marks
Dogs
Low
High
Low
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Suppliers
of Key
Inputs
Rivalry
Among
Competing
Sellers
Potential
New
Entrants
Buyers
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Generic Strategies
3. Focus strategy
An organization concentrates on a specific regional
market, product line, or group of buyers.
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