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g
Me
it s
b
a
Mega Hz
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 2
data
voice
6:00
00:00
8:00
10:00 12:00
14:00
17:00
22:00
Small Cells
@Home
(1 2 Cells)
On the
Go
@Work
(2 4 Cells)
On the
Go
@Home
(2 3 Cells)
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 3
Off Loading
(AP, Femto, )
Air/TRX/Site
Node
Spectrum &
Floor space
Processing
capacity
Backhaul
Backbone
Core
Web
bandwidth
bandwidth
Switching
Apps servers
Bandwidth, CPU &
Storage.
+ Sectorization
+ Small cells
+ Additional spectral
capacity (if available)
+ Introduce more
efficient technology
RNC
RNC
SGSN
SGSN
LL MW Fiber
+ Colors
GGSN
GGSN
Packet
Core
Web 2.0
Node
+CPU
+CPU (i.e., CE, etc.)
(up-to system limit)
RRC
+ Colors
+ switching
capacity
+ CPU
+ switching
capacity
RAB
PDP context
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 4
20% mobility
on a per user basis. Note: This empirical law applies to volume as well as packet switched signaling.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 5
Customers versus
Data Volumetric Consumption
12 month ago
Today
Some of the diffusion over the 12 month might also be impacted by FUP cutting off the extreme usage.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 6
3G traffic distribution
50% of sites carries 80% of 3G devices and 95% of 3G traffic.
Illustration
40%
20%
3G Devices
3G-Traffic Volume
0%
0%
20%
40%
60%
80%
100%
3G-Cells
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 7
iPhone
Smartphone
Data growth
Volume growth
180%
160%
Smartphone
penetration
80%
Basic phone
65%
50%
30%
Active Postpaid
Data users
2009
Other
15%
2010
Blackberry
14%
Total
Android
Apple
44%
275%
Android
95%
Illustration
2011
120%
65%
2009
35%
2010
40%
2011
Note: >90% of all smartphones are active data users. 65% of all postpaid have a smartphone, iPhone has a 40% share of all postpaid smartphones.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 8
Volume growth
Smartphone
penetration
Smartphone
iPhone.
250%
3%
Active Prepaid
Data users
Basic phone
2009
2010
22%
2011
Android
19%
Apple
10%
550%
Total
400%
Android
170%
Blackberry
55%
Illustration
7%
60%
2009
2010
2011
of all prepaid smartphones are active data users. Ca. 20% of all prepaid have a smartphone, iPhone share is 10% of all prepaid smartphones.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 9
15 : 1
Postpaid
Prepaid
00 02 04 06 08 10 12 14 16 18 20 22
.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 10
Jan-11
+12 Month
RIM
- 30% Signaling
Windows
- 35% signaling
Apple iOS
Symbian
Basic phone
Volume development per device
Great improvement in iOS & RIM signaling load Android not so!
1
+200%
3G growth
Growth will
will continue
continue for some time
and eventually decline as subs convert to LTE.
Illustration of a European Market
with ca. 50+% prepaid base.
Illustration
Total 3G Data Traffic1
GSM 3G Conversion
3G
Prepaid
CAGR 75%
@ 2006 - 2011
2006
3G LTE
Conversion
3G
Contract
2017
2025
Note: Due to the complex dynamics of technology migration and dependency on operator policy the phase-off of 3G is highly uncertain.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 13
Illustration
by 2025
500+ 2015 traffic
@ 100% LTE share
3G LTE Conversion
LTE CAGR 84%
@ 2013 - 2018
LTE 2 3G Traffic
@ 30% LTE share
2012
LTE
2018
2025
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 14
3G LTE LTE-a
Conversion
NOT GOOD
AT
ALL!
More spectrum.
A lot more
Complexity, Capex and Opex
(*) realWireless report for Ofcom,: 4G Capacity Gains, Final Report, January 2011.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 15
Etc..
Financial
Network
Experience
Data
Data
Satisfaction
Data
QoE
Speed
Segmentation
CSSR
CDR
Data
Expectations
Expectations
unfulfilled
fulfilled
Customer
Behavioral
Service Data
Data
Dis-satisfaction
Device
Network State
From cell level up
Mobility
Data
Voice
Signaling
Load
SMS
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 16
Illustration
3G Coverage & Capacity.
Network Optimization.
Re-prioritizing deployment.
Ca. 35+% of smartphones.
Ca. 30% of active customer.
< 5% of active customer.
Out of Technology Scope
Dependency on perceived quality.
*Participants in the survey are informed and agreed (i.e., opt in policy applied) that their data will be used for research. No DPI applied.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 17
C4ell
C1ell
Cn-2ell
Cnell
Cn-1ell
n = 20,000 Cells
5 load-functions (output)
16 input cell-level parameters (input)
Up-to 100,000 regression models.
Planning validity < 4+ month
Paper on Mass Scale Modeling for Prediction and Simulation of the Air-Interface Load in 3G Radio Access Networks, by Radosavljevik, v.d. Putten & K. Kyllesbech
Larsen submitted to The 18th ACM SIGKDD Conference on Knowledge Discovery and Data Mining12, *One 1 RRC per active device.
1
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 18
in
all
99
Vo
ice
PA
A
UP
gn
(v
1)
)R
HSD
HS
Si
1
( 1)
)
(z 1
)
(y 1
(x
Illustration
Effective rate pj
per device
Cell
Ci Installed capacity
.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 20
FUP flavors
Throttling
FUP Limit
1 Mbps
64 kbps
Days of
normal usage
31
.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 21
FUP or FAD?
Volume-driven FUP (of today) has little structural impact.
Time to
FUP limit
80%
98%
< 0.5%
< 2%
Example:
>2,500 Years
>250 Years
>25 Years
>2.5 Year
100 Days
30 Days = Reset
10 Days
Days to reach 500MB
1 Day
2.5 Hour
Illustration
1
FUP Addressable
-15% Drop
Post-FUP
Post-FUP
Illustration
Note: Fair Use Policy with throttling to 64kbps after limit has been reached.
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 23
Dr. Kim Kyllesbech Larsen, 3G, HSPA+ & LTE Optimization, April 17th 2012, Prague, Czech Republic. 24
25
Thank you fo
r your interes
t!
Contact: kim.larsen@telekom.de
Mobile: +31 6 2409 5202
http://nl.linkedin.com/in/kimklarsen
http://www.slideshare.net/KimKyllesbechLarsen