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SESSION

HR Practice in
Bangladesh:
A Study on
Brac Bank Linited

Prepared for
Md. Abu Jafar
Faculty of Business & Economics
Daffodil International University
Uttara Campus

Prepared By DIU STARS

1. Nymoon Nahar Shathi

121-14-302

2. Roksana Yesmin suma

122-14-324

3. Sinthia Bari

122-14-328

4. Syed Minnat Hossain

122-14-320

5. Md. Salauddin

122-14-347

After reading this chapter,

you should be able to:
Objective, and Methodology of
this report
Brief Activities Of HRM
SWOT Analysis
Relationship of effective HR
practice and organizational
success
Conclusion

Introduction
Banks are financial institutions which deal in money. It takes in money
from those who are not using them at the moment and lends it to
those who are in a position to use them for production purpose. The
HR Strategy encompasses organizational development activities,
which aim to improve the Banks capacity to achieve greater
effectiveness, including improved quality of service. HR practices and
their relationship with organizational success which are personnel
selection, performance appraisal, incentive compensation, job design,
grievance procedures, information sharing, attitude assessment,
labor-management participation, recruitment efforts, employee
training and promotion criteria. These HR practice in very important to
achieve organizational success and these practices have positive
relationship with organizational success.

Objective of this study:

The main purpose of the research is to measure HR Practice of
BRAC Bank Limited is the survey method.
The main objectives of the study are as follows:
The broad objective of the study is to prepare report on HR Practice of BRAC

Bank Limited.
To identify the HR practice Process of BRAC Bank
To identify human resource management of BRAC Bank
To get a clear concept about effectiveness of HR practice and the limitations of
HR management of BRAC Bank Ltd

Methodology of this study:

Our report is the HR practice in Bangladesh: A study Brac Bank
Ltd. will be mostly qualitative in nature. The study will take place in
Brac bank. To fulfill the objectives of this study total work is divided into
two major parts like Secondary sources and Primary sources.
The sources are shown in the following table:
Types of
Information

Sources of Information
Face to face Interviews

Primary
Information
Secondary
Information

Phone interviews etc

Internet, printed materials related to study
area
Books, journal, internet, reports etc.

Limitation of this study:

To prepare a report on the topic like this in short time
duration is not very easy task. In preparing this report
some problems and limitations have encountered which
are as follows:

Limitation of time
Data insufficiency
Lack of records
Lack of Fund
Fear of disclosure

Finally, this is the researcher first experience on job, so there

may arise some faults in this report though the researcher have
tried his level best to over come the problem.

Background of Brac Bank:

BRAC Bank Limited, with institutional shareholdings by BRAC,
International Finance Corporation (IFC) and Shore cap
International, has been the fastest growing Bank from 2004 to
2007. The Bank operates under a "double bottom line" agenda
where profit and social responsibility go hand in hand as it strives
towards a poverty-free, enlightened Bangladesh.
Today, BRAC has emerged as an independent, virtually selffinanced paradigm in sustainable human development.
Founded in mid 2003, Shore Cap has a current base of $28.3
million in capital commitments and seeks to support the growth
of development finance institutions in Africa, Asia and Eastern
Europe.

Mission & vision of Brac Bank:

Mission
MissionStatement
Statement
One
OneOf
OfMission
MissionOf
OfBrac
Bracbank
bankLtd
Ltdis:is:
Sustained
Sustainedgrowth
growthinin'small
'small&&Medium
MediumEnterprise'
Enterprise'sector
sector

Vision
VisionStatement
Statement

Building
Building aa profitable
profitable and
and socially
socially responsible
responsible financial
financial institution
institution focused
focused on
on
Markets
Markets and
and Business
Business with
with growth
growth potential,
potential, thereby
thereby assisting
assisting BRAC
BRAC and
and
stakeholders
stakeholders build
build aa "just,
"just, enlightened,
enlightened, healthy,
healthy, democratic
democratic and
and poverty
poverty free
free
Bangladesh".
Bangladesh".

Human Resource Division in Brac Bank:

BRAC Bank Ltd has a small but strong Human Resource team.
They are devoted to deal with the followings:
HR planning
Recruiting, selecting
Orientation and socialization
Training and development
Compensation, employee benefit
Placement and performance appraisal of employees
Disciplinary actions
Employee welfare program

HRM Practices in Brac Bank:

The overall HR practice of BRAC Bank Ltd are:

HR Planning of BRAC Bank

Job Analysis

Job requirement

Job Description

Recruitment & Selection

HRM Practices in Brac Bank:

Employee training & Development

Performance appraisal and promotion
HR Compensation Activities
HR Controlling Activities

SWOT Analysis:
Strength:
Company reputation and goodwill
Experienced and efficient management
team and human resource
Good services
Larger corporate client base

Opportunity:

Weakness:
Lack of competitive power of salary
scale
Lack of adequate marketing
(advertising and promotion) effort
All branches dont provide online
services

Threats:

Automation of transaction processes

and online branch banking

Frequent changes of banking rules

by Bangladesh Bank

Regulatory environment favoring

private sector development

Market pressure for lowering of

interest rate of debt
National and global political unrest

Effective HR Practice & Organizational Success:

These HR practice are very effective to

improve performance. By this practice
they can collect capable and effective
employee. Its compensation and benefits
even punishment help to receive the best
efforts from employee.

Recommendation of the study:

The HR recruiting, selecting, training and
development process should also be improved
among the other branches outside Dhaka.
Off the job training should be increased.
The process of selecting, training, and
maintaining human resources should be more
systematic and reliable so that a round
outcome can be achieved.
Customer service skill are needed some
improvement and effective steps should be
taken to provide none stop service related
training as early as possible.
Attractive salary scale should be introduced to
attract experienced and skilful HR employed in
the other organization.

Conclusion:
It is HR which upholds the success of an organization and makes
the organization as an ideal renowned organization. The BRAC
Bank ltd is one of the renowned private commercial bank in the
banking sectors of Bangladesh. Human Resource function is to be
designed to attract, obtain retain and maintain the qualified
workforce to meet the future organizational needs and challenges.
Through efficient handling of HR practice in the banking sector can
successfully continue its operation. HR practice confirms the each
goal of an organization those fulfils the mission as well as the
vision of the organization.