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SOCIAL MEDIA & INTERNET

FOR
ENTREPRENEUR
STRATEGY

What is Your

Expectations

Contents
01. Social Media Tools for Business
02. Hands-On Social Media Tools
03. Search Engine Optimization Strategy
04. Keyword Strategy & Registration

The Top 10 Benefits

01. Increased brand recognition (syndicate
content)

Improve brand loyalty (connect with audience)

03. More opportunities to convert
04. Higher conversion rate (humanization elements)
05. Higher brand authority (expert : i.e paultan)
02.

The Top 10 Benefits

06. Increase inbound traffic
07. Decrease marketing costs
08. Batter search engine ranking
09. Richer customer experiences
10. Improved customer insights (social listening)

SOCIAL MEDIA

Programme: New Entrepreneurship Foudation (NEF)

Module:Social Media and Internet Strategy
Date: 08 & 09 JAN 2014

Programme: Retail 200 - PKNS

Module:Social Media and Internet Strategy
Date: 28 JAN 2014

CELIK MEDIA SOSIAL DI KALANGAN PELAJAR

Programme: Majlis Kepimpinan dan Latihan Universiti-Universiti Malaysia

Date: 29 JAN 2014, @ Universiti Malaya

Social Media and Why Now?

W O RPopulation
L D S P U P U Land
A T I O Social
N
World
Media

the worlds pupulation is

7.2 Billion
1.2 Billion
Estimate number of Social Networking Users

NEARLY 20% of overall time spent

online is spent on Social Networking Sites

P O P U L AR S O C I A L M E D I A AP P L I C ATI O N S

FACEBOOK
1.3B

GOOGLE+
1B

TWITTER
554.7M

INSTAGRAM 4SQ
200M
8M
W W W .FACE BOO K.COM / CO ACHM E GAT

How About Companies in Malaysia?

Social Media Used in Companies

1,761,051

1,700,811

1,390, 976

1,305,416

1,152,616

Number of Facebook Fans in Malaysia

17,543, 528

15,319,998

11,974,742

7,580,325

6,164,806

Number of YouTube Viewers in Malaysia

901,434

284,379

171,805

119,354

67,452

Number of Twitter Follower in Malaysia

W W W .FACE BOO K.COM / CO ACHM E GAT

SOCIAL MEDIA SURVEY

01

05

09

02

06

10

03

07

11

04

08

12

W W W .FACE BOO K.COM / CO ACHM E GAT

SOCIAL MEDIA SURVEY

01

05

09

02

06

10

03

07

11

Alerts
04

08

12

W W W .FACE BOO K.COM / CO ACHM E GAT

Provides a search of scholarly literature across many disciplines and

sources, including theses, books, abstracts and articles.
W W W .FACE BOO K.COM / CO ACHM E GAT

More Category

W W W .FACE BOO K.COM / CO ACHM E GAT

6 COMMONSOCIAL MEDIA CATEGORY

Social Networks
Bookmarking Sites
Social News
Media Sharing
Microblogging
Blog Comments and Forums

Find at least five (5) social media tools for each category

The 9 Social Media Game Plan

Step 1: Analyse Your Organization
Step 2: Analyse Your Audience
Step 3: Define Your Objectives
Step 4: Assess Your Resources
Step 5: Evaluate Your Options/Tools
Step 6: Make A Plan
Step 7: Implementation
Step 8: Watch And Learn
Step 9: Refine And Improve
W W W .FACE BOO K.COM / CO ACHM E GAT

INTERNET STRATEGY

.domain

What is TLD
Top Level Domain. . . . . . .

.com
www.cyberview.com

www.trainingatcyberview.com
www.training.cyberview.com

EMD

Exact Match Domain?

What is EMD

Exact Match Domain is a domain using the

exact keyword phrase that you are targeting.

www.trainingatcyberview.com
Search: training at cyberview
domain: www.trainingatcyberview

Diapers.com
[Amazon]
WebHosting.com [AT&T]
CloudComputing.com [Dell]
RentalCar.com
[eEnterprise]
History.com
[The History Channel]
OfficeSupplies.com [Office Depot]
clothes.com
[Zappos.com]

91.3 %
1 st Page

Legitimate
Search

Desperate

Gooooooooooogle
1 2 3 4 5 6 7 8 9 1011 Next

Its gotta be here

Somewhere.

God help you what are you

Still doing here

Google Search
1 ST Page

15 %
Paid

85 %

91.3 %
1 st Page

Organic

Data Driven by Chitika Insights June 2014

Data is representative of Google search traffic only

Search Engine Optimization &

Social Media Optimization

st

Page Criteria

1.
2.
3.
4.
5.
6.
7.
8.
9.

The TLD
The EMD
The Content 'content is king' (relevant content)
The Backlink and Internal Link
The Content + Tag + Keywoard + Description Match
Content Update / Posting
Check-In Time and bounce rate
Sharing / Tag / Like
Engagement

st

Page Criteria

Internet
1. The TLD
2. The EMD
3. The Content 'content is king'
(relevant content)
4. The Backlink and Internal Link
5. The Content + Tag +
Keywoard + Description Match
6. Content Update
7. Check-In Time and bounce
rate

Social Media

1. Posting
2. Sharing / Tag / Like
3. Engagement

Hands-On Exercise
Register on Social Media

https://login.live.co
m/
https://mail.google.com
www.facebook.com
https://login.live.com/
http://www.bing.com/toolbox/webmaster

Hands-On Exercise

Project Presentation
1. Identify You Social Media Strategy
2. Create Blog for Your Business Content
3. Link to Facebook, Broadcast to your
Friends and Get Feedback
Note: You can use YouTube and any other media to help you with
your social media plan