S.K.

SCHOOL OF BUSINESS MANAGEMENT

Submitted To: Prof. K.L.Rathod

CASE -1

Case study of Nike

Submitted By : Yagnik limbchiya

(15)
Vinayak Makwana(19)
Ravindra Patel (38)
Nirav prajapati (43)

INTRODUCTION
Founded: 1964(as blue ribbon sport)

1971 (as Nike inc.)

Founder:Bill bowerman , phil knight
Headquarters: washington , califonia, U.S
Area served : world wide
Key people :
chairman: Andy Bryant
CEO : Brain krzanich
President : Renee James

4P

Promotion : intel does a lot of advertising on

television and magazine publication . Also you will
see intel as the chip on same computer
advertisements. When we see dell advertisement
they will flash and intel logo during the
advertisement. Intel has used the blue men to
advertise. There are people where faces are blue.
Pricing : since the semi conductor chip is in a
highly competitive industry intel known its
customer are price sensitive they make low
margins on the centrino or low end chips and make
fatter margins on chips that go into servers.

Place :Most of intels sales would go to the

computer manufacturers such as Dell , HP
Product: intels product like microprocessor,
chips, home
entertainment,mobile,devices,classmatepcs atom
processor,

PROBLEM ARES: UNCLEAR BRAND

IMAGE
In the early days Intel microprocessor were
known simply by there engineering number such
as 80386 or 80486.Since number cant be
trademarked. Competitors came out with their
own 486 chips so Intel do not differentiation
itself from the competitors and consumers could
not see Intel's products. Thus Intel had a hard
time to conviencing the consumers to pay more
for high performance product.

SOLUTION: QUESTION 1
nike +nike with apple consists of a pair of specially
designed nike+shoes and nike i-pad sport
kit, as person runs, i-pad tells the distance pace and
calories burned via voice feedback that adjusts music
volume as it play
nike allows customers to design their own shoes from a
catalogue of pre defind.

SOLUTION: QUESTION : 2
In mid- 2000s the pc industry got into slow development

so the company created a 2 billion global marketing

campaigns to help reposition Intel form a brainy
microprocessor company to a warm and fuzzy company.
As a part of the campaign , Intel's new slongan leap
ahead, "replace familiar Intel inside and create a new
logo.
By adopting new tagline leap aehad company lost their
traditional value of familiar tagline intel inside but the
new tagline help the company for development. After
adopting new tagline company also created a classmate pcs
for children in remote region of the world and it hepls in
expanding education technology throught the world. Intel
also lunched atom processor design for mobile internet
device, netbook, and nettops. on that year intel introduced
a most advance microprocessor the intel core it.
The Intel most recent ad campaingn aimed to improve the
companys awareness was entitiled sponsers Tomorrow.

s.k.school of business management

Submitted to:-Prof. k.L.Rathod

CASE -2

Case study of Cisco

CONTENT

Introdution
Problem araes
Stitution of analysis

INTRODUCTION
Cisco systems is the worldwide leading supplier
of net working equipment for the internet.
Cisco was fonuded in 1984 by a husband and wife
team.
Cisco opened its first international offices in
london and farnce in 1991.
The company sells hardware like routers and
switches, software and services that make most
of the internet work.
During the 1990s cisco acquired and successfully
integrated 49 companies into its core business.

PROBLEM AREAS: LOW BRAND

AWARENESS
Although

the company was extremely

suceessful, brand awareness was low
because cisco was known to many for its
stock price than what it actullay did.

SOLUTION :1
In business to business for a building brand in
business to business context :
Cisco developed partner ship with sony
matsushita and us west to co-brand its modems
with the cisco logo in hopes of building its name
recognition and brand value.
The copmany launched its first television spots as
part of campaing entitled Are you ready?

Company in 2001 the company recognized 11 new technology groups and a

marketing organization which planned to communication the companys
product line and competitive advantages.
In 2003 the company international compaign targeted to the corporate
executive and high lighted ciscos critical role in a complicated
technological.
Cisco also doing the clever advertising means they do not put the brand
into you form the first page.
For a building a brand in the consumer market:

in year 2003 Cisco entered the consumer segment and acquired the linksysa home and small office network gear maker.

in 2006 the comnpay lunched rebrand campaign which increse the

awareness among consumers and launched the tagline the human
network
in recent cisco connected with sport platforms.

SOLUTION 2
Cisco plans to reach out to consumers is a viable
one because it helps to increase the overall value
of cisco brands its also connecting the people
through technology as a result ciscos revenue
increased by 41% 2006 to 2008.
After entering in the consumer marekt cisco
turns sports stadium into digitally connected
interactive venues.
Cisco enter into consumer markets it has gained
new competitior such as, microsoft, IBM and
hewleft packard. So it has done more effort in
advertinsing.