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Group Members
Tushar
Jalan (1282118)
Pranay Mukherjee (1282065)
Vishwarup Acharyya (1282120)
Vivek Chattopadhyay (1282121)
Purnendu Chatterjee (1282071)
II
III
Players in China
Chinas soft drink market has some major players :-
IV
Company
Introductions
Coca Cola
The Worlds largest soft-drink
company
And fifth largest food and
beverage co.
Nestle
The worlds largest food and
beverage co.
PepsiCo
The fourth largest food and
beverage company in the world
Danone
Ranked sixth in the global food
and beverage industry
VI
Wahaha
Wahaha - History
VI
I
Future Cola
VII
I
SWOT
Matrix
Weakness
( )
Strength
( )
S.W.O.T
Opportunity
( )
Threat
( )
IX
Strength Analysis
Excellent Reputation
Diversity in products
Weakness
Analysis
XI
Opportunities
Increase in sales
XII
Threat Analysis
XIII
XI
V
Place
Target
Market
Promotio
n
Price
XV
PRODUCT
Coca-Cola
Classic
Diet
Sprite
Fanta
PRICE
PLACE
PROMOTION
Maximum
presence in large
cities, very weak
in rural areas.
Heavy use of TV
advertising
Changed pack
design to
celebrate Beijing
hosting the 2008
Olympics
XV
I
PRODUCT
Pepsi Cola
Classic
Diet
Dew
7Up
Mirinda
PRICE
Same price as
Coca-Cola
PLACE
PROMOTION
Maximum focus
on the major
cities.
Not even
present
in the rural areas.
Done in a lesser
amount
compared to
Coca-Cola.
Use of TV
advertisements
and print media
XVI
I
PRODUCT
Future
Cola
Regular
Kids
Coffee
PRICE
Low price
compared to
competitors
PLACE
High presence in
the smaller, rural,
areas
Strong
relationship with
local distributors
PROMOTION
Marketed as
Chinas Own
Cola.
National
celebrities are
used in TV and
print
advertisements
XVII
I
Conclusion
XI
X
xx
Thank you!
Have a good
day!