THINK BEFORE ITS TOO LATE

by Edward De Bono

De Bono is a classic scholar in

the field of creative thinking
and is widely recognized for his
theories of creative thinking ,
in particular lateral thinking.
WHAT IS
CREATIVITY ???

Well.
Creativity is
universally linked to
the notion of novel
ideas and solutions to
challenges.
At the core of creative
problem solving is the

 De Bono believes that

creativity is an inborn
talent which can be
nurtured, developed and
taught.There is a need
for more deliberate
processes to encourage
and enhance creativity
actively.
existing traditional linear
thinking systems are
excellent, but not
enough.
so, there is a need to
develop new thinking
tools which can help
enhance our creativity.

WHY WE NEED CREATIVITY??

The human brain is not designed to
be creative . It is designed to set up
routine patterns and to use and
follow these patterns. That is why life
is practical and possible.
DO YOU KNOW..?
WE NEED TO USE ROUTINE
PATTERNS 98% OF THE TIME
BUT TO BE CREATIVE ONLY
2% OF THE TIME.

#GAME#
To show this ,there is a game where
you have to start with a letter and
then add another letter. At each
point, as you add another letter, a
whole word has to be formed.
READY.???

 Until the addition of r it was quite

simple to add the new letter to
existing ones to form a new word.
butwith the addition of r it
become necessary to go back and
completely restructure the use of the
previous words.

 We live over time. New information

comes in over time. We add this new
information to what we already have.
There may come a point where we
have to go back and restructure what
we had before . THIS IS CREATIVITY.

LANGUAGE PROBLEM
There is a language problem with our
understanding of word creativity . As we
understand it, if you create something
that was not there before, then you are
creative.
But this may not necessarily be a good
thing. You may have just created a
This leads to the notion
mess.
that
creativity is just being
different for the sake of being
differentwhich is what far
too many people believe.

RANDOM WORD TOOL FOR CREATIVITY

This was the tool that generated

over 20,000 new ideas for a steel
company in a single afternoon from
a workshop.
Reasons why de bono have chosen
this lateral thinking tool first -- it seems totally illogical and
unlikely to work
It may be the easiest of the tool

 Once you have your

random word ,you
then use your random
word to generate new
idea about the subject.
This mental operation
is called MOVEMENT
.
The task is to use the
random word to open
up new lines of
thinking.

PRESENTED BY
ARUSHI BANDHU