EVALUATION OF

ORGANIZED TAXI
INDUSTRY

SUBMITTED TO:
DR. SUSMI
ROUTRAY

GROUP
SECTION

:3
:F

INDUSTRY BACKGROUND

Second largest population in the world

India has one of the biggest transportation networks in the world
Indian public transport is in serious shambles and requires a
complete revamping and modernizing effort
Radio Cab industry is one such industry which was initially
perceived to be a mode of transportation for the elite
India primarily had three wheelered auto rickshaws and ambassador
taxis running on the road to serve the purpose of taxis
More recently, private taxi operators have also started using Toyota
Innova and Toyota Corolla as taxis for inter-state travel

KEY PARAMETERS RESPONSIBLE FOR

THE EMERGENCE OF RADIO TAXI

Often rowdy and unruly behavior of the private taxi operators

Non-adherence and lack of security measures for the vulnerable
people esp. women, children and senior citizens
Non-conformance of regulatory measures by the Government to
appease the driver community
Paucity of well-maintained vehicles which have tamper proof meter
meters installed in the cab
Demand for radio cabs esp. by the white collar executives and
MNCs to provide hassle free, comfortable and reliable commuting
alternative to its employees

CURRENT INDUSTRY
SCENARIO

Evolution of Taxi (Organized) Sector in

India
Phase 1 Inception (FLEET FULLY OWNED)

Phase 2 Transformation (FLEET AGGREGATION MODEL)

Phase 3 Growth (Current Phase)

INDIAN CAB INDUSTRY TIMELINE

MARKET POTENTIAL OF RADIO CAB

INDUSTRY

BUSINESS MODEL

INNOVATOR COMPANIES IN RADIO TAXI

INDUSTRY

UBER BUSINESS MODEL

DOMINANT PLAYERS IN THE INDIAN

MARKET

 Off late they have started several other services

in addition to their main pool of taxis like:

Meru4Kids
Meru4Parties
Meru4Emergencies
Meru4Business

SHE TAXI
A taxi which is being operated just for the women commuters to
provide them a safe travelling environment
Project has been sponsored by Govt of Kerala and Department of
Social Justice
Latest technological gadgets are being provided to provide the
highest degree of security to the commuters in these taxis
First SafeBus: Improving Driving behavior of the She Force, control
over speed, sudden break, sudden turn, engine safety conditions,
safety meter etc
SafetyMap: Map of all emergency Response Systems in the city
including Police, Ambulance, Workshops & Puncture Stations, Fire
force, Safe Night Shelters for women, Hospitals etc
24X7 Security Control Room: All alerts will be received and
vehicles will be proactively monitored from this control room. Any
challenges will be accordingly escalated to the appropriate and
nearest emergency Response Systems available

CHALLENGES FACED BY THE INDUSTRY

Even after offering high level of efficiency and service to commuters,

Radio cabs are mostly used by corporate employees and higher
middle income group whereas others prefer to use autorickshaws

As seen in the UBER rape case in Delhi, the technological prowess

of taxi aggregators has not been able to eliminate such heinous
crimes but certainly they have helped to minimize them

Government policy and regulatory framework is still very unstable

and volatile corresponding t this industry which needs to be fixed
immediately

ROAD AHEAD: FUTURE

With proper Government support and technological innovations, this

industry is poised to grow exponentially changing the way
commuters travel esp. in emerging economies such as India
Service assurance and quality will be the key differentiators to
maintain leadership in this complex industry
Foreign market leaders in the field of taxi aggregators will have to
accustom themselves with the Indian mode of travelling and hence
provide localized solutions
Auxiliary software services for fleet management, fleet tracking,
utilization reporting, driver management, cashless transactions will
help this industry to gain edge over its competitors in the long run