Managerial functions.

Managerial functions.

 Planning: Planning is primary function of management.

It is process of thinking in advance the future course of
actions. It involves what to do, when to do, where to do
and by whom it is to be done. Thus it is actually thinking
before doing. Major activities in planning includes
determination of organizational objectives, projects,
setting policies strategies and making rules, procedures
and budgets.

Planning process opportunity to action.

Organizing.
Organizing: Organizing is process of dividing
work into duties, grouping of these duties in the
form of positions and grouping of these positions
in the form of departments. It is an important
activity which brings together the man power
and resources for accomplishment of goals. It
includes identification of activities, grouping
them in logical positions, assigning the duties to
individual positions and delegating authority and
responsibility to them

Organizing marketing functions.

Marketing Objectives: marketing management determines the

marketing objectives. The marketing objectives may be short term
or long term and need a clear approach. They have to be in
coherence with the aims and objectives of the organization.
Planning: After objectively determining the marketing Objectives,
the important function of the marketing Management is to plan
how to achieve those objectives. This includes sales forecast,
marketing programmed formulation, marketing strategies.
Organization: A plan once formulated needs implementation.
Organizing functions of marketing management involves the
collection and coordination of required means to implement a plan
and to achieved pre determined objectives. The organization
involves structure of marketing organization, duties,
responsibilities and powers of various members of the marketing
organization.
Coordination: Coordination refers to harmonious adjustment of
the activities of the marketing organization. It involves
coordination among various activities such as sales forecasting,
product planning, product development, transportation,
warehousing etc.

Organizing marketing functions.

Direction: Direction in marketing management refers to
development of new markets, leadership of employees,
motivation, inspiration, guiding and supervision of the
employees.
Control: Control refers to the effectiveness with which a
marketing plan is implemented. It involves the
determination of standards, evaluation of actual
performance, adoption of corrective measures,
Staffing: Employment of right and able employees is
very crucial to success of a market plan. The market
manager coordinates with the Human Resource
Manager of an organization to be able to hire the staff
with desired capability.
Analysis and Evaluation: The marketing management
involves the analysis and evaluation of the productivity
and performs mace of individual employees.

 Staffing: Staffing involves manning the positions created

by the organizing process. Hiring right kind of people and
develop them for well being of organization. Major
activities are preparing inventory of available personnel,
identifying required manpower and resources from
where people can be selected, selecting people training
them for the work assigned, fixing compensation etc.

 Directing: Directing is called management

in action. It is concerned with commanding
the people at work for achievement of
desired organizational goals. Thus
directing involves giving instructions or
order to subordinates guiding them
motivating them and supervising them.

 Controlling: Controlling is process of seeing whether

the activities have been performed according to the
plans or not. It is checking actual performance against
the agreed or given standards. It involves setting the
standards, identification of actual results, comparison of
actual results with desired or standard results,
identification of problems if desired results are not
achieved and taking corrective actions so that actual
performance match with expected results

Management.
Management in all business and organizational
activities is the act of coordinating the efforts of
people to accomplish desired goals and
objectives using available resources efficiently
and effectively. Management comprises planning
, organizing, staffing, leading or directing, and
controlling an organization (a group of one or
more people or entities) or effort for the purpose
of accomplishing a goal. Resourcing
encompasses the deployment and manipulation
of human resources, financial resources,
technological resources, and natural resources.