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Porkodi ESG1403009
Daniel-ESG140616
Vijay ESG1406013
Briefing
Rolls Royce
1 2 3
4 5
SWOT
Analysis
Diagnosis
Competitors
Profile Matrix
Vision
Mission &
Corporate
Objectives
TOWS
Matrix
SWOT Analysis
Strength
Ability to scale newer
design engines from
small to big aircrafts is
one reason for its
competitveness.90% of
world leading airlines
uses its engine.
Blending Tech with
Service. Ability to to
make sell and service
civil aviation engines
through 'pay fee for
every hour that engine
runs'. Better service to
consumer and customer
through 24X7
operations room in
derby, assesse 3500 jet
engines.
Weakness
Head quartered in UK
the govt. is not
generous with grants
Opportunities
The skills gained by
building nuclear
submarines can be
used for civil nuclear
businesses worth
$75billion
Threats
Certified spare parts
agents quoting lower
price. Revenue Loss
Recruit is shrinking
due to lack of
qualified and skilled
technicians
Competitors Profile
Matrix
Mkt Share
Rolls Royce
0.3
GE
0.6
Rolls Royce
0.1
GE
0.3
R&D
0.2
0.45
Rolls Royce
1.5
Servicing
Hi Tech Workforce
Rolls Royce
Rolls Royce
0.45
0.45
0.45
GE
1.5
GE
0.6
1.2
0.6
Pratt &
Whitney
1.5
GE
Pratt &
Whitney
Success Factors
Rank
GE
Hi Tech workforce
15.00%
0.45
0.45
0.45
R&D
30.00%
1.5
1.5
1.5
Mkt Share
10.00%
0.3
0.2
0.1
Servicing
30.00%
1.2
0.6
0.6
Brand Awareness
15.00%
0.6
0.45
0.3
4.05
3.2
2.95
Diagnosis
Diagnosis
Technological breakthrough and service
excellence has leading to more reliable and fuel
efficient engines.
Diversification to civil nuclear business worth $75
billion due to aviation industry slowdown
impacting core engine business.
The 2nd largest maker of Jet engines is facing
challenges from limited market size, workforce
shortage and cut-throat competition.
Mission
Maintain Excellence in innovation and service till 2030
Corporate Objectives
TOWS Matrix
TOWS Matrix
Strength
Opportunities
Action Plan
Strateg
y
Capitalize on technology
and service innovation
to diversify into newer
businesses
Conglomera
te
diversificati
on
Rationalize MIS to
improve on the Engine
efficiency and service
quality .
Retrenchme
nt
Action Plan
Strategy
Continuous
improvement on the
engine design such that
it's spare parts cannot
be duplicated by 3rd
parties
Product
Developme
nt
T2:slowing down of
R&D and sales focus on
aviation industry leads
defense contracts.
to retiring of old jets and
Product
Developme
nt
Strength
Threats
TOWS Matrix
Weakness
Opportunities
Action Plan
Strategy
Weakness
Threats
Action Plan
Strategy
Innovative design
to penetrate newer
markets and limit
competition
Differentiation
T2:slowing down of
aviation industry leads to
retiring of old jets and
Acquire Pratt and
cancelling orders.
Whitney
Horizontal Integration
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