BUSINESS PLAN

ON
PLASTIC RECYCLING
AND
PRODUCTION

A.M PLASTICS
Company location sonipat , near sec.23
e.mail amplastic_sonipat@gmail.com
No. of partner = 2
Name of partner = Amit & Manoj
Total investment = 30,000,00
Amit = 15,00,000
Manoj = 15,00,000

COMPANY OVERVIEW
Quasar Plastics provide a wide range of plastic
solutions for households and raw material for
packaging to the various companies. Sonipat is
the place where the facility will be established
and other operation will commence.
We will collect the plastic garbage like consumer
beverage bottles, plastic bags from various
garbage stores and then our recycle unit will
process it which eventually be used for the
production of finished goods.
We will produce two types of replay plastics
PVC( Polyvinyl chloride)
PET( Polyethylene terephthylene )

Objectives
Develop a business that survives on its
own cash.
Create a company which exceeds
customer satisfaction level.
Expand the service to whole haryana in
first four years and then to delhi.
Extending the services to electronic
component manufacturing companies for
production of capacitors printed circuit
boards etc.

Mission Statement

Strive to provide the excellent

plastic solution to the customers
at competitive prices.
Continually expands our range of
products.
Is poised to service both large
and small customers.

Markets and Products

The population of Sonipat is around 16 lakh and this
area is basically comprises of low to middle income
group families so they focus on plastic products rather
than fiber since it is a cheaper. Hence it is huge
market to exploit.
From Sonipat city 100 tons of solid waste is produced
from that 5tons of plastic bags and around 3 tons of
plastic bottles is generated per day. So the supply of
raw material will be continuous.
Apart from this we will sell raw material for packaging
to the various small companies in this area. Around
100 small and medium scale companies are working
in this region. So a large amount of industrial
customer is also available.

Product
The products we are producing are
Cleaned and recycled plastic flakes of PET
and bottles, recovered from post-consumer
beverage bottles.
Household finished plastic goods. We are
manufacturing plastic tubes of various
diameter.
PET flake will be sold to thermo formers
primarily to be used to producehigh-visibility
packaging. And also to the beverage
companies for packaging.

Market place analysis

- A huge market with full of
opportunity .
- Easily available the raw material.
- Well connected with other rural areas.
- Having good transportation facility.

Customer analysis

Since we are new player in the market so we need to

make some stringent strategies to penetrate market
and grab customers. The customers of the plastic
industry are scattered due to lack well known brand
names. So our first priority will be to accumulate the
defused customers.
There are 1000 retailer in sonipat we directly contact
to 100 retaier to sell our product.

Competitor analysis
As we are also not alone as a supplier of
PET to the companies as raw materials
there are many companies in this region
which are supplying PET. Indira Plastics,
Shakti plastic agency, SSP Plasticpack pvt.
Limited these are
currently selling all
types of plastics items. So in case of
business to business market they are our
direct competitors.

Marketing strategy
The Company has chosen to focus on the
production of plastic packaging materials
from recycled post-consumer beverage
bottles. we have identified a significant
available market in sonipat. All of our
initial marketing strategy will be to secure
contracts in that segment, and after
reaching full planned capacity, look to
grow in concert with that segment and
related markets.

Pricing strategy
The pricing strategy we will use is penetration pricing.
The price of all household plastic tubes we will sell will
be lower than the market price. Also for the PET flakes
and bottles the price will be lower than the competitors.

Distribution strategy
As we described before that firstly we will target
Sonipat city and villages close to it. We will have a
distribution center in the Sonipat city which
continuously maintains the supply of goods. So the
household plastics will be sold through small local
grocery shops from which the customers can get them
easily.

Advertising & promotion strategy

we are in both B2C and B2B so for this we will
use two different promotional strategies. For B2C
business we will use flyers which will have full
detail of our product range, price, combo offers
and discounts. These flyers will circulate through
the newspapers across whole city. For B2B
business we will promote through online social
media and we will also develop our website
through which enable us to widely spread our
contact among various companies. the site will
have full details of product which are available for
companies as well as end user.

Job description
Process
Sorting

No
employees
2

of Proficiency
unskilled

Belt Conveyer

semiskilled

PET Separator

semiskilled

Packaging

unskilled

Operations

The operations is defined as the process used to deliver your

products and service to the customer market place and also
include manufacturing transportation logistics travel and
after sales services.
The facility is located at outside the city. Facility is divided
in two parts
Recycling and Production unit
Warehouse

Stages of Recycling and Production

The process of recycling of waste plastics into products of

varying usefulness involves the following essential steps:
Sizing / Chipping
Cleaning
Segregation.
Agglomerating / Colouring
Extrusion / Palletisation
Fabrication into end Product.

Process layout

Facility Layout

Income statement
Particulars

YEAR 1

YEAR 2

YEAR 3

Year 4

net sales

3019500

3870450

4721400 5572350

Assets

1767000

1413600

1060200 706800

Tempo

100000 80000

Raw material
Office
equipment

762500 915000

Salaries

972000 990000

Diesel

60000

40000

1067500 1220000

10000
1020000

1040000

60000

60000

60000

60000

5000

7000

10000

15000

Electricity

120000

140000

145000

160000

Telephone

24000

24000

24000

24000

Maintenance

Legal exp.
Insurance
Rent
other exp
Depreciation
Total
expenses

Gross
profit

10000

10000

10000

10000

20000

20000

20000

20000

180000

192000

204000

216000

6000

6600

7260

7986

373400

373400

373400

373400

2562900

2738000

476600 1132450

2913100 3088200
1808300

2484150

BENEFITES OF
RECYCLING

Reduce material consumption

Reduce energy consumption
Reduce the size of landfills
Reduce polluition
Creat jobs

Future Plan
In future we are looking for the production of a
variety of plastic. These plastics will be
LDPE ( Low density polyethylene)
HDPE ( High density polyethylene)
LDPE plastic is used in the production carry bags and
other plastic sheets as well as cling wrap, car covers,
squeeze bottles, liners for tanks and ponds, moisture
barriers in construction. And HDPE plastics are used in
production of freezer bags, water pipes, wire and cable
insulation, extrusion coating.