Documente Academic
Documente Profesional
Documente Cultură
PRESENTED BY :
AMIT
INTRODUCTION :
“To enrich our customer's lives through the unique power of mobile
communication”
We value our customers above everything else and aspire to make their lives
richer, more fulfilled and more connected.
Type Limited
Founded 1994 as Hutchison Essar
Headquarters Mumbai, Maharashtra, India
Industry Mobile telecommunications
Products Mobile networks,
Telecom services, Etc.
Owner(s) Vodafone Group (67%)
Essar Group (33%)
Employees 10,000 – March 31, 2009
Website Vodafone India
Vodafone Passport
Vodafone at Home
o Internet
o Television
o
o Billboards
o
o Magazines
Vodafone works with icons such as David Beckham to communicate its brand
values.
Vodafone's stores, its products and its staff all project the brand image.
7
SWOT Analysis
rength
akness
Threats
-Highly competitive market
-Still lags behind major competitors in the US
-High mobile penetration in principal market leaves little room for growth
-Fierce competition in mature markets, specially with converge d Telco's
-As other company’s are offering triple-play and quad-play services; Vodafone
lacks a direct substitute for such services
Conclusion
one is the world's leading international mobile communications company.
one actively develops good public relations by sending press releases to national
apers and magazines to explain new products and ideas.
one Essar, under the Hutch brand, has been named the 'Most Respected Telecom
ny', the 'Best Mobile Service in the country' and the 'Most Creative and Most
tive Advertiser of the Year'.
one's logo is a true representation of that belief - The start of a new conversat
gger, a catalyst, a mark of true pioneering.